Edouard Bessiere

I help advertisers and agencies to create, implement and measure digital marketing and paid media strategies. Also audit (Process, Way of working, Performance analysis, ...)

⋅ Leading a multidisciplinary team of 14 collaborators (display, search, social media) ⋅ Ensuring operational excellence: from the brief to the delivery ⋅ Develop Digital activity and push for innovation ⋅ Manage relationships with Technology and media partners ⋅ Coordination of agency pitches ⋅ Major accounts: Renault, Nissan, Pepsico, Beiersdorf, Mc Donald's, Keytrade, Sony Pictures, Bacardi Martini, Activision

⋅ Heading up Digital across 10 Europeans markets. ⋅ Reporting and best practices sharing across network for better digital efficiency (through Search, social, affiliation & display, measurement & data collection, website, user experience). ⋅ Building inter-connected digital guidelines across markets, contributing to brand visibility, traffic generation, prospection for fresh audiences & conversion. ⋅ Partnership coordination : management of Global Deals with main platforms, elaboration of achievable but challenging targets, negociation of project ressources, animation of tripartite meetings ⋅ Delivering central campaigns and projects with innovative and key global partners ⋅ Coordination and deployment of structuring projects (DMP, Dashboards, Marketing Mix Modeling) ⋅ Client Training and education

Definition and implementation of the digital strategy Direct and Indirect management of expert teams (Display, Social, Search)

Integrated within the plurimedia team: role of "digitalisation" Clients: Citroen, Groupe Canal+, ING Direct, Blizzard, FNPCA

Elaboration of online media strategy for clients (Chanel, Monster, Mercedes, Marionnaud) Management of media-planners International coordination of campaign and reporting (Monster South Europe) Business development

Mediaplanning /Buying/negociation - Monitoring and analysis of campaigns Creative production follow-up