
Dina Abou Kasm
Account Manager and Paid Media Consultant
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Account Manager & Paid Media Consultant with 4+ years managing $1M+ ad spend across Meta, TikTok, and Amazon DSP for top brands like L'Oréal and Colgate. Proven track record of increasing ROAS by 25% and improving campaign ROI by 15% through data-driven optimization. Ready to drive exceptional performance and client satisfaction for your digital marketing campaigns.
Work experience
Account Manager
Wavemaker France
Nov 2024 - May 2025
7 months
Paris, France
Clients: Colgate-Palmolive, Filorga, Screwfix Served as primary contact for 3 clients, building strong relationships and achieving 90% satisfaction Supported media strategy and recommendations for client briefs that improved ROI by up to 15% Led 10+ competitive analyses, uncovering insights and market trends that informed positioning Oversaw full-cycle delivery of cross-channel campaigns, meeting 95% of deadlines and KPIs Coordinated with internal teams to ensure on-time delivery and maintain 100% quality compliance
Digital Marketing Intern
Transatel | NTT
Jul 2024 - Oct 2024
4 months
Paris, France
Monitored $200K in paid media spend, coordinating with agencies to ensure ROI targets were met Optimized app store presence, increasing visibility and downloads by 25% Produced 5+ blog articles using SurgeGraph AI-writing tool Created content for social media and paid channels, increasing engagement rates by 35% across channels Managed community interactions, collaborating with 10+ influencers and UGC creators to boost brand reach
UM MENAT
Nov 2020 - Aug 2023
2 years 10 months
Beirut, Lebanon
Senior Performance Executive
Jun 2022 - Aug 2023
1 year 3 months
Beirut, Lebanon
Clients: L'Oréal Consumer Product Division (Maybelline, Garnier, NYX, L'Oréal Paris) Managed $1M+ in ad spend across Meta, TikTok, Amazon DSP, and programmatic platforms, consistently achieving KPIs Led high-performing Amazon DSP campaigns during peak periods, increasing ROAS by 25% YoY (2022 vs. 2023) Developed a campaign tracking system that improved budget control and KPI alignment, reducing inefficiencies by 10% Presented data-driven insights and recommendations to L'Oréal, resulting in 10+ strategic decisions
Performance Executive
Nov 2020 - May 2022
1 year 7 months
Lebanon, TN, USA
Clients: Spotify, Aujan Industries, Honeywell, Starbucks, Mattel Digital Ad Specialist managing campaigns across Social and Programmatic platforms Optimized daily account performance, meeting KPIs and recommending strategies that boosted performance by 15%
Junior Demand Planner
noknok
Nov 2019 - Oct 2020
1 year
Handled the following main activities: • Demand forecasting and planning for overall products delivery schedule. • Issuing daily Purchase Orders to key suppliers through close monitoring of orders placement while maintaining good relationship with suppliers. • Expediting with suppliers’ management and sales departments on Purchase Orders’ material deliveries to meet product schedule requirement. • Suppliers’ commercial invoices review and follow-up for approvals. • Monitoring overall inventory and warehouse controllers to ensure availability of material at warehouse as required and deemed necessary. • Managing products on ERP system and End-User’s application. • Regular visits to material warehouse to check and monitor the overall products delivery status while ensuring overall delivery and cost requirement are met. • Successfully handled several different Purchase Orders simultaneously.
Operations Trainee
noknok
Jun 2019 - Jul 2019
2 months
Beirut, Lebanon
• Start-up company: online supermarket. • Worked in the logistics and fleet management department.
Education
SKEMA Business School
Master of Science - MS, Intrenational Marketing and Business Development
2023 - 2024
1 year 4 months
Lebanese American University
Bachelor of Science in Business Studies-BS, Intrenational Business
2016 - 2019
2 years 11 months
Jesus and Mary School
High School Diploma
2000 - 2015
16 years