Edouard Mascle
Senior Operations Director | Retail & Marketing
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Operations Director with 15+ years leading international teams and multi-million dollar budgets in retail technology and marketing automation. Delivered significant cost reductions while scaling operations across Europe and Asia for market-leading companies. Expert in operational transformation, vendor management, and cross-functional leadership.
Expérience de travail
Executive Director, Operations - Europe | Executive Leadership Team member
Catalina USA
oct. 2018 - mars 2024
5 ans 6 mois
Paris Area, France
Catalina is the leader of personalized media activation for CPG and retailers (in-store, mobile, web), thanks to its deep shopper insights. Role: -> Member of Catalina Europe Executive Committee for 5+ years. -> Head of Operations for Catalina activities in Europe. Scope: execution of targeted and ROI-driven omni-channel marketing campaigns, for top European CPGs and Retailers ; and maintenance & expansion of a 9k+ retail stores network across Europe. -> Managed a team of 40-60 individuals. Stakes: - Increase client satisfaction while optimizing execution costs. - Integrate digital campaigns execution. Missions: - In charge of Client delivery: campaign execution (in-store, web, mobile), onboarding new retail clients (hardware / software wise, as well as campaign and process related). - In charge of Vendor management and strategy, to serve the Retail business : RFP, partnerships, performance reviews. - Handle Operations department multi-million dollar annual budget, strategic planning and implementation. Key achievements: - Drove significant impact on operating costs. - Increased execution quality and client satisfaction (instore/digital campaign volumes growth). - Strengthened long term partnerships with strategic vendors. - Created a solidified framework for campaign execution for Operations and Sales teams. - Project managed the implementation of a campaign order / self-serve platform for retailers, and the implementation of Catalina's internal new real time campaign execution and monitoring platform.
Catalina Marketing
nov. 2011 - oct. 2018
7 ans
Tokyo, Japon
Director, Global Operations - Japan | Member of Leadership Team
oct. 2014 - oct. 2018
4 ans 1 mois
Tokyo, Japon
Roles: -> Member of local Leadership team for 3+ years. -> Headed Operations department for Catalina activities in Japan. -> Managed a team of 30-40 individuals. Stakes: - Upgrade and transform operational processes in order to support double-digit business growth - Optimize operational cost structure Missions: - Run Catalina Japan operational back-office in the context of expanding a ~10k retail store network - Responsible for strategic transformation initiatives (expansion of omni-channel capabilities, new global internal tools deployments, process improvements, talent management) in conjunction with Catalina Corp. (USA) and local teams. Key achievements: - Supported the launch of Catalina C-Wallet app and website on the Japanese market. - Reduced costs through vendor contracts review and other cost efficiencies initiatives. - De-risked back-office data management processes (several millions store transactions per day) by leading the implementation of global tools and standard operational procedures. - Brought Japan Ops team closer to world HQ and European colleagues through various initiatives and core changes.
Director, Business Operations - Europe
nov. 2011 - oct. 2014
3 ans
Paris Area, France
Roles: -> Director for Europe Business Operations -> Managed a team of 40 individuals onshore and offshore. Stakes: - Create the Business Operations team and implement proper delivery processes - Organize, track and optimize day-to-day run Missions: - Carry out the European launch & implementation of Business Process Outsourcing (BPO) in non-voice Operations and Analytics domains, with a partner company in India. - Manage international projects in Europe and with Catalina Corp. (USA). Key achievements: - Created of EU Business Ops function, resulting in standardization, simplification and automation of processes and workflows. - Led BPO implementation for each EU office, handled strategic governance, contract and day-to-day matters. - Refocused onshore activities to higher value tasks as a consequence of BPO time-saving. **Guest speaker at MicroStrategy World Conference – July 2012 (Amsterdam, Netherlands) on the theme of “Big data & Retail”.
Project Manager - Europe
Catalina USA
mars 2007 - oct. 2011
4 ans 8 mois
Paris Area, France
Role: -> International Project Manager within the IT Europe dept. Missions: - Run the Project Management Office (PMO) for Catalina Europe: definition and implementation of internal project management methodologies (waterfall, then agile), project documentation, project management governance (prioritization and planning). - Lead various home-grown tools projects to support Catalina’s business (both for retail clients, and internal Sales and Analytics teams). Key achievements: - Project managed the implementation of Business Intelligence (BI) dashboards for Europe top retailers. - Created and managed Europe Data Management team (3 individuals) to monitor Europe top 15 retailers' data quality. - Lead the migration from internal legacy tools to new Corp. tools, covering the entire campaign management lifecycle.
Trading Assistant
Louis Dreyfus Commodities
mars 2006 - oct. 2006
8 mois
Paris Area, France
• Creation of Business Intelligence tools for cereal and vegetable oils traders. • Carried out a global market analysis on biofuels for LD Commodities growth perspectives.
Marketing Assistant
Manning Publications Co.
janv. 2003 - déc. 2003
1 an
Greenwich, Connecticut, États-Unis
• Launched advertising campaign on the web, managed budget & handled web sales related to this campaign • Prepared marketing campaigns in the American market for newly published books & e-books
Marketing Assistant
The Economist Newspaper Ltd
janv. 2002 - déc. 2002
1 an
Paris Area, France
• Booked advertising spaces in the magazine • Answered inquiries from customers & agencies • Managed and updated customer & agency databases
Formation
ESSCA
Master de Gestion ESSCA
2001 - 2006
6 ans
Université d'Angers
Master 2 - Ingénierie et Management des Projets et Processus
2005 - 2005
1 an
Concordia University
2004 - 2005
2 ans