Dina Chevenement

Mission : Boost marketing for companies and startups to help them accelerate growth and maximize their impact. Services • Growth marketing and digital acquisition • Conversion strategy and performance optimization • Product-Led Growth and scalable marketing processes • Branding and content strategy • Analytics tracking and data-driven management • Marketing automation and innovative tool integration (AI) Flexible support tailored to your needs: • Outsourced marketing leadership (Part-time CMO) • Consulting and ad-hoc expertise • Turnkey marketing packages

BeesApps is a B2B/B2B2C SaaS company providing productivity/AI tools to business professionals and enterprises. Built the marketing function from scratch for a bootstrapped startup and scaled to nearly €1M ARR. Installed a working GTM engine and a cohesive brand platform, aligned marketing with sales and product, and set a simple operating cadence. Implemented AI-augmented automation and analytics/BI to drive repeatable growth and retention. Selected outcomes •+34% subscription conversion through funnel optimization and website/CX improvements. •−40% churn via lifecycle programs (onboarding, activation, usage expansion, VoC). • Predictable inbound engine across SEO, paid, and content ; stable CAC and healthier pipeline quality. Scope • GTM & Product Marketing: positioning, ICP, narratives, pricing/packaging, launches. • Brand & Communications: brand strategy & narrative architecture, events/webinars, social & community • Demand Generation: inbound, outbound, ABM, website & content, paid (search/social), SEO/SEM. • Lifecycle & Retention: onboarding, activation, usage expansion, NPS/VoC programs, upsell. • RevOps & Sales Enablement: MQL/SQL definitions, SLAs, pipeline hygiene, forecasting. • Ops & Analytics: marketing automation, CRM governance, dashboards, experimentation (A/B).

As Chief Marketing Officer and a member of the Executive Committee, I led a team of 20 people and managed strategic transformation across all marketing and communication dimensions. • Growth & Go-to-Market‌ : Led marketing during critical scale-up phase, accelerating turnover from €200M to €500M (+56% over 3 years), optimized SME channels and indirect sales‌ • Branding & Positioning‌ : Led complete overhaul of brand identity and strategic repositioning following merger‌ • Corporate communication & PR: Managed corporate identity, press relations, and thought leadership initiatives to reinforce brand awareness and reputation across the French B2B market. • Innovation & Product Managment‌ : Developed and launched new Cloud & IP offers, positioning as 1st IP Centex and Very High-Speed Broadband operator, 3rd IP VPN operator‌ • Sales Enablement‌ : Created innovative sales tools and incentive programs, increasing order intake by 23%/year‌ • Merger & Acquisition‌ : Managed post-merger integration of B3G and Altitude Telecom, harmonizing offerings and processes in just 6 months‌

Customer Insights & Solutions Design: - BNP Paribas: Conducted telecommunications audits, selected strategic partners, and provided digital transformation consulting for subsidiaries. - GEFCO: Standardized agency telecommunications solutions and provided strategic recommendations. Product Strategy and Innovation: - CODENET: Execution of IP/MPLS and Internet VPN strategy and services. BOUYGUES TELECOM: - Analyzed telecommunications challenges over 3-5 years and developed strategic plans. Service enhancement: - CEGETEL: Execution of deployment procedures for ADSL unbundling - MAIAAH: Developed Intranet, Extranet, and Secure Internet services; formulated a three-year master plan for the IP/MPLS VPN network.