Dylan Van Speybroeck
Marketing Project Manager
Salaire / Taux journalier
Barcelone, Espagne
Mobilité : Barcelone
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
Expérience de travail
PromoFarma by DocMorris
mai 2021 - Présent
5 ans 6 mois
Barcelone, Espagne
Marketing Project Manager
oct. 2022 - Présent
4 ans 1 mois
Barcelone, Espagne
• 360º marketing project management: create and drive the annual 360º digital campaings strategy for the Spanish, French and Portuguese markets ensuring brand consistency, coordinate it with the marketing and business teams • Brand content creation: create personalized and optimized content landings, manage and create content newsletters to all markets focused on recruitment, retention, and engagement, oversee communication channels to ensure brand consistency • Trade marketing: create and execute the retail marketing strategy to promote the marketplace brands, trends and products launches • Test and Learn approach: try and test new ways to growth, run AB tests • Team leading: organize brain-stormings and follow-ups with the team • Data analysis: prepare and deliver weekly reports analyzing KPIs and ROI to optimize campaigns’ performances, identify insights (top and flop, opportunities) and report them to the Head of CRM and CMO
Marketing Specialist
mai 2021 - oct. 2022
1 an 6 mois
Barcelone, Espagne
• Social media: manage calendar, create engaging contents across Facebook, Instagram and TikTok • Influence marketing: coordinate the social media influencers, create briefs • PR: ensure excellent press releases and clipping with the PR agency • Partnerships execution: negotiate and coordinate actions with affiliates • Market analysis: continuously identify marketing, skincare and cosmetics trends, customers needs, competitors’ products, prices and campaigns to ensure our competitive edge
Community Manager
Flash DesignFreelance
avr. 2021 - janv. 2022
10 mois
À distance
• Social media management: create content across LinkedIn, Facebook and Instagram • Design content: create and design content for social networks using Figma • Copywriting: writing short bio for all new employees
Junior Brand Manager
BYPHASSE
mai 2020 - mai 2021
1 an 1 mois
Barcelone, Espagne
• Social media: manage calendar, create engaging contents across Facebook, Instagram, Twitter and TikTok • Social paid: identify target, create and execute ads considering the budget • Data analysis: prepare and deliver weekly reports analysing paid and free social campaigns, identify insights and report them to the Brand Manager • Influence marketing: coordinate the social media influencers, create creative briefs and moodboards • Help, support and assist on shootings for campaigns • Market analysis: identify social media, skincare and cosmetics trends and our competitors • Website content: writing out short texts for the website
Digital Content Writer
VeryChic
oct. 2019 - mars 2020
6 mois
Mexico, District fédéral, Mexique
• Synthesizing hotel’s product cards and packages: introduction, global experience and destination’s advices • Writing articles for VeryChic’s blog : VoyagezChic, respecting the blog’s format (SEO’s tendency, 1000 words and including internal and external links) • Writing out short newsletters’ texts: following the day’s theme and newsletters’ format (50 words) • Proofreading and revision of already existing product’s card to ensure the veracity of the information communicated
Digital Marketing Assistant
Parfums DusitaFreelance
oct. 2018 - oct. 2019
1 an 1 mois
À distance
• Newsletters: migration to a new email marketing platform (MailChimp), creation of newsletters (content and templates), analysis of marketing campaigns • Brand Content Management: using the Adobe Suite • Creation of the brochure and the catalog of the brand • Orders and website management on the e-commerce platform (Wix) • Participation to the launch of the brand new website
Formation
INSA, Business, Marketing & Communication School
Master in Digital Marketing and Customer Experience, Digital Marketing
2019 - 2020
1 an 1 mois
OMNES Education
Bachelor, International Marketing
2017 - 2018
1 an 1 mois
Université Paris Nanterre
Licence, Psychology
2015 - 2017
2 ans 1 mois
Licences et certifications
Google Digital Active
Délivré le : mai 2018