Denis AMAR

SALES AND MARKETING EXECUTIVE - DIGITAL TRANSFORMATION ADVERTISING & ADTECH - MEDIA & ENTERTAINMENT

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Transformation digitaleStratégie de ContenuBusiness DevelopmentCommunity managementNégociationTalent AcquisitionFormationEmailingÉtude de marchéYoutube AdsTikTok Ads

Langues

Anglais (Courant)EspagnolHébreu

À propos

Introduction

Highly experienced Sales and Marketing Executive with a strong background in digital transformation within the advertising, adtech, media, and entertainment sectors, focusing on P&L ownership, sales development, and team leadership.

Liens

Expérience de travail

Owner

Samson Consulting

sept. 2024 - Présent

2 ans 2 mois

– Client #1 Box Office Pro (WEBEDIA GROUP) – Sales, Marketing and content strategy for a new Advertising global offer based on Social Media Channel (YouTube, Meta, Tiktok) Audiences – Client #2: Incremental – Mobile and App Download Advertising – Sales development for France + EU clients (Bank & Insurances, Media, Services...)

Country Manager

Vidoomy

août 2022 - juil. 2024

2 ans

Paris, France

– Starting France business – Owner of P&L and Clients development – Building the Product and Sales offer for Media Agencies, Social Media agencies Advertisers & Creative Agencies – Member of EMEA board of Directors – Recruiting and managing Sales & Account Management team (9 people) – Main achievement: implementation of annual deals with 2 large clients (Media Agencies) – Voice of the company for France Event and PR

Deputy Managing Director Head of Omnichannel team& Digital Ad Sales

NRJ Group

juin 2019 - janv. 2022

2 ans 8 mois

Paris, France

– Primary owner of the P&L (+15% YoY) & Margin Optimisation (+22%) – Board Member – Turnover development for Omnichannel Sales (Radio, TV, Digital, Social Influence & Events) – New Clients Development : Amazon Prime video, Youtube Music, Tik Tok – Build and manage coordination across all the department within the company and with clients organizations – Podcast Production for brands – Management of 27 people : Sales, Creative, Production, Events, Influence and AdOps teams – Attendance to market Events and PR

Co-Founder & Sales Executive

#NYAC

juin 2017 - mai 2019

2 ans

Paris, France

– Starting France business – Sales development for Advertising Agencies, Advertisers & Creative Agencies – Brand content & Production solutions for clients – Content production and creative advertising for 20+Facebook & Instagram pages – Consulting for Social Media Monetization

Business Development Director & Partner

ADD'FICTION

déc. 2015 - mai 2017

1 an 6 mois

Paris, France

– Starting France business – Sales development for Advertising Agencies, TV programs producers, Advertising producers and direct to advertisers – Project management for all clients Main projects: – Client: Agence 84. Paris for Greenpeace Winter is not coming campaign https://vimeo.com/152263848 – Client Nars Motion design animation for Escapade Collection https://vimeo.com/163706648 – Client: Caviar Content for KM Production Cannes Film Festival Closing Ceremony https://vimeo.com/169886835

VP Sales & Marketing France: Deputy Managing Director

VIDEOLOGY

juil. 2012 - sept. 2015

3 ans 3 mois

Paris, France

– Starting France business and France office – Developing sales & new clients development for French Clients Publicis, WPP, Havas, Omnicom, Aegis, IPG and independent Agencies – Engaging and coordinating Publishers activity with media owners, sales houses, exchanges – Data providers relationship for France activity – Hiring, training and managing Sales, Account Managers and Product Specialists teams (7 people) – Pitching New Business Development Activities (mobile targeting, TV tools, audience products) – Representing Videology on French advertising market (IAB, sales houses association, media agencies association) – Online Video and multiscreen strategy evangelization – Nielsen and Mediametrie expertise on French Market – International events & festivals coordination and attendance (Mip, Lions, ATS)

Digital Marketing Manager

20TH CENTURY FOX FILMS

sept. 2005 - juin 2012

6 ans 10 mois

Paris, France

– Marketing Strategy for movie releases (and for dvd releases from September 2005 until May 2008) – Media buying (18% of total media spend in 2009-25% in 2011) – Partnerships with mobile carriers, mobile games producers and mobile manufacturers – Online PR (over 750 websites database: Portals, cinema editors, bloggers, social media) – Management of websites and creative production

Sales Manager

TALENT GROUP

janv. 2005 - juil. 2005

7 mois

Paris, France

– Business Development of an e-mailing product for cinema distributors market – Sales and day-to-day follow up of the campaigns (performances of the database, recruitment of new members) – Benchmark and research for new opportunities

Marketing and Business Development Manager for ad sales

CANALNUMEDIA

janv. 2000 - janv. 2004

4 ans 1 mois

Paris, France

– Management of the ad sales agency (IP Interactive- Bertelsmann owned) for 15 websites (Canalplus.fr, Zidane.fr, Allociné.fr, football clubs website) – Management of sales, marketing and trafficking teams (8 people) – Cross sales and special operations with TV Ad Sales – Marketing and business reporting to Vivendi Universal Net Board – Operational Marketing – Negotiate commercial partnerships and cross marketing – Conduct quantitative and qualitative studies – Special operations and competition prizes – Main results: Good positioning sites in Media Agency,increasing the audience (25% of unique visitors and 40% of page views on Canalplus. fr in 2 years

Marketing & Promotion Assistant

COMEDIE!

janv. 1998 - janv. 2000

2 ans 1 mois

Paris, France

– Partnerships – Negotiate agreements with different kind of partners: live shows and festivals producers, video - editors and business partners – Coordinate production and programming for Advertising spots – Special operations and competition prizes – Trade Marketing – Management of relationships with cable operators: presentation of the channel, operations of commercial incentive and subscribers loyalty – Creation of goodies, developing e-commerce on the French Minitel and the Internet website – Main results: Awareness of the channel established among professionals and larger audience, increase the number of subscribers in the offers "a la carte" (80%)


Formation

University of Paris I Panthéon Sorbonne

Master of Business Law, Business Law

1998 - 1998

1 mois

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