Dhahbi BRAHIM

Supported the Chief Digital Transformation Officer in defining and implementing the digital transformation strategy. Facilitated compliance teams’ digital upskilling and initiated pilot projects and innovative methodologies (SAFE). o Established the new governance model for transformation initiatives (scaled agile framework) o Redesigned budget processes and integrated them into the transformation framework o Defined and implemented KPIs and OKRs o Designed and deployed performance dashboards

In charge of the Marketing and Commercial Performance Information System for Retail Banking France (Société Générale, Crédit du Nord, Private Banking): 150 FTEs – €25M annual direct management o Led the Marketing & Commercial Performance IS for Société Générale, Crédit du Nord, and Private Banking (150 FTEs, €25M direct budget) o Department reorganization aligned with Data-driven Business needs o Built and executed the IS roadmap for Marketing & Commercial Performance o Managed operational continuity, technology obsolescence, and system upgrades o Delivered key programs: Marketing Data Platform, Marketing Automation o Directed the migration of Crédit du Nord’s Marketing IS to Société Générale’s Target IS o Built strong partnerships and maintained ongoing dialogue with Business Units, IT partners, peers, vendors, and software providers o Supervised and coached project directors and IT managers

In charge of the IT component of the Balance Sheet Management Program (execution of securitization and loan sale transactions to optimize the bank’s balance sheet indicators – RWA, CET1, ROTE, etc.) Provided support to business units (Retail Networks, Finance Department, Risk Department, etc.) for the execution of loan sale and securitization transactions : o Rationalize debt data extraction architecturesImproved data quality : completeness, data dictionaries, archiving/desarchiving optimization o Delivered two securitization deals (one synthetic, one true sale) and two non-performing loan (NPL) sale transactions o Implemented an information system to automate securitization and loan sale processes

Chief Operating Officer (COO) responsible for the Data IT Division of the Retail Banking France : 650 FTEs, 120k man-days, 6 Business Project Portfolios, 3 Brands, €100M Change budget, €20M Run budget. o Oversight of operations and organizational structure : budget planning, expenditure tracking, etc. o Department administration : HR management, training, operational risk management o Support to Executive Management (ExCo) on sourcing strategy, governance, reorganizations, and opportunity assessments o Internal and stakeholder communication (COOs of Retail Brands, Group IT, HR, Finance, etc.) o Production of KPIs and management dashboards for activity monitoring o Design and deployment of steering solutions for the Retail Banking IT Division transformation

Program scope: €50M budget, 19 projects, 60 workstreams o Built and executed the IT strategic plan for the program o Defined and deployed program governance structures and operating models o Developed and published multi-level reporting for executive and operational stakeholders o Design Authority program ensuring synergies and resource optimization across 19 projects and 60 workstreams o Managed risk across budget, timeline, quality, and resource dimensions, with mitigation plan follow

Program « Garantie Des Dépôts : Vue Client Unique » : €7M / 12,000 man-days Supported Business and IT Project Directors in program management (steering committees, project committees, budget monitoring, reporting, etc.)

Supported the IT Group Reference Data Division head in portfolio and structure management (€15M, 80 staff, 70 applications)