Douha Hafidi

Main Mission: Design and deploy innovative services leveraging advanced technologies (AI, API) to enhance digital performance, personalize user experiences, and automate interactions. ▸ AI Market Research – In-depth analysis of technology trends and emerging opportunities in digital transformation – Comparative study of leading market solutions (ChatGPT, HubSpot AI, Copy.ai) to recommend the most relevant tools ▸ Agile Methods & Design Thinking – Facilitation of ideation workshops, rapid prototyping, and user testing – Iterative development with adjustments based on feedback and performance indicators ▸ Automation & Optimization – Deployment of automated workflows to reduce delays and accelerate time-to-market – Implementation of personalized content and recommendations to strengthen user engagement ▸ Segmentation & User Journey Mapping – Data analysis to refine segmentation and design tailored user journeys ▸ Conversational Interfaces & Customer Experience – Integration of interactive solutions (chatbots, voice assistants) to optimize customer interaction and improve support ▸ Performance Monitoring – Development of dashboards and KPI tracking to measure impact, identify growth levers, and continuously optimize actions

Apprenticeship at Renault Group headquarters within the PPL/LCV (Product Planning & Launch / Light Commercial Vehicles) division, supporting the Product Performance team for the Kangoo and Express models ▸ Commercial Performance Analysis (Europe & International) – Design, analysis, and presentation of the 2023–2024 commercial and financial dashboards for Kangoo and Express: sales volumes, profit margins, product mix, and regional performance insights – Development of the 2024 Business Kit to evaluate vehicle performance by version, equipment, and options – Market trend monitoring and competitor benchmarking (e.g., Kangoo vs. Express) – Cross-functional coordination with technical and planning teams ▸ Product Lifecycle Management – Development of 8 training support materials used across 10+ countries → Customer needs analysis based on equipment sales data (advanced Excel) → Collection and structuring of product information to highlight key features → Collaboration with stakeholders for content validation → Simplification of technical concepts for salesforce engagement → Content creation and formatting (Photoshop, InDesign, Canva, PowerPoint) → Adaptation of deliverables to international sales contexts

As part of a strategic digital assignment, I conducted a full audit of the Master's website at Université Paris-Saclay, providing optimization recommendations and publishing sector-focused content related to responsible innovation ▸ Website Audit & UX Recommendations – Structural analysis: content architecture, outdated elements (dates, awards, presentations) – UX/UI improvement proposals and suggestions to better highlight student projects and key academic information ▸ Sector Insight & Content Production – Analysis of responsible consumption using KANTAR market data – Benchmark of innovative, eco-designed products – Creation of product fact sheets and visual assets to support the topic – Writing and publication of a thematic article highlighting trends and best practices in sustainable product development ▸ Key Outcomes – Website enriched with up-to-date and strategic content – Raised awareness around sustainability and innovation among students and faculty – Strengthened skills in digital auditing, UX analysis, content strategy, SEO, and market benchmarking

As part of a strategic freelance study, I conducted an in-depth analysis of L’Oréal Paris’ digital ecosystem to evaluate its positioning, user experience, and technological innovations ▸ Brand overview: assessment of digital identity, strategic challenges, and audience expectations ▸ Ecosystem audit: – Website structure analysis (architecture, zoning, user journey, CTAs, editorial flow) – Search engine visibility: SEO/SEA diagnostics and performance tracking – Social media performance review : engagement metrics, audience trends, content formats – Mobile and app strategy: accessibility, innovation (virtual product testing, seamless payments) ▸ Technological innovation: evaluation of the “Instant Beauty” application using AR (augmented reality) for product testing ▸ Strategic recommendations: data-driven insights to improve brand visibility, digital efficiency, and user engagement This project strengthened my expertise in digital analysis, UX evaluation, competitive intelligence, and technological benchmarking.

Internship at Société Générale headquarters within the GTPS/DIS (Global Transaction Payment Services / Digital Innovation Strategy) business unit - Fintech market analysis to identify trends and innovation opportunities, including monitoring startups incubated in our accelerator - Development of strategic materials for financial and environmental projects, supporting advisory work on liquidity, CSR, and supply chain - Organization of a workshop with KPMG Blockchain Partner to explore stablecoin integration and custody solutions for corporate clients - Research on the potential of cryptocurrencies and blockchain technology in the financial sector

As part of the Master 1 Innovation, Business and Society program (Paris-Saclay University), a tutored project was carried out in a team to organize a round table aimed at improving the career guidance and integration of master's students => Problem identified: A lack of visibility on the career paths of former students, making it difficult to choose M2 orientation and understand professional opportunities => Missions carried out: - Development and distribution of a questionnaire to identify students' needs and expectations - Organization of a round table with alumni from various fields (Marketing, Finance, Consulting, Law, Data Science...) - Management of logistics and communication: room reservation, mobilization of speakers, financing of the closing reception - Facilitation of exchanges and networking between students and professionals => Project results : - An enriching meeting, giving students a better understanding of career opportunities after the Master's degree - A stronger bond between the classes, promoting constructive exchanges and professional opportunities - A successful collective experience, combining project management, communication and event coordination

Internship in an audit firm as part of my Bachelor's degree in Financial Engineering and Auditing at the École Marocaine des Sciences de l'Ingénieur - Drafting of internal audit reports to assess clients’ compliance with local accounting standards - Accounting analysis to evaluate clients’ financial health and preparation of executive summaries with key findings and actionable recommendations - Collaboration with internal teams to ensure consistency of audit outcomes and support for clients’ internal control improvement