
Delphine Roudot
Senior Digital Project Manager | SEO
Salaire / Taux journalier
Nantes, France
Mobilité : Paris, Rennes
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
Entrepreneur & Digital Manager with 10+ years driving web performance for luxury brands like Kering, Coty & Guerlain. Achieved 50% traffic growth through strategic SEO optimization and corporate digital ecosystem management. I deliver data-driven digital strategies that boost brand visibility and engagement.
Expérience de travail
Fondatrice
Maison Toinon
juil. 2023 - Présent
3 ans 4 mois
Nantes, France
Senior Web Manager
Kering
sept. 2019 - Présent
7 ans 2 mois
Paris, France
• Led digital transformation projects aligned with corporate strategy (sustainability, live events, Women in Motion). • Coordinated editorial and SEO strategies with content & image teams. • Designed and managed multilingual editorial roadmaps. • Produced reporting & KPIs for performance monitoring. • Advised and supported the department director on strategic communication projects.
Digital Project Manager
Expertime
mars 2016 - août 2019
3 ans 6 mois
Paris, France
- Project Management : ensure definition and frame of the project (arboresence, planning, zoning, technical specificities), participation in the project conception and organize the production monitoring with creative and technical teams, TMA follow up, consulting at the client's offices - Budget Management : realisation of budget estimation and control of project profitability - Client relations : maintaining good client relations in each departement and ensure agency high standard quality at each delivery Clients : Dassault Falcon, Clarins, MHIS, MMPJ, Guerlain, SNCF, FDJ
Chef de projet digital
Mazarine
nov. 2014 - mars 2016
1 an 5 mois
Région de Paris, France
- Project Management : managed the redesign of Dior.com and monthly updates of “La Maison Dior” section, ensure definition and frame of the project (arboresence, planning, zoning, technical specificities), coordination of CRM campaigns & newsletters, supported international e-commerce expansion and optimized purchase tunnels, participation in the project conception and organize the production monitoring with creative and technical teams. - Budget Management : Oversaw budgets (~€500k/year) and ensured project profitability. - Client relations : maintaining good client relations in each departement (Digital/CRM/Marketing/Business Development) and ensure agency high standard quality at each delivery
Digital Project Manager
HighCo Group
août 2013 - déc. 2014
1 an 5 mois
Région de Paris, France
- Project Management : Intranet upgrade, internal e-learning promotion, installation of digital terminal, back office training for international teams - Support HighCo Subsidiaries to grow their business Duplicate France Offers to other countries Share our Best Cases among countries (through internal best cases blog and international reporting) Help in client meeting pitch with presentations that explains our global collaboration with the client Assist in business cases by provinding innovative ideas - Assist international teams in new projects Weekly calls with international teams to checks if they need Holding assistance in launching new campaigns (commercial and production) - In charge of the international development of the Shopper's Day Organisation of a digital event in Madrid, London and Dubai
CotyFreelance
mai 2012 - août 2013
1 an 4 mois
69340 Francheville, France
webmarketing consultant
déc. 2012 - août 2013
9 mois
69340 Francheville, France
Two projects (Business Development and Category Management departments): - Construction of an internal blog of “digital best practices” for marketing teams and markets • Creation and collection of global KPIs to support the evaluation of campaigns • Strategic redaction of industry study cases (Coty’s licenses and competition) to illustrate each digital leverage - Integration of the “Fragrance Advisor” in e-commerce websites in Ireland • Leading strategic reflection on customization and adaptation of the tool to the targeted customers and countries (segmentation, studies of local consumers digital behaviors, translation business intelligence, benchmark on similar tools) • Support in budget management, legal aspects, retroplanning, relation with developers and update of brands portfolio
digital project manager assistant (intern)
mai 2012 - déc. 2012
8 mois
Région de Paris, France
In the Business Development Team of the Group [Corporate]: • Support in the management of 5 major digital projects: integration of SharePoint, reorganization of digital resources, digitalization of NPD process, digital best practices toolkit, CRM management • Building the Community Manager kit and an “influencers index” (bloggers and vloggers) in the Sales and Marketing department • Active business intelligence and weekly preparation and launch of an internal newsletter on digital trends
Formation
IAE d'Aix en Provence
Master 2
2011 - 2012
2 ans
Aix-Marseille University
master 1
2010 - 2011
2 ans
NUIG (National University of Ireland, Galway)
master- césure
2009 - 2010
2 ans
Faculté de droit de Poitiers
Licence
2006 - 2009
4 ans