Diego Borgo
Executive Advisor | Web3 & Brand Strategy
13 recommendations
Salary / Daily rate
13 people recommend
Lisbon, Portugal
Freelance
Skills
Languages
About me
Intro
Executive advisor specializing in Web3 brand strategy and positioning for global enterprises and blockchain founders. Led adidas' €24M NFT launch, advised Porsche, Shell, and Salesforce on Web3 adoption, and guided institutional clients in translating crypto complexity into mainstream language. I help brands enter blockchain markets with authentic positioning that resonates beyond crypto-native audiences.
Work experience
Branding Executive Advisor
BEATOZ
Oct 2025 - Present
1 year 1 month
Advising on brand positioning and ecosystem growth for institutional-grade blockchain infrastructure. Focus: Guiding the shift from crypto-native language to enterprise value language. Supporting the team as they bridge traditional finance and decentralized systems for institutional adoption.
Executive Partner
Thumbcorp
May 2025 - Present
1 year 6 months
helped me get this job
Founder
Diego Borgo – Executive Advisory
Dec 2021 - Present
4 years 11 months
Founder | Dec 2021 - Present · 4 yrs 3 mos I help crypto founders translate complex products into language people outside the bubble actually understand. The work: - Brand Narrative Sprints – Clarify positioning, reframe competition, build messaging that passes the grandma test - Brand Operating Systems – AI-powered content infrastructure so teams execute strategy consistently - Executive Advisory – Strategic counsel for founders scaling beyond early adopters Client roster: Pyth Network, Aptos, Cookie3, Nomina, plus Fortune 500 brands including adidas, Salesforce, Mastercard, Porsche, and Shell.
Branding Executive Advisor
Pyth Network
Aug 2024 - Mar 2026
1 year 8 months
helped me get this job
Executive Advisor
ŠKODA AUTO a.s.
Apr 2022 - Dec 2025
3 years 9 months
Advised Škoda and VW Group brands (Porsche, Cupra) on entering Web3 without looking like they were chasing crypto trends. My role: - Guided positioning for Web3 entry through design legacy and collector culture (not blockchain jargon) - Advised on community building for mainstream audiences who needed Web3 in car enthusiast language - Helped translate blockchain utility into benefits automotive buyers care about The approach: Lead with heritage, use tech as enabler.
Executive Advisor
Shell
Oct 2022 - Mar 2024
1 year 6 months
Advised on blockchain applications for customer loyalty programs and frameworks for evaluating blockchain vs. traditional solutions.
Executive Advisor
CUPRA
Oct 2022 - Oct 2023
1 year 1 month
helped me get this job
Executive Advisor
Porsche AG
Aug 2022 - Dec 2022
5 months
helped me get this job
Executive Advisor
Salesforce
Feb 2022 - Dec 2022
11 months
Advised on positioning NFT Cloud for enterprise adoption by translating Web3 mechanics into CRM language. My role: - Guided development of educational content strategy addressing enterprise skepticism - Advised sales team on explaining Web3 utility through customer engagement and ROI - Helped balance innovation credibility with enterprise trust in messaging The shift: Enterprise buyers don't care about decentralization, they care about results.
adidasFreelance
Mar 2018 - Dec 2021
3 years 10 months
Strategic Advisor — Into the Metaverse
Jun 2021 - Dec 2021
7 months
Advised on brand narrative and partnership strategy for adidas' first NFT collection—generating €24M in primary sales. My role: - Guided positioning as cultural moment, not product launch - Advised on partnerships with Bored Ape Yacht Club, gmoney, and PUNKS Comic - Helped create messaging framework making NFTs accessible to mainstream audience The result: Sold out 30,000 NFTs in seconds. Proved global brands could enter Web3 with authenticity.
Global Sports DTC – Digital Comms & Campaign Planning
Oct 2020 - Dec 2021
1 year 3 months
Global Digital Campaign & Content Planning
Oct 2019 - Oct 2020
1 year 1 month
Las Vegas, NV, USA
Global Digital Seasonal Planning
Mar 2018 - Oct 2019
1 year 8 months
Las Vegas, NV, USA
Head of Digital Marketing – Consultant
bewegewas GmbHFreelance
Oct 2016 - Dec 2017
1 year 3 months
Las Vegas, NV, USA
Managed digital strategy and campaigns for agency clients across automotive, sports, and consumer brands.
Senior Marketing Manager - LAM
KTM GROUP
Jul 2014 - Dec 2015
1 year 6 months
Salzburg Area, Austria
Led marketing for 18 Latin American markets. Managed budgets, built digital footprint, coordinated with global stakeholders.
Senior Marketing Analyst
POLISHOP
Aug 2011 - Jul 2013
2 years
Greater São Paulo Area
Key Account Manager (agency: Door Digital)
Samsung Electronics
Jun 2008 - Aug 2011
3 years 3 months
Brazil, IN 47834, USA
Key Account Manager
Door Digital
Apr 2008 - Aug 2011
3 years 5 months
São Paulo, State of São Paulo, Brazil
Education
FAAP - Fundação Armando Alvares Penteado
MBA in Marketing
2011 - 2013
2 years 1 month