Dylan Baron

Spareka is a pioneer in DIY repair 🔧 and the leader in remote repair services in France. As a member of the executive committee, I lead the e-commerce and marketing activities with a focus on sustainable and profitable growth 🌱 💰 My scope covers the entire e-commerce performance, from acquisition to customer experience, including offer and operations: 🎯 Acquisition & performance: Structuring and optimizing SEO/SEA channels, performance management, and continuous improvement of conversion rates. 🛒 Offer & distribution: Building a competitive offering (catalog, pricing, availability) and managing a hybrid model combining a retail dropshipping offer with our marketplace, open to third-party sellers. 🚀 Product development: Growth and structuring of remote repair services (B2C video support). ⭐ Operations & customer experience: Overseeing operations, customer service, and partners, with a focus on service quality and long-term customer satisfaction. 📣 Content, social & branding: Developing a high-value content ecosystem (tutorials, video, YouTube), activating social media, and strengthening the brand in a competitive market. I manage a cross-functional team and external experts, aligning business, technological, and operational challenges to build a sustainable competitive advantage.

I founded Premiers Moments (www.premiersmoments.com) with a clear conviction: young parents deserve products that are beautiful, safe, and thoughtfully designed — without compromising on quality or ethics. Starting from scratch, I built a DTC e-commerce brand in the baby space, bringing together all the core skills required to launch and grow a high-impact digital business. 🚀 From concept to a profitable e-commerce brand: • Brand creation: storytelling, branding, positioning, visual identity • Website development: WordPress / WooCommerce, UX optimization • Product development: European sourcing, quality control, logistics 📣 An omnichannel acquisition strategy: • 160,000+ organic followers across TikTok & Instagram • Multi-channel paid campaigns: Google Ads, Meta Ads, Amazon Ads, Mirakl Ads • Management of SEO, content strategy, CRM, and email marketing 🛒 Marketplace expansion across Europe: • Launched and managed listings on 10+ platforms: Amazon, La Redoute, Maisons du Monde, Conforama, But, XXXLutz, Home24, Vente-Unique, Kiabi... • A now-structuring channel representing over 50% of total revenue 📈 Company built with 100% non-dilutive financing 🎯 What drives me as an entrepreneur: Bringing ideas to life. Creating brands that are meaningful and coherent. Structuring strong offers, optimizing every step, and scaling projects with agility and discipline. I believe in rigorous execution, test & learn, and the power of a long-term vision. Today, I’m keen to put this experience to work on new e-commerce or retail projects — whether in launch, transformation, or growth phases.

Advisory, training and mentoring for 15 non-profits – Structured 12-month support program I supported 15 nonprofit organizations as part of a year-long structured program focused on strengthening their digital strategy, launching online communications, and building autonomy in digital tools and channels. 🎯 Strategic consulting & support: • Digital positioning, content strategy, influencer marketing, communication planning • Hands-on implementation: email marketing, social media, CRM tools, automations • Ongoing mentoring and individual support for communication teams and project leaders 🎓 Professional training: • Trainer in digital marketing, digital strategy, social media and brand identity • Design and delivery of group workshops and one-on-one coaching (Instagram, TikTok, email marketing, no-code tools, content creation) • Practical, hands-on methodology focused on upskilling and long-term independence 🚀 Key outcomes: • Website creation or redesign • Launch of first digital communication campaigns • Internal structuring of marketing and communication capabilities This mission combined strategic consulting, digital training and mentoring, with a strong focus on execution, adaptability, and empowering teams to take ownership of their digital presence.

- Independently manage Asset Allocation and Stock Selection for several funds (European Equities and Multi-Assets). - Review company reports and filings and analyzed financial statements to develop an understanding of company. - Build valuation models based on different methods: Discounted Cash Flows, Sum Of The Parts, Relative valuations and Dividend Discount Model - Create investment cases conducting to stock selection based on company reports, sell-side and in house analysis - Enhancing visibility of the company on specialized and non specialized French medias: Radio (France Info), Written Press (Les Echos, Investir, Challenges, Le Figaro), WebTV (Fortuneo), Web (boursorama.fr, lemonde.fr, boursier.com ...)

- Validated inventories - Cash management - Controlled broker’s trade confirmation on equities - Followed the settlement control of operations with brokers and depositaries - Made the front positions reconciliation with depositaries