Dorsaf A.

– Steered commercial and marketing strategy to support platform launch and growth. – Conducted direct prospecting and developed new accounts, including qualification, follow-up, and conversion of opportunities. – Managed and optimized the CRM, tracked sales pipelines and key performance indicators. – Mastered the Powersport.ai platform back-end to support clients and facilitate the sales cycle.

– Search for and track qualified leads using modern techniques such as cold messaging, growth hacking, etc. – Develop and manage strategic partnerships to expand the business. – Define innovative strategies to structurally increase the business volume. – Develop and maintain customer relationships. – Negotiate contractual terms with clients and communicate with stakeholders. – Continuously enhance the company's brand image through appropriate digital marketing channels (website, videos, social media communication, event animations, etc.). – Conduct ongoing market research and analysis. – Identify and manage vendors for marketing content production. – Coordinate with various stakeholders to improve overall business performance.

– Create and manage PPC marketing campaigns in Google AdWords, Facebook Ads for multiple customer accounts in different industries – Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate tests and performance. – Measure and report on the performance of all digital marketing campaigns and their assessments against objectives (ROI and KPIs). – Plan, execute and measure conversion experiments and tests – Work closely with customers, supplier partners and team members. – Regularly evaluate and monitor the execution of the media plan. – Contributes to the evolution of the search strategy, advising on SEO recommendations and activation and optimization of lead generation campaigns.

– Supporting social media efforts: Creating and scheduling posts, managing social media accounts, and monitoring engagement and analytics. – Content creation: Writing blog posts, creating graphics and videos, and helping to produce other types of digital content. – Email marketing: Assisting with email campaigns, including creating content. – Collaborating with the team: Participating in team meetings and contributing ideas to marketing campaigns.