Diane Desvergnes

J'aide les marques E-commerce à maximiser leur potentiel sur Klaviyo. Optimisez votre canal le plus rentable en quelques semaines. Je suis spécialisée en 𝗖𝗥𝗠/𝗘𝗺𝗮𝗶𝗹/𝗦𝗠𝗦/𝗪𝗵𝗮𝘁𝘀𝗮𝗽𝗽 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘁 𝗰𝗼𝗻𝘀𝗲𝗶𝗹 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 sur #klaviyo et #shopify #woocommerce 🔸Audit stratégique du canal CRM et du parcours client (CRM and customer funnel audit) 🔸Intégration et configuration de Klaviyo avec le site internet (Klaviyo audit and set up for success) 🔸Segmentation stratégique et croissance de la base de donnée (Custom segmentation and growth of your audience) 🔸Mise en place d’un plan d’action, suivi et rapport (Action plan, follow up and reporting) 🔸Conception de séquences automatisées à fort potentiel (Creation of high performing email/SMS automations) 🔸Rédaction, design, programmation et suivi des calendriers éditoriaux campagnes (Editorial calendars and campaign design in full) 🔸Accompagnement sur les stratégies d’animation commerciale sur le site et les réseaux sociaux (Guidance in online promotion through website, pop ups and social media) 🔸Collaboration avec les autres canaux : Meta, SEM, SEO, Whatsapp… (Collaboration with other advertising channels) 🔸Mise en place d’A/B tests avec suivi et rapports (A/B testing and reporting) 🔸Veille concurrentielle (Competitive benchmark) 🔸Formation/passation des équipes internes (In-house staff training) Skills: Copywriting · Design Briefs · Shopify · #klaviyo · #ecommerce · Project Management

🔸 Defined a Marketing plan and content strategy 🔸 Reporting, data collection and analysis, multi-channel marketing 🔸 Social media management: Facebook, Instagram, YouTube 🔸 SEO: keyword optimisation, blog writing 🔸 Website management: renewal, design and integrations 🔸 EDMs and E-commerce automation management 🔸 Paid online advertising management: Meta Ads management and Google Ads agency supervision 🔸 Graphic design briefing 🔸 Print media campaigns coordination 🔸 Initiated influencer marketing 🔸 Optimised affiliate marketing strategy

Sales : 🔸 Manage inquiries from an international clientele. 🔸 Create customized travels around 3 destinations. 🔸 Prioritizing conscious travel and hospitality. Other missions : 🔸 Opened a travel desk on the Redhill Melbourne campus. 🔸 Written blog articles (posted on linkedin page)

Sales : 🔸 Pricing strategy for boosting direct reservations rather than online bookings 🔸 Accounts creation and pricing management on OTA (booking.com, expedia, agoda) for online sales (promotions...) Marketing : 🔸 Design of a few posts for the Facebook page 🔸 Recommendations for the new website

Sales : 🔸 guests relation, sales calls, follow up, meeting 🔸 built personalized itineraries and quotations for families, couples, groups... 🔸 supervised the production team for activities, hotels, guides and flights reservations according to the plans 🔸 partnered with other islands inbound agencies and service providers 🔸 designed trips for 7 destinations : Bali, Lombok, Sulawesi, Flores, Java, Komodo archipelago and Sumatra. 🔸 reached an individual turnover of 240 000 € through leads conversion. Event : Gasel incentive (250 guests : employees with their families) 🔸 contributed to the event conception and planning 🔸 on-spot logistic assistance in the event preparation 🔸 everyday guests relationship during the event Development : 🔸 recruited and managed French interns and Indonesian logistic team 🔸 researched and launched new partners (foreign outgoing travel agencies, service providers, hotels, restaurants, activities, venues...), after site inspections and testing. 🔸 launched Lombok as a new destination after research, visit and partnering with local service providers. Marketing : 🔸 products/services : private and group tours in Indonesia and incentives in Bali 🔸 rethought the social media content strategy and implemented a new community management : Facebook, Instagram, Linkedin 🔸 materials edition (event quote, tour programs, social media designs...) 🔸 contributed to implement the company re-branding strategy

Customer Relationship Management Applied to Tourism & Hospitality Focus on Receptive Travel Agency 2 days class English track

Sales: 🔸 managed the hotel sales (8 luxury villas rental, 14 suites) and 3 outlets : Spa, Pool Bar, fine dining restaurant 🔸 implemented the pricing/promotion strategy resulting in an increase of direct bookings by 60% 🔸 products/services : packages, events, weddings, spa and wellness retreats 🔸 collaborated with travel agents to increase group bookings Marketing : 🔸 2 websites renewal : (Pool bar and Resort) 🔸 supervised a graphic designer for materials creation (menus, signs, brochures, sales kits, menus...) 🔸 e-reputation management : 4 TripAdvisor pages and OTA profiles 🔸 community management : Facebook, Twitter, Instagram 🔸 partnered with bloggers, local businesses, festival to increase visibility Hospitality : 🔸 OTA and channel manager software management (Siteminder) 🔸 online travel agents : booking.com, expedia, agoda... 🔸 guests relation : greeting guests and handling complains

Sales & Planning : 🔸 handled sales calls, brief taking and quotations for 9 flexible function room rentals (capacity from 10 to 220 people, 90 bedrooms) 🔸 guided site inspections with clients 🔸 organised private parties and corporate meetings, seminars, showrooms, cocktails, business diners, conferences... with pre/post-event presence, including billing and feedback 🔸 supervised the operation team to install the rooms as requested 🔸 coordinated the catering operations along with the F&B Manager to ensure the client's preferences Marketing : 🔸 managed the Facebook page 🔸 created in-house documents (menus, signs...) 🔸 researched new markets to find new business opportunities

Sales : 🔸 handled requests from groups, seminars and VIPs : quotation, follow up, billing 🔸 greeting groups, trained in reception 🔸 organised guests's stays and seminars : taking orders and follow up with partners and service providers 🔸 executing reservations of touristic visits, meetings, catering, and transportation. Administration : 🔸 handled declarations for casual staffing 🔸 wrote correspondences on behalf of the General Manager 🔸 assisted with files management 🔸 assisted with revenue management reporting Marketing : 🔸 contributed to the new website edition and translation in English 🔸 assisted with the e-reputation management 🔸 order and follow up for internal documents and VIPs branded gifts

Master's degree consultancy project for a 3 stars hotel in Toulouse. 🔸 audit of the sales and marketing strategies 🔸 study over the Toulouse hospitality market and clients segmentation 🔸 competition bench-marking with analysis 🔸 suggestions for creating new perspectives, sales driving offers, improving image and using yield management technics to increase sales with a focus on direct booking Role : Spokesperson and file writer in the project, multicultural team.

🔸 relation with both generalist and specialized media for IT field, BtoB and BtoC French and English clients 🔸 wrote and released press releases and bylines 🔸 diverse researches and contents writing and translating 🔸 pitching, partnerships setting with organisms and journalists (press, television and blogs) 🔸 identified appropriate media and data base building 🔸 monitoring, press coverages, analysis and client reporting

Strategy and communication in Real Estate : 🔸 print, lay out, radio and digital advertising 🔸 defining of needs with clients 🔸 project monitoring with external service providers 🔸 correction, improving documents with internal creative staff,traffic 🔸 contribution to editorial work in writing for communication signs and other documents Clients : property developers Internship

🔸 working on BtoB budgets : Philips Lighting, AT&T, Navico, Autodesk, Sodastream, Expedia… 🔸 identification of appopriate media and data base building. 🔸 press releases sending 🔸 pitching, partnerships setting with journalists (Press, television and blogs). 🔸 management of blogs contests and products lendings. 🔸 press coverage, content writing and translating, client reportings and events organization (Press visits and conferences) Internship

Tour operator for companies seminary, children and teenagers, mental deficient adults... 🔸 identification of appropriate media and data base building 🔸 press releases sending 🔸 content writing 🔸 pitching, partnerships setting with journalists (Press and television) 🔸 contribution to organize meetings Internship

🔸 responsible for carrying out a national market survey about animal parks in France 🔸 data base updating 🔸 content writing 🔸 animation for visitors 🔸 organisation of the park anniversary; journalists invitations, signs design...