Doreen Archen

Business & opportunity development, UX Research, Product strategy, Venture development: Developed transformative venture solutions by leveraging deep consumer insights, identifying pain points, and uncovering unmet needs: o User research and testing to validate concepts and refine product features o Creation of prototypes and MVPs definition to accelerate learning & support investment decisions o Definition of product strategy and roadmaps o Collaboration with multi-disciplinary teams & business stakeholders

Strategic Designer (UX & Service Design), UX Research, Design Thinking, Product Owner, Project Manager: Supported businesses in their digital transformation projects with multidisciplinary teams in France and abroad: o Co-conception of innovative user experiences o Redesign/conception of digital products o Scoping & definition of a digital transformation roadmap o Implementation of Cloud organization, structure & processes Sectors: retail, FMCG, entertainment, telecoms, luxury

Business dev Analyst, Innovation & UX Researcher: Participated in the digital strategy of the brands & looking for digital insights to develop and improve the user “phygital” experience o Management of monthly digital report & Benchmarks analysis & digital insights o Project development: customer’s workshop & in-store customer experience o Business development support to Fashion Group brands o Help to a designer brand to define their P&L strategy and 5 year plan (growth strategy, structure organization, etc.)

Innovation & cultural insight Researcher: Decoded the Chinese Gen Z to anticipate their future luxury consumption habits and identify emergent patterns, future trends & business opportunities: o Interviews, results analysis, trends & opportunities identification o Creation of a report with formalized recommendations and insights