Dinithi Serasinghe

- Developed and managed interactive dashboards in Looker Studio (Google Data Studio) for 50+ stakeholders, ensuring clear and impactful data visualization. - Conducted deep-dive analyses on large datasets (10,000+ records) from Salesforce, identifying trends and providing data-driven recommendations to improve business strategies. - Designed a customer journey dashboard integrating 15 KPIs to assess customer satisfaction and guide strategic decisions. - Automated and aggregated data from multiple sources, enabling real-time monitoring and performance evaluation of Europcar products. - Accompanied the Lead Business Analyst for the brand, in handling requests from the marketing and sales teams, delivering data crunching, deep-dive analysis, data visualization, presentations, and recommendations. - Trained and supported the marketing team in using data visualization tools, enhancing their ability to analyze and interpret data for decision-making. - Built an maintained Premium Customer Health Dashboard to evaluate customer satisfaction throughout the customer journey.

- Supported business growth by designing and monitoring operational KPIs (service time, cost per service, customer retention) to improve service efficiency and profitability. - Conducted market research and customer segmentation to inform pricing strategies and service bundles. - Collaborated with stakeholders (AMOA) to define business needs and translate them into dashboards and reporting tools (MOE) using Excel and Google Sheets. - Analyzed customer data (feedback, frequency, service types) to recommend loyalty programs and optimize scheduling. - Developed automated reporting templates for weekly performance tracking (oil changes, detailing, cut & polish demand). - Provided insights that led to a 15% improvement in technician productivity and better inventory forecasting. - Contributed to digital transformation efforts, supporting adoption of simple CRM tools and data collection methods.

- Conducted targeted outreach to over 40 prospects weekly through LinkedIn and email, effectively qualifying leads. - Analyzed engagement trends from 400+ contacts to optimize outreach strategies and enhance campaign performance. - Maintained accurate client information in the CRM system, ensuring data integrity critical for customer journey analysis. - Collaborated with internal teams to refine messaging and workflows, aligning with business objectives for a client-centric approach.

- Contributed to budgeting, financial planning, and reporting activities to support cost control and strategic decision-making in a dynamic startup environment. -Managed customer relationships and maintained accurate data for over 500+ vehicle profiles, ensuring operational reliability and client satisfaction. -Developed performance reports and implemented basic tracking tools to enhance visibility and efficiency across core processes. -Participated in internal audits and process improvement initiatives, supporting the creation and rollout of new tools, workflows, and user training.

- Assisted in inventory management by conducting weekly and monthly stock checks, recording product quantities, and maintaining Excel-based reports. - Supported the finance department by manually entering sales data into the system, ensuring accurate record-keeping. - Contributed to HR operations by organizing and updating employee profiles for better accessibility. - Identified inefficiencies in the pill manufacturing process and proposed a sorting device to streamline production. - Provided administrative support, managed record-keeping, and assisted in onboarding processes, occasionally representing the HR Manager.