Edouard Danesse

• Needs analysis, budget estimation, prototype, design and draft of technical/fonctional specifications. • Roadmap, product backlog, development operations, management of digital and technical teams. • Production monitoring (SOW), testing process, production run, user stories. • KPI analytics GA4 / Matomo. • R&D (3D Print, Raspberry Pi, Game design, Generative AI, 8th Wall...). Projects : Websites / Landing page / e-commerce / SaaS / Web apps & bots / Mobile apps / CMS / Web-AR / IA générative. Technologies : NextJS / NodeJS / Drupal / Laravel / Strapi / Prestashop / MySQL Gitlab CI/CD Jira / GitHub... Clients : Back Market / BPCE / Buffalo Grill (Napaqaro) / Carrefour / DS / Haribo / Hollywood / Renault / Lidl / Marcel / Médecins du Monde / Nerf / Nestlé Waters / Oasis / Orange / Publicis / Spotify / TotalEnergies / Transavia / Vivatech...

• Managed global communication for 7 engineering and web design schools, increasing student enrollment by 20% and generating +6M turnover. • Developed and implemented various communication strategies including leaflets, press and TV ads, websites and emailing, and events management (graduation, exhibition, forums, and Hackathon). • Coordinated opening communication for new programs like Coding Academy and IONIS 361 incubator, leading to successful launches (30 startups, 2M fundraising). • Purchase Director of goodies (200K leads). IONIS Education Group owns 22 schools spread worldwide in all economic sectors with over 20,000 students.

• Managed a team of 10 salesmen and 5 music teachers, driving a +10% increase in sales in 2012 and +5% in 2013. • Oversaw operational management, marketing operations, merchandising, negotiation, and B2B/B2C sales to achieve financial objectives. • Led purchase and supply chain management in collaboration with product managers to ensure store success. The Milonga Stores' core business is to promote and develop the practice of music through the sale of musical instruments, and its integrated music school in every store. Leaders in France in terms of selling music instrument and the first private music school, Milonga realizes a turnover of 32.5 million euros spread over 16 stores (2 to 4 million euros in sales by stores ).

• Community Management et updates on Columbia Records' artists' official websites (CMS) with news and promotions. • Web banners, affiliate links, competitions, Adwords (optimization, ROI, CPC). Press releases and newsletters. • Collaborated on digital marketing plans, including Yannick Noah's concert in "Stade de France", and oversaw budget management for web promotions and contests.

• Conducted market studies to identify demand trends and adjust pricing strategies accordingly. • Acted as a liaison between major stakeholders and Music-Story to ensure artist satisfaction and successful promotions. Music-Story.com owns and maintains a metadata database of all music used by various players in the music industry, such as biographies, photos, albums, chronic news, upcoming album releases, upcoming concerts, and similar artists

Advising clients on mobile phone and plan choices • Developed strong communication and problem-solving skills • Managed after-sales service logistics efficiently • Led a team of interns to success

Live Nation is a Live concert organizer. • Managed event promotion for concerts at Cox arena and House of Blues, featuring top artists like Lady Gaga and Black Eyed Peas. • Utilized Radio, Billboard, Newspaper, and Magazine for effective marketing communication. • Budget management through invoice tracking for marketing promotions.

Audibilis is a small company creating sound identity. • Public relation: Prospecting in B2B, Building/maintaining media lists • Marketing: Assist in the development of marketing strategies, assist in the creation of sound identity for company, preparing marketing reports • Visual aspect of the company, creation of booklet, assist with monthly email newsletters, blog, and social networks.