Dylan Antunes

• Mission for a TikTok Shop leading agency, managed a 10-brand portfolio: account setup, catalog structuring, go-to-market strategy • ~120% average GMV growth across 4 established brands • Analyzed GMV, CVR, creator ROI and traffic data to optimize SKU prioritization and revenue strategy

• Led the completion of a comprehensive app overhaul on Android and iOS platforms after taking over from the previous team, ensuring a successful launch for 2M users • Scaled the Mobile Front-end team from 8 to 12 developers, leading the transition into two dedicated feature teams (Acquisition & Retention), and onboarded two Product Owners to manage day-to-day delivery while I focused on strategic roadmap initiatives • Managed the integration of a Google-certified Consent Management Platform, ensuring GDPR and GCM v2 compliance, and enhancing data protection measures • Implemented a document verification solution, reducing customer support tickets by over 50% and improving service delivery • Organized a company-wide challenge with the Product Marketing Manager for the new app version launch, encouraging teams to provide feedback and report bugs, ensuring a smooth rollout • Deployed a user research solution to enhance feedback collection and decision-making processes. • Engineered automated workflows using Slack, Productboard, and Jira to optimize task efficiency and communication channels • Collaborated with the Design team to execute a successful app rebranding, ensuring visual consistency across all interfaces

• Conceived a mobile web-app from scratch, from discovery to delivery, for a major brewery group • Conducted and analyzed user tests for 3 different projects, both quantitative and qualitative, to understand better our users’ needs, which led to several A/B tests • Followed relevant KPIs daily and challenged them with the Analytics team to detect any issue on our products

Noé is an intensive and selective 4-week program to break into Product Management. The program is led by Product Management teachers: Maïa Metz, ex-VP Product @Aircall, Jules Delpech, ex-Product Manager @Livi, and Nino Raymond, TA @Wagon. As part of the Noé program, I worked for a month for Getaround on a real roadmap problem: "How to reduce the time taken by drivers to find their car at pickup". This work was done in 4 phases: • Product strategy and problem framing: data analysis (Excel, SQL, and Python), user research and user testing • Prioritization: based on impact on chosen metrics and tech cost • Solutions with the highest impact on KPIs: prototyped 3 different solutions on Figma and iterated with usability tests • Delivery: user stories, specs, defined the rollout strategy This led to a final presentation to stakeholder Charles Vahanian, Head of Product @Getaround.

• Supported GRDF in their digital transformation with the Gazpar project (11 million gas meters to change to communicating gas meters) • Prepared and managed weekly executive meetings with directive members • Created a data product to follow interventions on upgraded units using SQL and optimized it with Google Data Studio

• Managed and set up online ad campaigns on DSPs and Facebook Ads • Optimized ad campaigns strategies daily to control spending in accordance with legal requirements • Analyzed relevant KPIs like CPM and CTR to realize client reports

• Participated in the development and monitoring of the implementation of the 3-year Group plan, in connection with all French and international business units and the Finance Department • Steered strategic operational projects to support the business units • Helped with the formalization and monitoring of the Group's investment policy (capex validation)

EDHEC Junior Etudes is the 4th French student consulting firm. Turnover : 240k€ – Members : 50 • Conducted market studies and redacted numerous commercial proposals • Audited the quality of deliverables realized by members of the Junior Advisory firm