Edouard Ormancey

Remplacement en part time du Head of Marketing : • Management des équipes internes et prestataires • Stratégie Inbound • Gestion daily du paid Objectif d'augmentation des RDVs générés sous 2 mois.

Mise en place d'une stratégie Go To Market 360° pour 2024

Growth meets Content. Le collectif PROZ met l'expérience et l'exigence au centre de son offre de service. Né de la rencontre entre journalistes chevronnés et experts growth marketing confirmés, le collectif aborde la stratégie de contenu à 360°. PROZ réunit exclusivement des professionnels aguerris, sélectionnés sur deux critères exclusifs : la qualité de leurs références et la véracité de leurs résultats. Notre ambition : mettre en commun la richesse de nos parcours respectifs pour apporter la meilleure réponse possible à vos objectifs marketing. Stratégie de contenu, copywriting, Inbound & Growth Marketing sont au coeur de notre offre de service.

Scalezia helps over 20,000 B2B companies go from 🌱 to 🌳, and then from 🌳 to 🌳🌳🌳🌳 through its online courses, bootcamps and advisories. As part of this, I have the pleasure of coaching Scalezia's clients on their brand positioning, Inbound and Content marketing strategies. More info on 👉 https://www.scalezia.co/Scalezia helps over 20,000 B2B companies go from 🌱 to 🌳, and then from 🌳 to 🌳🌳🌳🌳 through its online courses, bootcamps and advisories. As part of this, I have the pleasure of coaching Scalezia's clients on their brand positioning, Inbound and Content marketing strategies. Skills: Go-To-Market · CRO · Content Strategy · Paid Ads · Social Media & Copywriting · Outbound

Accelerating growth of our B2B clients accross the AARRR funnel on a CMO-as-a-Service mode

A scalé le Paid de 0% à 35% du total des canaux d'acquisition sur la partie mobile en 3 mois. Gestion des canaux paid pour le B2C et le B2B sur : - Google Ads (AppInstalls / PerformanceMax campaigns) - Meta Ads Set up du tracking web et mobile. Résultats : • +50% en volumes d'acquisition sous 1 mois de lancement en B2B • Le client comprend ses sources d'acquisition (organique vs. Meta vS. Google) et peut dédupliquer les sources d'acquisition avec confiance = les optimisations de ses efforts deviennent possibles à long terme

Gestion de l'équipe marketing (4 personnes) en remplacement de la head of growth. Sujets : • Paid : Linkedin Ads, Google Ads • Content • Outbound • PR

Focus in Linkedin Ads as a main lead gen channel / coaching growth team Used a funnel-like approach. Results: - 300+ leads over 6 weeks focus - 60% drop in CPL - Stabilized CPL 5€ for a qualified lead

CMO-as-a-service

Create a sustainable, high performing outbound approach through regular coaching sessions

CMO-as-a-Service Ongoing support of marketing & SDR teams about SEA, social media ads, cold emailing, lead processes (Hubspot & SFDC) & all things Marketing <> Sales alignment

B2B Saas for construction sector (YC S16) Kicked off growth practice in a product led growth mindset. Filled in sales pipe with demos X4 within 3 months 📈 - Set up initial growth priorities with CEO - Kicked off user activation paths (in & off product): Product Tours, Emails, Chatbots - Launched acquisition channels & optimized them - Sales automation: Lead capture / lead assignation / lead processes

B2B Growth consulting | focus on the automation stack of major B2B orgs ⚡ - Setting up Hubspot Marketing connections with Salesforce CRM - Setting up nurturing automation scenarii Set up highly customized training sessions on Hubspot | 20% mindset, 80% practice 👊

Helping boost online revenues for the Transaction BL. I help prioritize and improve approaches for a better lead generation - somewhere between strategy and tactics inc. acquisition / mkg automation / lead processes / content. Built an exhaustive audit of digital acquisition strategy.

Growth Consulting - Boosting GMV revenue on the B2B & B2C segments. KPI : up to 15% of monthly revenue driven by my campaigns 📈 - Setting up massive campaigns on reactivation / repeat business based on user acquisition & retention patterns - Testing out & automating: set up CRM campaigns, built a new lead acquisition funnel with automated sales cold email sequences, etc.

Sencrop offers connected weather stations for agriculture. Raised $10M in 2019). I reviewed and set up new CRM & Marketing automation processes to scale marketing & sales operations - and boost their daily productivity ⚡️ - Prospect & Customer segmentation review - Define & set up best practices for forms, campaigns set up and channels tracking - Finalize Marketing funnel set up - Build the framework to roll out a referral program Stack used - Hubspot CRM & Marketing Automation

Built the B2B Growth machine from scratch. From 0 to 800+ leads quarterly in 15 months feat. 30% MQL to SQL rate 🔥 Feeding a sales team inc. 2 inbound sales. - Built the funnel from evangelization to conversion / Growth campaigns > marketing automation > CRM impacts - Set up the marketing tech stack funnel and connections (Hubspot ↔️ Salesforce)⚡️automated lead captures / lead scoring & nurturing / lead assignation - Set up B2B content strategy / launched B2B content production - Set up all paid growth campaigns (Google Ads, Linkedin Ads, Facebook Ads) & associated mediums (posts, emails, LPs, B2B website pages copywriting & B2B Blog creation) - Support impacts in CRM though Salesforce admin - Built 'smarketing' reports and key perf metrics follow-up - Defined & interviewed B2B personas - Built Sales material : brochures, sales decks, etc. - Kept on testing and automating marketing stuff - Kept on aligning with sales team on a weekly basis on key metrics Mkg stack : Hubspot Marketing, Salesforce, Zapier, Wordpress

- Retailers network developement & direct marketing campaigns management - Follow-up creation of new patrnerships & NBA branded products