Donatella Basdereff

Moving back to France, I've decided to embark on a freelancing journey to help other projects launch and grow while working on personal creative projects. With +8 years of work experience in fast-paced digital environments acting both as an early-stage employee in product & marketing and a startup cofounder across France & Brazil, I'm used to having my hands full and delivering projects from 0 to 1! I can bring to the table my strategic understanding of the big picture while being an hands-on solution-seeker team player. I think about growth and product as a whole, and tend to work with startups and SMEs on their product and growth strategies, with a particular focus on product discovery and acquisition channels, but also on activating and retaining user/customer bases while growing revenue. Over the past year, I worked with 2 long-term clients: 1/ I acted as an head of growth & e-commerce manager / PM for a 3-year-old e-commerce brand looking to scale: Dream Machine There I focused on growth & pricing strategies, recruited and managed a marketing team and (re)launched marketing channels, led conversation rate optimizations on the old website (CRO) and ended up shipping a whole new website, leading the whole project as a PM until delivery with a partner Shopify website agency. 2/ I acted as first PM & growth manager with the cofounders to work on a consumer mobile app for cultural tips looking to launch an MVP / beta version. There I focused on product discovery, roadmap prioritization and delivery. I led user tests of the alpha app and planned growth and monetization strategy. My expertise is in: - Go-to-market (GTM) / 0-1 - Growth Marketing - Product-led Growth - Product Management - E-commerce - Mobile apps - B2C / D2C Let's talk :)

Commune is the first urban coliving dedicated to single-parent families in the world. It prevents the vicious circle of social, professional and financial hardship traditionally experienced by solo parents. Pre-seed round - €1.5M raised in July 2022.

Lolo Paris was a French innovative and eco-friendly lingerie & swimwear brand for all body types. Over 60 bra sizes & 10 panty sizes available. Proudly supported a women-led business that paved the way for new standards of comfort, aesthetics, and innovation in the lingerie industry. Sadly, the company shut down due to a lack of funding at the end of 2024.

Brazilian sustainable clothing brand reinventing nursing one zipper at a time. 100% manufactured in São Paulo & sold online as a DNVB. I cofounded & self-funded the company with €12k. I led it from 0- to-1 managing a team of marketing freelancers & other partners (factories, logistics, finance...): 🔍 Market Research: delved into sustainable fashion industry, as well as nursing & maternity clothing. 🎽 Product Development: defined go-to-market collections, overviewed 6 garments developments (R&D), led online & IRL user-tests with +200 mothers & childcare professionals (Typeform, interviews, fitting). 🧵 Supply Chain & Operations: identified Brazilian fabric suppliers & manufacturers, established production calendars & quality checks, outsourced logistics to a fulfillment partner. 📈 Growth: led naming, branding, go-to-market strategy, content creation (socials: @somos.nave, photo shoots), clients acquisition (Meta Ads - CAC: 10€), activation & retention (18% of customers bought twice or more, 10% of total sales came just from the abandoned cart automation via CRM - Klaviyo) 👩🏻‍💻 Web / E-commerce: set up Shopify’s website, integrated marketing stack & apps, made updates for better conversion rate optimization (CR: 1,5%) & higher average order value (AOV: 50€). 📄 Admin, finance & legal: set up the company, led with day-to-day admin, financial follow-up & analysis.

Brazilian plant-based food supplements startup operating as a DNVB. I moved to Brazil to cofound, set up & lead all the market research and initial operations during its 1st year of activity: 🔍 Market Research: delved into plant-based food, supplements & beverages, and DNVBs businesses. 🌱 Product Development: led online user research, defined roadmap, identified pharmaceutical partners. 📈 Growth: led naming, branding, packaging & go-to-market strategy 👩🏻‍💻 Product Management: defined products recommendation algorithm criteria & website specifications 📄 Admin, Finance & Legal: setup the company to operate in Brazil, did budgets, accounting, hiring.

French mobile app acting as a podcast player with original content. Launched by Arthur Perticoz & Mathieu Gallet (ex-INA/Radio France), I joined as the 6th employee to launch the app in France: 📈 Growth: defined go-to-market strategy for the app’s launch (AARRR framework), set up growth stack & CRM transactional and marketing flows (emails, in-app & push notifications), led paid acquisition (Meta, Apple, Google), optimized stores (ASO), analyzed app usage (Amplitude). 👩🏻‍💻 Product Management: led user research & discovery, updated product & data’s roadmaps based on app usage, analytics & user tests, worked on bugs with the developers. 💌 Customer Support: set up operations (Front, HelpScout), automated bugs reporting & follow-up.

Green Park Content is a global SEO-enhanced brand publisher driven. Based in London, Paris, São Paulo, and New York, it creates original content that is relevant, innovative, and organically searchable on the web. 🔍 Market research: looked for best-in-class brand content practice around the world, supported the Sales team with dedicated case-studies per industry and a white book on content trends. 📈 SEO: made qualitative & quantitative assessments of our projects content's performance 👩🏻‍💻 Product Management : ideated and launched the 2nd version of our website with our CTO.