
Diane Exposito
Senior Email Copywriter & CRM Strategist
Salaire / Taux journalier
Oslo, Norvège
Freelance
Expertises
Langues
À propos
Introduction
Ex-founder (5 years, DTC e-commerce) and ex-McKinsey. I build content engines and CRM systems that drive growth for tech and e-commerce brands. Content & media: editorial strategy, LinkedIn & social, B2B storytelling, inbound lead gen. CRM & email: Klaviyo, lifecycle flows, loyalty programs, behavioral segmentation. Tech-fluent (Salesforce, NetSuite, AI/automation workflows). Autonomous, structured, results-driven.
Expérience de travail
Procurement & Ops
Enabling Procurement
janv. 2024 - janv. 2026
2 ans 1 mois
COO & Co-founder
Nalkaå
sept. 2021 - janv. 2026
4 ans 5 mois
Paris, France
– Built and scaled a DTC health platform from the ground up, co-led fundraising efforts, and oversaw Ops and Growth. – Co-led successful fundraising rounds to support scaling – Managed 15+ cross-functional team members across supply chain, customer care, tech, and growth. – Built and optimized operations – Designed scalable processes & real-time dashboards (CAC, LTV, retention, contribution margin) to drive efficient growth. – Enhanced customer experience with onboarding flows and support processes
Lauréat Réseau Entreprendre
Réseau Entreprendre
juil. 2021 - janv. 2026
4 ans 7 mois
Co-founder
AllMyKeto.com
janv. 2019 - sept. 2025
6 ans 9 mois
LION, Operation Track
Join Lion - TheFamily
oct. 2016 - sept. 2025
9 ans
Junior Consultant
McKinsey & Company
janv. 2019 - janv. 2021
2 ans 1 mois
Paris, France
Operations Manager
Stootie
juil. 2017 - févr. 2019
1 an 8 mois
Paris, France
– Developed a successful partnership with the second largest French marketplace – Hired and managed a 4 staff Operations team – Created and implemented processes to improve suppliers' quality and density across France, from on boarding to training them in to high performing assets – Monitored and analyzed key metrics to inform decision making: e.g., reactivity, offers per supplier, average revenue, profile scoring
Paris Operations Manager
Glovo
déc. 2016 - mai 2017
6 mois
Paris, France
– Manage d Pari s operations and worked towards achieving high service quality standards – Developed and optimized processes: couriers' on boarding, training and day to day management – Improved key metrics: decreased the CPO by nearly 5€; decreased cancellation rate from 12% to 0 2% within 6 months – Managed the 5 staff Live operations team handling customer service and dispatching – Made data driven decisions to find creative solutions to enhance Glovo's operations
Project leader
Kialatok
janv. 2015 - déc. 2015
1 an
– Established new foreign cooking workshops for groups up to 12 – Promoted these classes through social media, newsletters and PRs – Set up the opening evening of the new workshop in Paris
IBM
janv. 2014 - déc. 2015
2 ans
Paris, France
Cloud Ecosystem Business Developer
janv. 2014 - déc. 2015
2 ans
Paris, France
– Promoted IBM offers through developers workshops and IBM meetups – Presented IBM services to clients at incubator events and fairs, (eg. Paris Games Week 2015) – Organised the first startup activity at IBM Business Connect event – Improved existing tools by creating new KPIs
Risk & Fraud consultant
janv. 2014 - janv. 2015
1 an 1 mois
92270 Bois-Colombes, France
– Created presentations, wrote reports and gathered data on fraud with Risk & Fraud Director – Coordinated workshops to educate companies on fraud issues
Commercial Sales Representative
Michel et Augustin
juil. 2013 - déc. 2013
6 mois
Paris, France
– Interacted with eight outlets' managers a day in order to convince them to sell our products – Increased product ranges within existing stores – Submitted reports on my activity and results to the senior management – Participated in transverse brand activities: communication, demos, street marketing, open doors
Formation
Pontifícia Universidade Católica do Rio de Janeiro
IAG, Business
2016 - 2016
1 mois
ESSEC - ESSEC Business School
Master of Science (MSc in Management), Entrepreneuriat / études entrepreneuriales; Corporate Finance
2013 - 2015
2 ans 1 mois
ESSEC Asia Pacific
Programme Core Track
2014 - 2014
1 mois
ESSEC Business School
Bachelor's degree
2012 - 2013
1 an 1 mois
Lycée du Parc
Lettres et Sciences sociales
2010 - 2012
2 ans 1 mois
Licences et certifications
Business Analytics Specialization
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