Dom Wolf
Leading products from concept to scale. Strong expertise in product operations.
Salary / Daily rate
Valletta, Malta
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
With over 10 years of experience in digital product leadership (16 years experience in Product), I have developed and launched innovative solutions in AI-driven platforms, SuperApps, and low-code development frameworks. At NEOM, I led a cross-functional team of 30+ to deliver the Middle East's first SuperApp PaaS, enabling regional and sector-specific App ecosystems. My work included defining AI integration roadmaps, streamlining third-party onboarding, and managing complex vendor and stakeholder relationships to ensure seamless project execution. My career has been defined by a focus on building scalable, transformative digital ecosystems and collaborating with globally distributed teams. Leveraging expertise in product concept, operations, and launch, I have driven next-generation solutions that prioritize personalization, automation, and data-driven decisions. I am motivated by opportunities to enable innovation and empower organizations to redefine the way they interact with technology.
Work experience
Product Lead
NEOM
Jul 2021 - Dec 2025
4 years 6 months
Al Qurayyat Saudi Arabia
• Led a cross-functional team of over 30 internal and vendor members to successfully launch the Middle East's first SuperApp PaaS for NEOM. • Defined and executed an AI integration roadmap to enhance personalization and automation within Mini-Apps. • Established an AI-powered low-code Mini-App development framework, streamlining third-party ecosystem onboarding. • Ensured mobile-first experience design and effective customer engagement strategies across omnichannel digital ecosystems. Managed digital agencies and external partners across creative, UX/UI, and technology throughout.
AI Strategy Director
EBO.ai
Dec 2018 - Dec 2023
5 years 1 month
• Shaped the AI product and Go-to-market for EBO.ai, a VC-backed SaaS company specializing in conversational AI for Healthcare, Financial Services and other sectors. • Guided the development of automation and NLP-based engagement tools, leveraging deep customer insights to validate opportunities. • Designed and implemented effective product and go-to-market strategies, facilitating company growth and client base expansion. • Mentored teams to enhance organizational capability while balancing hands-on delivery with development initiatives.
Associate
The Hoxby Collective
Nov 2018 - Jul 2023
4 years 9 months
Working as a consultant on multiple projects, the most recent one being for Asia's largest insurer AIA.
Senior Product Manager
ToptalFreelance
Nov 2018 - Jul 2023
4 years 9 months
• Spearheaded product strategy for a neobank in NYC, focusing on the immigrant population to enhance financial accessibility. • Acted as a product consultant for a payment gateway, establishing a formal product function to streamline operations. • Led the development of a blockchain-based money transfer app targeting remittance flows in Africa, driving innovation in financial services.
Mentor
Startupbootcamp
Sep 2017 - Jul 2023
5 years 11 months
Product Management Advisor
CodeControl
Feb 2019 - Mar 2022
3 years 2 months
Berlin, Germany
Chief Product Officer
BlockchainWarehouse
Jan 2018 - Dec 2018
1 year
Singapore
• Led tokenization initiatives and blockchain integrations for enterprise clients, driving new business models and operational efficiencies. • Developed and launched the CoinBX onboarding & KYC/AML engine, enhancing compliance and user acquisition. • Contributed to the successful acquisition of BlockchainWarehouse by aXpire on October 31, 2018.
Product Lead
Axpire
Jan 2018 - Oct 2018
10 months
New York, NY, USA
Project contract
Group Product Director
Virgin Mobile Middle East & Africa
Jun 2017 - Aug 2018
1 year 3 months
• Spearheaded a fully digital telco proposition across Saudi Arabia, South Africa, and Oman. • Positioned Virgin Mobile as a regional digital-first leader in the telecommunications industry. • Collaborated with cross-functional teams to enhance product offerings and customer experience.
Head of Digital
Yolt (by ING)
Jul 2016 - Jul 2017
1 year 1 month
London, UK
• Launched the UK’s first PSD2-driven money app, establishing ING as a pioneer in open banking. • Scaled the platform to over 100k users within three months, setting new benchmarks for customer adoption. • Directed cross-functional teams to enhance user-centric digital experiences, boosting engagement and brand visibility.
Product Director, Co-founder
investUP
Oct 2013 - Mar 2017
3 years 6 months
London, UK
• Co-founded and scaled investUP, an FCA-regulated fintech marketplace connecting investors to over 25 P2P lending platforms. • Developed and executed product strategy while managing operations and fundraising efforts. • Led a dynamic team of 12, fostering innovation and collaboration to establish the brand as an industry leader. • Achieved national press coverage, including features in the Sunday Times and Bloomberg TV, culminating in a successful acquisition exit.
Marketing & Product Lead
We Are Point
Jul 2013 - Oct 2016
3 years 4 months
London, UK
For new work - [email protected] Recent projects: Stealth Startup // Funded by FTSE 100 Deutsche Bank // 2016 Tech Project of the Year (FT) investUP // Acquired Nov 2016
Education
University of Reading
Bachelor’s Degree, Politics and economics
University of Augsburg
European politics and economics