Diane LISANDRE
Senior E-commerce & Customer Experience Director
Salaire / Taux journalier
Marseille, France
Freelance
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Introduction
E-commerce Director with 10+ years driving luxury brand growth at Ladurée, Dom Pérignon, and Cartier. Expert in website migrations, Shopify development, and international market expansion with proven P&L ownership. Ready to transform your e-commerce strategy and boost customer experience.
Expérience de travail
Maison Ladurée
août 2024 - Présent
2 ans 3 mois
E-commerce & Customer Experience Director
janv. 2025 - Présent
1 an 10 mois
Driving growth and customer satisfaction through a 360 e-commerce strategy. - Traffic Acquisition and Performance Marketing across SEO, SEA, SMA - CRM : database growth and structuring, deliverability optimization, loyalty program development, enhancement of CLVT - E-commerce : roadmap planning, e-merchandising, animation plan, data analysis, performance reporting, demand planning, logistic coordination, P&L ownership - Revamping of Laduree.com and migration on Shopify (4 markets) : new value proposition, UX/UI, new tools implementation, tagging plan , SEO strategy, coordination with logistic, IT, finance, legal teams. - Customer service: team & process structuring Gorgias implementation Management of 5 persons
E-commerce & CRM Director
août 2024 - janv. 2025
6 mois
Head of E-business
Dom Pérignon
sept. 2021 - août 2024
3 ans
Paris, France
International e-retail - Global strategy (assortment, distribution, digital marketing, SEM) - Coordination with key markets - Performance analysis - Content production - PIM/DAM coordination - Budget management Revamping of DP.COM and launch of e-commerce on 3 markerts - new UX/UI design - Business case (value proposition, demand planning, P&L) - SEO,SEA - e-merchandising - Data analytics Management of 2 persons
Puig
oct. 2017 - oct. 2021
4 ans 1 mois
Paris, France
Global E-commerce Manager - Paco Rabanne
oct. 2019 - oct. 2021
2 ans 1 mois
Paris, France
Lead the development, launch and run of the e-commerce website, pacorabanne.com on international. Rollout of 6 countries - Define the strategy, the business case and the objectives for the DTC - Refine a compelling shopping value proposition and a differentiating site experience - Define assortment strategy : demand planning, stocks management - Build the online promotional calendar in collaboration with markets, media, communication teams. - Monitor and report business performance and P&L, providing recommendation to optimize performance - Proactively manage site personalization and optimization to enhance customer engagement - Define with the PO the roadmap and requirements for the website, accounting the brand ambition and constraints - Ensure implementations of tracking tools during the build phase to follow the performance of the website, define performance dashboard, follow performance post-launch and define action plan to boost performance - Develop and execute SEO strategies to improve organic search results and traffic - Work hand and hand with logistic and customer service teams to enhance shipping services, think a sustainable art of gifting and boxes. - Traffic Growth acquisition (SMA,SEA,CRM) Management CMS : Hybris, Drupal Tools : SAP,Google Optimize, Hotjar, Content Square Management of 3 persons
E-retail Manager France
oct. 2017 - déc. 2019
2 ans 3 mois
Région de Paris, France
E-business development for the brands Jean Paul Gaultier, Paco Rabanne, Nina Ricci, Comme des Garçons, Prada, Carolina Herrera, Christian Louboutin Beauté on french market in partnership with e-retailers. - Build and set-up e-trade plan for each launch, KCP on e-retailers websites. - Monitor and analyze sales trends, traffic and site key performance indicators - E-merchandising : enrich PDPs and brand pages, SEO project, catalogue management on e-retailer websites - Traffic acquisition : SEO/SEM projects (google ads, google shopping, manufacturing center) - Trade negotiations with VPP - E-retail business case & P&L management Management
Global E-Merchandiser
Cartier
nov. 2015 - oct. 2017
2 ans
Région de Paris, France
- Drive the global commercial planning, in combination with marketing, communication, media teams - Responsible for all product uploads and daily site maintenance - Continuously improve the website experience to maximize conversion and increase user engagement (new optimizations, define specifications, follow-up , testing, training for users). - Develop and execute SEO strategies to improve organic search results and traffic - AB tests - Track and report monthly KPI's - Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms. CMS : AEM CQ5 Softwares : PIM, DAM Tools : AB tasty, Content Square
E-commerce / Digital Marketing Junior Project Manager
YellowKorner
janv. 2015 - oct. 2015
10 mois
Région de Paris, France
E-COMMERCE Migration sous Demandware Salesforce -Gestion des sites e-commerce à l'international -E-merchandising (e-merchandising rules, ranking) -Mise à jour du catalogue produits -Mise en place du planning d'animation -Création de contenu -Analyse des performances sur les différents territoires en charge via Google Analytics et Back Office MARKETING DIGITAL -Community Management (brief agence) des comptes Instagram, Facebook, Pinterest - Déclinaison Assets Social Media E-CRM - Elaboration du planning trade - Création newlsetter, brief graphistes, emailing évènement galeries à l'international via plateforme Smartfocus - Analyse des segments, suivi des performances des emailings CMS : Demandware Salesforce
Assistante Chargée de projets Communication Digitale / Evènementiel
l'Art en direct
janv. 2015 - juil. 2015
7 mois
Paris, France
Gestion de projets évènementiels et digitaux pour l'agence de communication l'Art en direct et la vitrine am (galerie exposant les relations entre Art et Marques). La vitrine am. - Webmaster - Stratégie social media - Community management (création,développement, gestion des comptes twitter, facebook, pinterest, linkedin) - Ogranisation, logisitique des expositions, et création,organisation des conversations autour de l'exposition - Développement commercial de la vitrine am Back Office : Wordpress l'Art en direct - Gestion de projets évènementiels - Développement commercial - Travail sur le concept "art & marques", "art & luxe"
Assistante développement RH
Kenzo Mode
juil. 2014 - déc. 2014
6 mois
Région de Paris, France
Recrutement : - Recrutement Retail CDI (Vendeurs, Responsable boutiques, Responsable Corner) - Recrutement Siège CDI et Stagiaires/Alternants Gestion de la formation : - Lien avec l'OPCA - Elaboration du plan de formation - Mise en place des formations Développement RH : - Développement communication interne - Stratégie RH - Mise en place des parcours d'intégrations des nouveaux arrivants Communication interne
Assistante communication interne
CHANEL
mai 2013 - juil. 2013
3 mois
Communication interne - Rédaction des newsletters - Organisation de la journée d'inauguration de deux nouvelles salles de formations - Elaboration de la communication de ce projet RH - Etude salariale - Participation à la restructuration du parcours d'intégration des nouveaux arrivants
Formation
SKEMA Business School
Master 2 (M2)
2012 - 2015
4 ans
North Carolina State University
Economie / Management
2013 - 2014
2 ans
Classe préparatoire D1 Ecole Normale Supérieure
Licence 2
2010 - 2012
3 ans
Lycée Marie Curie - Sceaux
Baccalauréat
2009 - 2009
1 an