Dina Abou Kasm

Account Manager and Paid Media Consultant

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Social AdsGoogle AdsLead GenerationLinkedIn AdsMeta AdsYouTube AdsGoogle AnalyticsA/B TestingGrowthSEAWeb AnalyticsTikTok AdsCanvaERPMicrosoft Dynamics 365

Languages

ArabicEnglishFrench

About me

Intro

Account Manager & Paid Media Consultant with 4+ years managing $1M+ ad spend across Meta, TikTok, and Amazon DSP for top brands like L'Oréal and Colgate. Proven track record of increasing ROAS by 25% and improving campaign ROI by 15% through data-driven optimization. Ready to drive exceptional performance and client satisfaction for your digital marketing campaigns.

Links

Work experience

Account Manager

Wavemaker France

Nov 2024 - May 2025

7 months

Paris, France

Clients: Colgate-Palmolive, Filorga, Screwfix Served as primary contact for 3 clients, building strong relationships and achieving 90% satisfaction Supported media strategy and recommendations for client briefs that improved ROI by up to 15% Led 10+ competitive analyses, uncovering insights and market trends that informed positioning Oversaw full-cycle delivery of cross-channel campaigns, meeting 95% of deadlines and KPIs Coordinated with internal teams to ensure on-time delivery and maintain 100% quality compliance

Digital Marketing Intern

Transatel | NTT

Jul 2024 - Oct 2024

4 months

Paris, France

Monitored $200K in paid media spend, coordinating with agencies to ensure ROI targets were met Optimized app store presence, increasing visibility and downloads by 25% Produced 5+ blog articles using SurgeGraph AI-writing tool Created content for social media and paid channels, increasing engagement rates by 35% across channels Managed community interactions, collaborating with 10+ influencers and UGC creators to boost brand reach

UM MENAT

Nov 2020 - Aug 2023

2 years 10 months

Beirut, Lebanon

Senior Performance Executive

Jun 2022 - Aug 2023

1 year 3 months

Beirut, Lebanon

Clients: L'Oréal Consumer Product Division (Maybelline, Garnier, NYX, L'Oréal Paris) Managed $1M+ in ad spend across Meta, TikTok, Amazon DSP, and programmatic platforms, consistently achieving KPIs Led high-performing Amazon DSP campaigns during peak periods, increasing ROAS by 25% YoY (2022 vs. 2023) Developed a campaign tracking system that improved budget control and KPI alignment, reducing inefficiencies by 10% Presented data-driven insights and recommendations to L'Oréal, resulting in 10+ strategic decisions

Performance Executive

Nov 2020 - May 2022

1 year 7 months

Lebanon, TN, USA

Clients: Spotify, Aujan Industries, Honeywell, Starbucks, Mattel Digital Ad Specialist managing campaigns across Social and Programmatic platforms Optimized daily account performance, meeting KPIs and recommending strategies that boosted performance by 15%

Junior Demand Planner

noknok

Nov 2019 - Oct 2020

1 year

Handled the following main activities: • Demand forecasting and planning for overall products delivery schedule. • Issuing daily Purchase Orders to key suppliers through close monitoring of orders placement while maintaining good relationship with suppliers. • Expediting with suppliers’ management and sales departments on Purchase Orders’ material deliveries to meet product schedule requirement. • Suppliers’ commercial invoices review and follow-up for approvals. • Monitoring overall inventory and warehouse controllers to ensure availability of material at warehouse as required and deemed necessary. • Managing products on ERP system and End-User’s application. • Regular visits to material warehouse to check and monitor the overall products delivery status while ensuring overall delivery and cost requirement are met. • Successfully handled several different Purchase Orders simultaneously.

Operations Trainee

noknok

Jun 2019 - Jul 2019

2 months

Beirut, Lebanon

• Start-up company: online supermarket. • Worked in the logistics and fleet management department.


Education

SKEMA Business School

Master of Science - MS, Intrenational Marketing and Business Development

2023 - 2024

1 year 4 months

Lebanese American University

Bachelor of Science in Business Studies-BS, Intrenational Business

2016 - 2019

2 years 11 months

Jesus and Mary School

High School Diploma

2000 - 2015

16 years

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