Deval Panchal

· Data Production & Compilation · Control of quantitative and qualitative data · Delivery of KPI reports for budget committees · Data extraction, processing, and integration · Prevision (Excel VBA) My main mission is to contribute to the production of reports and analyses of our activities, enabling a better understanding of customer needs and the continuous improvement of our services.

Optimized data workflows and implemented analytics solutions to enhance business decision-making. Designed and maintained ETL pipelines, automated reporting processes, and provided data-driven insights to improve operational efficiency. Collaborated with stakeholders to refine data strategies and ensure alignment with business objectives.

Firsthand experience in using AI automations to improve E-commerce marketing performance across various social media networks and AdTech.

Single handed created dashboards on Tableau. Participated in ETL and data pipeline develoment using Snowflake.

After graduating from a Masters course, I continued to work as a digital marketing consultant for my entrepreneur colleagues from my professional network. Following are the job responsibilities I undertook: 1. Google Ads Management 2. SEO Campaigns 3. Wordpress 4. Google Shopping Campaign Working as a remote freelancer has helped me learn self discipline and self reliance during critical times of COVID 19. Very excited for my next job opportunity to inculcate my entrepreneurial attitude with passion for growth hacking.

At LRDS Digital Marketing Agency, I accomplished the following: • Created On Page Optimization Strategy Reports involving Meta Tags, heading tags, Hyperlinks, Keyword density, Structured Data and Website Speed • Conducted in-depth technical audit using ScreamingFrog, Google analytics and search console to diagnose website indexing, crawling errors and performance. • Integrated website data using Search Metrics and Advanced Wed Ranking • Researched +5000 high search volume keywords using SEMrush for existing content and other content marketing opportunities for large E-commerce clients. • Created digital marketing content for company blog • Trained in advanced Google Analytics: segmentation, attributes & custom goal setting

• Ensured optimal campaign success by meticulously analysing performance, optimizing bids and creating detailed monthly reports. • Planned strategic media spends, decreasing operational expenses. Formulated effective and robust keyword portfolios. • Cultivated strategies to maintain the company’s social media presence. • Actively engaged in crucial business development efforts to research, identify and pursue new digital marketing clients, increasing the client base. • Designed and executed B2B digital marketing strategies across various mediums, utilizing PPC, in-depth keyword research, Google, Facebook, LinkedIn, ad networks, etc. to boost awareness by 50%. • Partnered with in-house creative and technical teams to create display ads/graphics according to client requirements, elevating client retention. • Strategized methods for optimizing marketing campaigns to enrich online presence and drive revenue. • Sourced new opportunities and alternative keywords to increase brand awareness.

• Accurately defined essential requirements, tasks and resources to manage and execute the digital marketing strategy, developing and implementing campaigns across directories, blogs, and other placements. • Developed creative content and implemented effective search engine programs to exceed SEO goals by 50%. • Monitored and evaluated search results and search performance across the major search channels in order to improve rankings by 30%. • Increased followers/clients by over 10% as well as overall company awareness by developing digital campaigns, using SEM/SEO. • Boosted websites’ organic and referral traffic by at least 20%. • Conducted extensive keyword research in compliance with client business objectives while also providing comprehensive SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Significantly improved SEO for web properties. Designed specific feature content to enhance website authority.

After 3 months of training in communication, client management and banking process. My job was to directly speak to clients seeking credit for a Canadian Banking Process. I got the first hand opportunity to develop skills in relationship management, practice active listening while also being proactive in solving problems the clients have on a daily basis.