Dhruva Patar

• Initial management of in-house website and app (iOS and Android) • Creating MVP of the brand mobile application (iOS and Android) using SCRUM methodology • Leverage my relationship with various departments to achieve macro business goals • Working with the tech team to create products which had omnichannel effect and increase reach by 30% based on metrics analysis • Incorporate new processes and optimize existing processes to improve operation efficiency by 70% • Managing and optimizing 360-degree marketing strategies for product and store launches • Curating brand alliances and creating an ideal marketing environment to enable effective mutual growth • Brand building, creativity and consumer focus

• Creating effective synergy between Editorial, Sales, Ops, Tech and Design departments • Increasing brand reach by 30% by implementing marketing multiplier on various campaigns • Analysing data to create tailored audience group, this increased campaign efficiency by 20% • Strategic Marketing Management for magazine brands like Autocar India, What Car?, Stuff India and What Hi-Fi? • Implementing brand solutions to various brands giving them more credibility in the market • Initiating brand collaborations worth 1mn and create a symbiotic promotional campaign

• Single point of contact of all the stakeholders • Strategic and competition analysis of the market for the luxury automobile segment • Setting up and maintaining a project management system for a client which increased the turn around time of jobs by 70% • Provide end to end ATL communication solutions to increase market penetration by 30% • Managed various pitching projects like ‘Book my show’, ‘Marathon Realty’ and ‘Cambay Tiger’