Edouard Brunet

Accompagner les retailers, agences et acteurs de l'adtech à transformer leurs actifs data et média en produits performants et en opérations fluides. APRÈS 15 ANS À CONCEVOIR DES SOLUTIONS PROGRAMMATIQUES ET RETAIL MEDIA chez les leaders du marché (Publicis, Havas, Unlimitail, Media.Figaro), j'aide aujourd'hui mes clients à lever les verrous stratégiques et opérationnels à travers quatre piliers : ➔ CONSULTING RETAIL MEDIA (ONSITE & OFFSITE) De la définition de la stratégie produit à la mise en place de l'audience management (Walled Gardens, Open Web, DOOH). J'accompagne les retailers dans la structuration d'offres data-driven créatrices de valeur pour les marques. ➔ EFFICIENCE OPÉRATIONNELLE & PRODUCT Audit et optimisation de vos workflows d'achat média. Choix et implémentation de votre stack tech (Google, TTD, SPO, Custom algo, etc) pour maximiser la productivité de vos équipes et vos marges opérationnelles. ➔ DATA STRATEGY & INNOVATION Maximiser la valeur de vos actifs data pour en faire de véritables leviers de performance : • Intégration 1st Party : Optimisation de l’injection de vos données propriétaires dans les plateformes d’achat (DSPs, walled garden). • Insights & Intelligence : Transformation des silos de données en insights actionnables et en stratégies d’activation concrètes. • Open Data Enrichment : Utilisation de données open-source pour enrichir la connaissance client et les capacités de ciblage. • Algorithmes sur-mesure : Développement et implémentation d’algorithmes de bidding personnalisés pour dépasser les standards du marché. ➔ FORMATION & ACCULTURATION Aider vos talents à "faire le pas de côté". Maîtrise des enjeux d'adressabilité, du paysage cookieless et de l'impact de l'IA, au-delà de la simple exécution technique. MON ADN : Une vision 360° (Agences / Régies / Retail) pour construire des solutions qui sont non seulement innovantes, mais surtout activables et rentables.

- Creation of Media.Figaro Exchange Marketplace : selection and implementation of SSP and adserver, ratecard definition - Creation and training of programmatic sales team - Development and management of indirect revenues: header bidding, mediation and international sales houses (Google AdX, Amazon, Facebook, MediaSquare, etc) - Strategy : working on digital strategy with the management team (Skyline, inhousing of out stream and skins, etc) - BI : creation of tools for revenue monitoring with the data analysts team. Technical specification and scoping, project management, testing and training - Data : Creation of data products for the sales team, development of insights and analysis for marketers, development of data partnerships with agencies and marketers, specification for data science team - Conducted the legal analysis for GDPR and Loi Sapin compliance - Active participation in industry working group : SRI, EDI Pub

Audience Square is a french premium programmatic marketplace founded by 10 of the biggest french media group (M6, Le Monde, Nouvel Obs, Les Echos, Le Point, RTL, Libération, Next, Prisma) - Daily monitoring and analysis of the different revenue streams : RTB demand, direct campaigns, fulfillment partners - Analysis of the RTB spends of major Trading desk (agencies and independent) - Recommandation to the media traders and the sales team to increase revenue - Benchmarking and market analysis for new revenue opportunities : new ad format, new features - Analysis and recommandation to the publishers for revenue growth - Training and support to publisher’s team (sales or traffic) on Appnexus and Audience Square Dashboard

- Managing display campaigns(CPC, CPM, specials ops, full-fillment partners). - Receiving and checking creatives assets, then coordinating and brieffing with the traffick manager for the campaign setup. - Analysing statistics and reports to optimize campaigns based on performance. - Managing relationships with publishers : feasibility and setup of special ops, blacklist management, financial reports and recommendations for revenue growth, pitches. - Team working with the other services: sales, marketing, finance - Interacting with publishers, advertisers, media buying agencies, creative agencies, and media saleshouses. - Revenue management of the private market place, created in partnership with Microsoft Advertising. - Managing relationships with independent and agency trading desk to develop the revenue generated through programmatic buying - 24/7 Real media is the 6th online saleshouse in France. 23,8 M UV, Mediametrie NetRatings May 2012. - Publishers portfolio : Spilgames (jeux.fr, jeu.fr, …), PPR (Fnac, Redoute), Kelkoo, Larousse, ParuVendu, Doodle, BrandAlley, Toys'R'Us,...

In charge of the "interactive" department and website development. - Analysis and definition of client needs : functional and technical specifications. - Project management : team management, checking of compliance with the specifications, client follow-up, user acceptance testing and delivery. - Reporting to the management.

- Writing and sending of weekly newsletters. - Community management : updates of websites and Facebook pages. - Management of SEM and Facebook campaigns - Organisation and promotion of events : "Cercle du Bristol", "Work In France" job fair