Edouard Choudin

Leading the design efforts for the Decathlon Travel's website as well as business application aimed at our internal team and travel partners, focusing on optimizing user experience, navigation, and interaction patterns. - Conduct user research, usability testing, and data analysis to inform design decisions and improve the website's and our business applications effectiveness - Collaborate closely with product managers, developers and marketers to ensure alignment with business goals and user needs - Create wireframes, prototypes, and high-fidelity designs on Figma for existing and new features - Iterate on designs based on user feedback, analytics and trends to continuously enhance the website experience - Stay abreast of industry trends, emerging technologies and competitive landscape to inform design decisions and drive differentiation - Champion user-centric design principles and best practices within the organization, fostering a culture of excellence in user experience

Helped easing the learning curve while making UI interactions feel intuitive and informative. Defining & applying the UX vision on new or reworked UIs. - Creation of mockups, wireframes & prototypes of new interfaces, evaluate and improve existing ones - UI implementation - Managing a UX backlog in regards to improvements (data & feedback collection, flow & UI redesign) - Cross-discipline coordination (game design, code, UI art) to make changes to both UI & gameplay mechanics if needed - Collection of valuable insights on players' behaviours through collaboration with analytics & user research - Coordination of external studios work related to UX/UI - Share input and ideas around sound effects for interfaces

Led the revamp of Supair's digital ecosystem, including the development of a B2B website and the redesign of the B2C corporate website to enhance brand visibility by promoting products, missions and values. Digital Strategy & Execution : - B2B Website Development & Management : Defined requirements, coordinated with stakeholders and oversaw implementation to streamline professional customer experience. - B2C Website Redesign : Led UX/UI improvements, content structuring and optimisation to strengthen brand identity and online engagement. - Webmastering & Maintenance : Regular updates, content management and oversaw technical optimizations. Digital Communication Campaigns: - Strategy and execution of digital campaigns, email marketing and social media content planning to drive traffic and engagement. - Community Management: Managed and grew the brand’s presence on Facebook & Instagram, ensuring alignment with marketing objectives. Project Management & Processes optimization: - Managed and monitored budgets, performance tracking and reporting to the CFO. - Implemented best practices and standardized marketing & communication processes. - Drafted key marketing documents, including product sheets and brand identity guidelines.

- Complete redesign of the franchisees operating manual (support material) - POS displays/marketing materials elaboration and follow-through - Change management following a new CMS implementation - Operational recommendations regarding the launch of the new range of products