Diana Piemari Cereda

Senior Marketing Strategist

Salary / Daily rate

Paris, France

Freelance

Skills

Marketing StrategyBranding StrategyBusiness Development

Languages

EnglishFrenchItalianSpanish

About me

Intro

Senior Marketing Strategist with 10+ years driving growth in tech, foodtech, and fintech sectors. Led marketing for leading European accelerators and platforms, managing teams and budgets while scaling startups internationally. Specialized in B2B marketing, community building, and strategic partnerships for high-impact growth.

Links

Work experience

Senior Marketing Strategist

HMT - Healthy Marketing Team

Aug 2024 - Present

2 years 3 months

Paris, France

Create purpose driven change together with our clients. Always guided by our proprietary FourFactors® methodology, a consumer centric innovation framework based on more than 20 years of analysis of success and failure factors in the global markets for healthy foods, beverages and dietary supplements.

Marketing

French Food + Tech

Jan 2024 - Present

2 years 10 months

Paris, France

𝐏𝐞𝐨𝐩𝐥𝐞 𝐌𝐚𝐤𝐞 𝐅𝐨𝐨𝐝 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡. Editorial project sharing inspiring stories of professionals shaping the food industry.

Marketing and Communication Manager

Madrid Food Innovation Hub

Sep 2021 - Jul 2024

2 years 11 months

Madrid, Spain

Madrid Food Innovation Hub is a business incubator aimed at promoting entrepreneurship, innovation and technology in the agri-food value chain. This is a pioneering experience in the world that will revolutionize the global industry from the city of Madrid. Madrid Food Innovation Hub is a public space of the Madrid City Council run by Eatable Adventures.

Eatable Adventures

Mar 2021 - Jul 2024

3 years 5 months

Madrid, Spain

Vice President of Marketing

Apr 2022 - Jul 2024

2 years 4 months

Madrid, Spain

Eatable Adventures, one of the leading food technology accelerators, identifies and supports the most innovative and disruptive food startups in the world, helping them to grow in the global market. Promoting synergy between innovation, ethics, and sustainability, the company works to develop, and democratize technologies in the agrifood sector, to build tomorrow's food system: sustainable, efficient, healthy, and ensuring food security on a global scale.

Interim General Manager Italy

Jun 2023 - Oct 2023

5 months

Verona, VR, Italy

Senior Global Marketing Manager

Mar 2021 - May 2022

1 year 3 months

Madrid, Spain

Skills: Marketing Budget Management · Marketing Campaigns

Guest Lecturer

Università LUMSA

Jun 2020 - Oct 2021

1 year 5 months

Fintech EDULAB and LUMSA Master Schooland collaborated in the creation of the International Master in Finance, Technology and Digital Transformation (MFTDT).

CMO

Re-Lender

Jun 2019 - Mar 2021

1 year 10 months

Greater Madrid Metropolitan Area

Re-Lender is an impact lending crowdfunding platform dedicated to real estate, industrial, ecological and technological conversions. RE-Lender connects promoters who request financing and users registered on the platform who want to make use of their savings at a minimum investment of €50.

Contributing Writer

Thrive Global - Changing the Way We Work and Live

Nov 2016 - Dec 2019

3 years 2 months

New York, NY, USA

Founded and led by Arianna Huffington, Thrive Global is a corporate and consumer well-being and productivity platform aimed at changing the way we work and live. It provides science-based trainings, content, commerce, and ongoing support to help reduce stress and burnout and improve health and productivity for individuals and companies around the world.

Housers

Jul 2017 - Jul 2019

2 years 1 month

Greater Madrid Metropolitan Area

CMO

Sep 2018 - Jul 2019

11 months

Greater Madrid Metropolitan Area

Housers is a fast-growing pan-European real-estate investment platform, with a presence in Spain, Italy & Portugal. Investors can access southern European property for both rental income and capital gain. The bespoke platform manages the process from end to end, designed for people who want to be in control of their investments and see real returns.

Marketing Manager

Jul 2017 - Jul 2019

2 years 1 month

Greater Madrid Metropolitan Area

Founder & Digital Strategist

Suka Crew

Sep 2012 - Aug 2017

5 years

Milan, Metropolitan City of Milan, Italy

A dynamic team of under-35 Italian professionals fluent in English, collaborating worldwide through Slack, Drive, and WhatsApp. A 360° consultancy firm specializes in supporting companies, startups, and freelancers. Projects: - Communication for The Fablab, Content managment for Routes.tips, Intermundial Seguros social media strategy for the Italian market, Manuganda social media and adv strategy, CGIL content strategy for Atipicoco project, Edilizia Insieme platform launch, Codemotion social media consultancy, Ninja Marketing and Ninja Academy business editorials.

Digital Strategist

Ready2Fly SRL

Jan 2016 - Jul 2017

1 year 7 months

Milan Area, Italy

Ready2Fly is a digital marketing and consulting agency with a pronounced sensibility for the high end world and tailor-made projects, part of the Fasten Seat Belt Group. Projects: - Adidas football Tango League, IKEA, Sephora, Vodafone and Yoox.


Education

University of Toronto - University of Trinity College

Summer Course

2003 - Present

23 years 10 months

INSEAD

EMEA CXO Academy

2019 - 2019

1 month

InnovAction Lab

Innlab 2014 Lombardia

2014 - 2015

1 year 1 month

Università Bocconi

Economics and Management in Arts

2009 - 2012

3 years 1 month

Università Bocconi

Bachelor

2006 - 2009

3 years 1 month

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