Edouard Guimas

For the Canadian office of France’s national tourism development agency Atout France: • Promotion of French tourism destinations: regions, seaside, mountains, overseas territories, cultural sites, and major events (Rugby World Cup 2023, Olympic Games 2024, Winter Olympics 2030). • Implementation of multi-channel campaigns (social media, digital, press, events). • Organization and facilitation of B2B webinars. • Involvement in the migration of the CRM system from Hubspot to Zoho • Management of editorial and advertising content. • Management and animation of the France.fr/ca website and Facebook pages. • Management of Destinationfrance.ca website. • Organization of promotional contests (partner outreach, production, compliance, promotion, customer relations). • Event project management: trade shows, press conferences, and familiarization trips (sourcing, ticketing, promotion, logistics, execution, reporting).

Sector: Tourism Field activities: CRM / Email Marketing / Event Management and animation of the Val Thorens loyalty program (38 000 members) : • Creation of emailing campaigns EN, FR (Mailchimp) • Set up interactive kiosks to collect customer data on site. • Organization of multi-channel marketing contests (Typeform, QuickTape, MonkeySurvey) • GDPR management • CRM database administration • Partnership and customers relationship development • Creation of customer experiences (2 000 experiences realized each year) • Budget management • Content creation (writing blog articles, testimonials, photo/video shoots) • Event communication (flyer, POS, gifts box, goodies) • Welcome mission in our "Club House" office.

Sectors: Retail, Sport, Fashion Field activities: CRM / Email Marketing / E-commerce • Create international emailing campaigns for the Rossignol group's brands: Calendar management, email briefing, database segmentation, technical implementation, A/B testing, sending operation. • Animate the loyalty program: partners relationship management, customer database enrichment, program development. • Collect leads: local and international web contest management. • Monitor CRM's KIPs. Rossignol group's brands: Rossignol, Rossignol Apparel, Dynastar, Lange, Look, RaidLight, Vertical, Time Sport

For the year 2019, the European Union has awarded the Metropole de Lyon the title of European Smart Tourism Capital, alongside the city of Helsinki! Implementation of the 2018/2019 Smart Tourism action plan: • Monitoring the Smart Tourism program in collaboration with institutional partners, • Management and execution of communication campaigns, • Organization of meetings with various institutional or private professionals interested in the subject. • Reporting.

Sector: Tourism Field activities: CRM / Email Marketing / Event Responsibilities: • Create email campaigns aligned with the resort event calendar. • Update and upgrade the email marketing automation. • Launch of Val Thorens's loyalty program (free subscription which offers advantages and experiences). Results : more than 25 000 club members in less than 2 winter seasons. • Run relationship with partners and customers. • Handle customer database in the business intelligence with different software (MailChimp, Salesforce, Hubdata, Quicktape, Rgui, Excel). • Organize monthly on-site event for club members. • Write blog articles - content marketing. • Run loyalty card's stock and delivery. • Welcome VIP customers and international journalists. • Deal with providers.

During four seasons (summer 2014 to summer 2017) : 15 weeks of experience. • Operational decision aid making (team organizer, daily life). • Security manager of the bathes and de l’encadrement terrain : briefing sécurité, encadrer et surveiller les stagiaires. • Follow-up of the customer's files. • In charge of the infirmary.

Sector : BtoB Events Field activities : organisation of business seminar's play activity • Creation of new team-building's product and optimization of those ones already created. • Search engine optimization of different web site - SEO • Service's organisation

Lyon Urban Trail 2015 - 8000 runners • Management of a project team (4 persons) in order to introduce volunteer recruitment strategy, afterward to handle with those ones during the event. • Divide up 120 volunteers on 60 appointments for 3 days. Some kind of post : registration form, goodies distribution, cloakroom, flow management.

• Monitor swimmers, • Provide first aid, • Clean up the swimming area, • Close arena.

In charge to handel volunteer in oder to organize the World Semi-Final of Skate-Cross.