Edouard Perrin

Worked with mid-market companies and SMEs to build AI agents that streamline operational and mission-critical workflows, delivering measurable time savings and automating key business processes. • Built AI agents for mid-market companies and SMEs that automate operational and mission-critical workflows, delivering tangible business impact: • CRM Automation: AI agents automatically log client calls and interactions, reducing manual data entry by 50–70% per salesperson, freeing time for revenue-generating activities. • Customer Support: AI chat agents handle routine website inquiries, cutting first-response time by 60% and allowing support teams to focus on complex issues. • Marketing Optimization: AI audits SEA campaigns and generates ad variations autonomously, enabling teams to identify the best CPC/ CPM quickly, resulting in 20–30% faster campaign optimization, lowering costs and reducing manual workload. • Designed human-AI collaborative user journeys and ran discovery workshops, task mapping, and business-focused use case definition to ensure adoption within target teams. • Cross-functional teamwork with Product Managers, Data Scientists, and Engineers to align technical constraints, scalability, and go-to-market strategy, including pilot phases, monitoring, adoption KPIs, and feedback loops. • Delivered mission-critical applications with product guidelines (use cases, safety, error handling) and training materials, alongside phased rollout and A/ B test plans, helping employees integrate generative AI into their workflows and achieve measurable efficiency gains.

U-Trade is on a mission to revolutionize how independents & SMEs get paid. • Gained comprehensive expertise in Order-to-Cash processes and Trade Credit Insurance operations • Conducted product feedback sessions with C-suite professionals / entrepreneurs / CEOs to identify pain points, validate features, and refine the platform's value proposition. • Defined and prioritized product roadmaps by leveraging user feedback, competitor benchmarking, and market analysis to align with business objectives. • Oversaw machine learning (ML) and intelligent automation (IA) research initiatives, defining requirements and guiding the development of key solutions for fraud detection and Know Your Customer (KYC) processes, ensuring alignment with industry standards and banking compliance requirements. • Held meetings and pitches with major global insurers and reinsurers to present U-Trade’s insurance offering, successfully securing partnerships with 4 leading reinsurers for TCI offer • Successfully pitched and raised €1M pre-seed from private business angels in the insurance and securities industries to accelerate platform development and growth • Led integration of compliance-focused solutions, improving payment workflows and mitigating operational risks for SMEs • Launched a scalable, responsive platform that enhanced payment workflows, improved SME user satisfaction, and met core business KPIs, onboarding 50+ companies in the 2M€ to 20M€ ARR

2Empower (formerly Up2School) is a media group targeting students from prep schools and the French Grandes Ecoles (top-ranking higher education establishments). Our areas of focus include online media publishing (Major-Prépa, Business Cool, Major-Bac), student matching (Up2School), online finance services (Bearny), print publishing (Le Major), video and digital strategy consulting. Every year, millions of students use our platforms where they invariably find quality content and innovative formats. As CPO, I work alongside the executive team on key growth initiatives including bringing our product strategies to life : - Bearny - www.bearny.com - highly competitive and full digitized credit loans for Students - Up2School App - iOS & Android - free learning App for High Schoolers and College Students - Up2School Website - www.up2school.com - matching students with the best Schools & Colleges - BC100 - www.business-cool.com/bc100 - event Awards platform celebrating high achieving students Responsibilities • Oversaw key KPIs for all our platforms with an eye for growth & customer acquisition • Collaborated with a key banking partner to define optimal user journeys for student loan applications, leveraging KYC processes to ensure secure identity verification, integrating seamlessly with the partner’s API, and shaping a compliant, efficient workflow that aligned with industry regulations and standards • Implemented Data-driven decision making, agile methodology & product culture in media-oriented environment • Led conception, design & worked closely with engineering to launch 4 products over 8 months

Helloteam is an innovative solution built to help companies welcome their talent the right way. What if you could start the onboarding process before the first day? Get your new hires up-to-date on company culture, process and tools even before they have set foot inside the company. With our mobile app, new hires can browse through company information, prepare for their first day and give feedback & ideas to make onboarding even better for future recruits. As a Director of Product, I work at the forefront of data and design. My job is to pioneer compelling ways to help users explore, question, collaborate and receive insights about their onboarding process across any device anytime anywhere. I lead product design and engineering to define Helloteam's roadmap, prototype product features, gain user feedback and rapidly iterate to build a highly functional, intuitive and visually beautiful product that’s ultimately used by thousands of employees. My days are spent defining problems through market research and user ethnographies, ideating a wide variety of solutions, crafting a vision, mocking up rapid prototypes, validating design assumptions through feedback and working on development to ship the product. Responsibilities - Responsible for all design & engineering effort - Work end-to-end to ship great product (sysadmin, ux/ui design, backend & frontend coding) - Develop strong working relationships with clients - Create and execute company strategy along with my cofounder

Exit 9 is a digital marketing agency dedicated to helping our clients better position themselves or their products and achieve their goals. We create best of class strategy and craft beautiful and engaging content, both visually and conceptually. As a Creative Director, I'm responsible for turning our clients​ brief into a clear strategic roadmap for digital actions. To achieve this, I leverage my expertise in both the digital marketing arena and in the field of design. I lead all our UI, UX, product development and marketing effort with designers, developers, copywriters and strategists to make sure that we reach our target audience in a timely fashion and create memorable ideas, platforms and outreach campaigns that capture the essence of our clients brands. Our clients are startups and large businesses in the consumer space, healthcare, education, entertainment and entreprise.

Growing Pie helped student and graduates the world over to find the best internships and entry-level jobs abroad. Big and small companies looking to welcome foreign talent to their teams used Growing Pie. Our roaster of companies included Orange, Coface, EY, Michelin and many more. Accomplishments Executive Performance: Leadership team member, working with my cofounders to devise and execute strategy; played key roles in successful user growth Experience: Proven, consistent track record in user experience, design, technology, usability, product strategy & management, project management, marketing, engineering, services, thought leadership, client relationships, agile processes and high quality delivery Design & Innovation : Launched products from prototyping, user stories, user flows, ergonomics, features, use case to production ready code (HTML, SASS, JS, PHP)

I joined the D.C team and began work within the digital departement on monitoring great consumer brands such as Walmart and Sam's Club. As a consultant, I wrote consumer reports monitoring and analyzing online sentiment on Twitter, Facebook and consumer blogs. Part of my daily mission involved providing recommendations on how to better adress consumer issues and establishing a high level of trust between consumers and brands.

I first joined Edelman and the Paris team to work on the digital side of consumer PR. As part of the then very small digital team (there were only 3 of us back then), we put in place most of the process handling PR reports and sentiment analysis for clients such as Samsung, Microsoft and Dove. We supervised and conducted the development of an automated tool called Conversation Tracker used to help keep track of the discussion online. While working on promoting Samsung's foray into photography, I took charge of the community platform MyPhotos where professional photographers were sharing tips, ideas and best practices; I then focused full-time on one of the best brands out there : Microsoft Xbox ! My job was to nurture and develop the relationship with bloggers, providing them with info, coverage and getting the community of passionate bloggers and fans to access and exchange around the Xbox brand. One of my favorite achievements is conducting a comprehensive audit of the community : I created an algorithm and a new process to quantify and qualify each and every blog/website that took part in the Xbox community. The new metrics avoided the hackneyed "number of visitors per month" metric which meant that a lot of great publications with a small but highly engaged audience were frequently overlooked.

In 2006, I joined a French communications agency, named Creathema, as an Intern Project Manager where I was initially tasked with developing an Intranet for the company. Gradually, I took on more responsibilities and started leading the Carrefour account (also including Shopi, the CVS equivalent in France) and helping when needed on the BHV account (BHV also called the Bazar de l'Hotel de Ville is a historic French store, a traditional "Grand Magasin" popularized at the turn of the 20th century.) I oversaw the creation of print and web projects from the initial client brief to their final delivery. My duties involved keeping in with budget and time constraints all the while delivering the best and most creative solutions for emailing campaigns, posters, tracts and digital campaigns. My biggest success was no doubt overseeing the creation of a special Carrefour website celebrating their 1000th Chinese store. We worked under a very short timing to deliver an official website presenting copious amounts of information just in time for the official anniversary celebration. The client was ecstatic and so were we !