Eden Henninot

- Transformed raw data into actionable insights to optimize performance monitoring and drive growth initiatives -Collaborated with cross-functional teams (marketing, finance, CRM) to build data models supporting customer acquisition, engagement, and retention strategies - Led deep-dive analyses on funnel performance, churn, and campaign ROI to identify high-impact opportunities and pain points -Built scalable reporting tools and delivered data storytelling to non-technical stakeholders, improving data-driven culture

Delivered the 2025 BNA (Annual Barometer on IT tools used by Ministry staff), including a comparative analysis with 2024 results. Oversaw the full migration and automation process on Dataiku and Tableau. Designed and produced reports for multiple Ministry departments.

Supported the Fédération CFA SAT in developing their value proposition and organizational redesign. Prepared and facilitated collaborative workshops, created all preparatory materials, and delivered strategic outputs including intermediate summaries and a comprehensive final report, helping teams define target audiences, marketing actions, and internal governance.

- Project management for partnerships and collaborations with various stakeholders, including product customization, events, educational content, etc. - Analysis and research for the development of new strategic partnerships. - Presence at various events, representing Ledger, e.g., NFC Lisbon 2024, TOKEN2029 Singapore, etc - Internal coordination with all necessary teams (retail, IT, events, legal, R&D, etc.).

Available on : Crèmedelacrème, Malt, Pylote Expertise in consulting and project management missions (1 to 6 months) for a diverse clientele. Versatile approach tailored to each client, covering: - Marketing strategies and presentation decks: Customized design through in-depth data analysis and construction of a compelling narrative and impactful visual presentation. - Market research: Quantitative and qualitative analyses to assess market opportunities and challenges. - Business development and growth strategy: Design and execution of strategies for business development. - Operational consulting: Detailed recommendations for optimizing operational performance. Location : St Barths & Caribbean Island , USA, Brazil, Indonésia, Europe

Project management and support for the development of businesses in various sectors (restaurant, tourism, luxury, real estate) in Saint-Barths and Sin Marteen (French Caribbean) on digital projects (web design, SEO...) and internal automations (back-office solutions).

Consulting mission for agile transformation and support within the IT department of Crédit Agricole - Insurance and BNP Wealth Management IT Team

Consulting missions for businesses across various sectors, focusing on marketing, organizational strategy, and communication. Duration ranges from 2 weeks to 3 months.

Contributing to marketing studies and overseeing the collection plan, organizing showrooms, briefing various service providers, creating sales tools, and efficiently managing prototypes and product photo shoots.

Reception and management of communication tender proposals, conducting strategic planning research, followed by the development and formatting of strategic recommendations. Project management and coordination of teams, leveraging diverse agency expertise.

Implementation of merchandising; Guiding customers through the purchase process; Maintaining product displays; Managing cash registers; Possessing in-depth customer knowledge and understanding purchasing behavior.