Diane Exposito

Senior Email Copywriter & CRM Strategist

Salaire / Taux journalier

Oslo, Norvège

Freelance

Expertises

Business DevelopmentStratégie Marketing

Langues

Français (Maternelle)Anglais (Courant)Italien (Courant)PortugaisEspagnol

À propos

Introduction

Ex-founder (5 years, DTC e-commerce) and ex-McKinsey. I build content engines and CRM systems that drive growth for tech and e-commerce brands. Content & media: editorial strategy, LinkedIn & social, B2B storytelling, inbound lead gen. CRM & email: Klaviyo, lifecycle flows, loyalty programs, behavioral segmentation. Tech-fluent (Salesforce, NetSuite, AI/automation workflows). Autonomous, structured, results-driven.

Liens

Expérience de travail

Procurement & Ops

Enabling Procurement

janv. 2024 - janv. 2026

2 ans 1 mois

COO & Co-founder

Nalkaå

sept. 2021 - janv. 2026

4 ans 5 mois

Paris, France

– Built and scaled a DTC health platform from the ground up, co-led fundraising efforts, and oversaw Ops and Growth. – Co-led successful fundraising rounds to support scaling – Managed 15+ cross-functional team members across supply chain, customer care, tech, and growth. – Built and optimized operations – Designed scalable processes & real-time dashboards (CAC, LTV, retention, contribution margin) to drive efficient growth. – Enhanced customer experience with onboarding flows and support processes

Lauréat Réseau Entreprendre

Réseau Entreprendre

juil. 2021 - janv. 2026

4 ans 7 mois

Co-founder

AllMyKeto.com

janv. 2019 - sept. 2025

6 ans 9 mois

LION, Operation Track

Join Lion - TheFamily

oct. 2016 - sept. 2025

9 ans

Junior Consultant

McKinsey & Company

janv. 2019 - janv. 2021

2 ans 1 mois

Paris, France

Operations Manager

Stootie

juil. 2017 - févr. 2019

1 an 8 mois

Paris, France

– Developed a successful partnership with the second largest French marketplace – Hired and managed a 4 staff Operations team – Created and implemented processes to improve suppliers' quality and density across France, from on boarding to training them in to high performing assets – Monitored and analyzed key metrics to inform decision making: e.g., reactivity, offers per supplier, average revenue, profile scoring

Paris Operations Manager

Glovo

déc. 2016 - mai 2017

6 mois

Paris, France

– Manage d Pari s operations and worked towards achieving high service quality standards – Developed and optimized processes: couriers' on boarding, training and day to day management – Improved key metrics: decreased the CPO by nearly 5€; decreased cancellation rate from 12% to 0 2% within 6 months – Managed the 5 staff Live operations team handling customer service and dispatching – Made data driven decisions to find creative solutions to enhance Glovo's operations

Project leader

Kialatok

janv. 2015 - déc. 2015

1 an

– Established new foreign cooking workshops for groups up to 12 – Promoted these classes through social media, newsletters and PRs – Set up the opening evening of the new workshop in Paris

IBM

janv. 2014 - déc. 2015

2 ans

Paris, France

Cloud Ecosystem Business Developer

janv. 2014 - déc. 2015

2 ans

Paris, France

– Promoted IBM offers through developers workshops and IBM meetups – Presented IBM services to clients at incubator events and fairs, (eg. Paris Games Week 2015) – Organised the first startup activity at IBM Business Connect event – Improved existing tools by creating new KPIs

Risk & Fraud consultant

janv. 2014 - janv. 2015

1 an 1 mois

92270 Bois-Colombes, France

– Created presentations, wrote reports and gathered data on fraud with Risk & Fraud Director – Coordinated workshops to educate companies on fraud issues

Commercial Sales Representative

Michel et Augustin

juil. 2013 - déc. 2013

6 mois

Paris, France

– Interacted with eight outlets' managers a day in order to convince them to sell our products – Increased product ranges within existing stores – Submitted reports on my activity and results to the senior management – Participated in transverse brand activities: communication, demos, street marketing, open doors


Formation

Pontifícia Universidade Católica do Rio de Janeiro

IAG, Business

2016 - 2016

1 mois

ESSEC - ESSEC Business School

Master of Science (MSc in Management), Entrepreneuriat / études entrepreneuriales; Corporate Finance

2013 - 2015

2 ans 1 mois

ESSEC Asia Pacific

Programme Core Track

2014 - 2014

1 mois

ESSEC Business School

Bachelor's degree

2012 - 2013

1 an 1 mois

Lycée du Parc

Lettres et Sciences sociales

2010 - 2012

2 ans 1 mois


Licences et certifications

Business Analytics Specialization

Délivré le : –

Certifié par University of Pennsylvania

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