Edouard de Joussineau

L'agence Starfox Analytics - Experts Data Marketing & Web Analytics, est le partenaire "Data" de vos équipes marketing et digitales. 🚀 Déjà plus de 150 partenaires accompagnés sur 300+ missions depuis 2021 🤓 +5 postes ouverts en 2024 Tracking & Web Analytics • Data Marketing • BI & Data Visualisation • Analytics Engineering • Data Governance • Data Science &AI. ✅ Audits & conseils sur le Morden Data Stack ✅ Implémentations Web & Mobile App Analytics ✅ Dataviz, analyses et dashboards Références client : Stellantis / PSA / Crédit Agricole / Le Figaro / Michelin / ONEY / Campings etc.

Numéad est une plateforme digitale qui permet aux opérateurs frigoristes d'automatiser leurs fiches d’interventions, annexes, bordereaux de suivi des déchets et déclaration annuelle de mouvement de fluides, simplement depuis un smartphone sur le terrain.

Universal Analytics, Google Tag Manager migration and Data Layer implementation (1.5 billion page views per day). Working closely with product owners and the design team to lead research and insights.

Managing Experimentation (A/B testing) for Time inc. websites. Including User Research Plans, Testing Roadmaps, Experiment Design and Tagging implementation.

HomeServe provides home emergency insurance cover and domestic repairs in Europe and North America. Homeserve websites range across 10 domains and millions of visitors per year. Covering web analytics and optimisation reporting to the Director of Analytics and Insights, as well as Chief Digital Officer. • Central Conversion Optimisation Program (A/B testing) • Web analytics implementation across the group • Business Intelligence Reporting • Digital and Technology Strategy

The Foundry is a VFX and 3D modelling software development company. The business runs 11 technical products, plugins and training materials across 7 different industries worldwide. My role at The Foundry was to lead Conversion Rate Optimisation, and imprive the User Experience across the Digital Acquisition Channels. • Web Analytics • Marketing Automation • Conversion Optimisation

Increase desired outcomes from existing traffic. • Identify, monitor and analyse KPIs • Reporting dashboards for various stakeholders • Market, Competition and Audience Analysis • Value Proposition Design • Tag Management (Google Tag Manager) • Content Management using Magento (CMS) ► Achievements: +360% in E-commerce Conversion Rate under 3 month

The House of Kaizen Conversion Rate Optimization team develops pioneering programs to optimize online businesses and websites. The CRO team increase website's revenues by applying scientific methodologies and experiments. In charge of the Research Process for 5 Conversion Consultants and 10 clients in a challenging environment with tight deadlines. • Market Research and Competition Analysis • Web Analytics (Google Analytics, Qualaroo, EyeQuant, SessionCam, Clicktale, VWO) • Analysing User Behaviour, Mindset and Needs • Managing and improving research development processes • Designing a Website Pilot • Designing, Monitoring and Reporting A/B test • Research on Cognitive Principles and Online Persuasion • Interns Recruitment - running about 150 interviews