Delphine Roudot

Senior Digital Project Manager | SEO

Salaire / Taux journalier

Nantes, France

Mobilité : Paris, Rennes

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Gestion de projet - PMOCampagne de CommunicationStratégie de marqueStratégie & ConsultingConseil ITStratégie de ContenuÉvénementielCommunity managementProject OwnerIdentité Visuelle

Langues

FrançaisAnglaisAllemand

À propos

Introduction

Entrepreneur & Digital Manager with 10+ years driving web performance for luxury brands like Kering, Coty & Guerlain. Achieved 50% traffic growth through strategic SEO optimization and corporate digital ecosystem management. I deliver data-driven digital strategies that boost brand visibility and engagement.

Liens

Expérience de travail

Fondatrice

Maison Toinon

juil. 2023 - Présent

3 ans 4 mois

Nantes, France

Senior Web Manager

Kering

sept. 2019 - Présent

7 ans 2 mois

Paris, France

• Led digital transformation projects aligned with corporate strategy (sustainability, live events, Women in Motion). • Coordinated editorial and SEO strategies with content & image teams. • Designed and managed multilingual editorial roadmaps. • Produced reporting & KPIs for performance monitoring. • Advised and supported the department director on strategic communication projects.

Digital Project Manager

Expertime

mars 2016 - août 2019

3 ans 6 mois

Paris, France

- Project Management : ensure definition and frame of the project (arboresence, planning, zoning, technical specificities), participation in the project conception and organize the production monitoring with creative and technical teams, TMA follow up, consulting at the client's offices - Budget Management : realisation of budget estimation and control of project profitability - Client relations : maintaining good client relations in each departement and ensure agency high standard quality at each delivery Clients : Dassault Falcon, Clarins, MHIS, MMPJ, Guerlain, SNCF, FDJ

Chef de projet digital

Mazarine

nov. 2014 - mars 2016

1 an 5 mois

Région de Paris, France

- Project Management : managed the redesign of Dior.com and monthly updates of “La Maison Dior” section, ensure definition and frame of the project (arboresence, planning, zoning, technical specificities), coordination of CRM campaigns & newsletters, supported international e-commerce expansion and optimized purchase tunnels, participation in the project conception and organize the production monitoring with creative and technical teams. - Budget Management : Oversaw budgets (~€500k/year) and ensured project profitability. - Client relations : maintaining good client relations in each departement (Digital/CRM/Marketing/Business Development) and ensure agency high standard quality at each delivery

Digital Project Manager

HighCo Group

août 2013 - déc. 2014

1 an 5 mois

Région de Paris, France

- Project Management : Intranet upgrade, internal e-learning promotion, installation of digital terminal, back office training for international teams - Support HighCo Subsidiaries to grow their business Duplicate France Offers to other countries Share our Best Cases among countries (through internal best cases blog and international reporting) Help in client meeting pitch with presentations that explains our global collaboration with the client Assist in business cases by provinding innovative ideas - Assist international teams in new projects Weekly calls with international teams to checks if they need Holding assistance in launching new campaigns (commercial and production) - In charge of the international development of the Shopper's Day Organisation of a digital event in Madrid, London and Dubai

CotyFreelance

mai 2012 - août 2013

1 an 4 mois

69340 Francheville, France

webmarketing consultant

déc. 2012 - août 2013

9 mois

69340 Francheville, France

Two projects (Business Development and Category Management departments): - Construction of an internal blog of “digital best practices” for marketing teams and markets • Creation and collection of global KPIs to support the evaluation of campaigns • Strategic redaction of industry study cases (Coty’s licenses and competition) to illustrate each digital leverage - Integration of the “Fragrance Advisor” in e-commerce websites in Ireland • Leading strategic reflection on customization and adaptation of the tool to the targeted customers and countries (segmentation, studies of local consumers digital behaviors, translation business intelligence, benchmark on similar tools) • Support in budget management, legal aspects, retroplanning, relation with developers and update of brands portfolio

digital project manager assistant (intern)

mai 2012 - déc. 2012

8 mois

Région de Paris, France

In the Business Development Team of the Group [Corporate]: • Support in the management of 5 major digital projects: integration of SharePoint, reorganization of digital resources, digitalization of NPD process, digital best practices toolkit, CRM management • Building the Community Manager kit and an “influencers index” (bloggers and vloggers) in the Sales and Marketing department • Active business intelligence and weekly preparation and launch of an internal newsletter on digital trends


Formation

IAE d'Aix en Provence

Master 2

2011 - 2012

2 ans

Aix-Marseille University

master 1

2010 - 2011

2 ans

NUIG (National University of Ireland, Galway)

master- césure

2009 - 2010

2 ans

Faculté de droit de Poitiers

Licence

2006 - 2009

4 ans

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