Eduardo Macedo

Hands-on across creative direction, concept development, integrated campaigns, and brand design. Worked closely with multidisciplinary teams to build ideas from strategy to execution, delivering distinctive creative work for global and local brands. Selected freelance clients include Uncommon, GUT, OX and a range of independent brands. CORE SKILLS • Creative Direction • Brand storytelling through concepts, art direction and visual identity • Visual systems for global brands across multiple markets • Multi-channel execution across digital, OOH, motion, film and activations

I was invited to collaborate with a team of highly talented individuals to solve a client's problem within an innovative framework. In just five days, we defined a strategy, ideated, designed, and prototyped a solution. It was a life-changing professional experience for me.

• Led creative concept and art direction for Uber Eats Spain's "Get almost, almost anything" campaign starring Antonio Banderas. An instant cultural hit, sparking organic buzz across Spanish media and social with its Goya/Gyoza Madrid metro takeover and easter eggs to Goya's most iconic paintings. • Art direction on Uber campaigns across Europe, with focus on the Spanish market, including partnership campaigns with FC Barcelona (Uber Mobility) and La Liga (Uber Eats).

• Senior art direction across The Coca-Cola Company portfolio in Europe (Coca-Cola, Diet Coke and others). • Ensured strategic and creative consistency across multiple brands and markets. • Mentored junior creatives and produced integrated campaigns across brand, digital, and social channels.

• Co-led Oreo x Xbox "Cheat Cookies", generating 6.7B impressions and +8.6% sales lift across Europe. Awarded 7 Cannes Lions (4 Gold) and named Mondelēz's most awarded campaign of the year. • Directed creative execution for integrated Mondelēz campaigns (Oreo, 7Days, LU) across 22 European markets, partnering with strategy and technology teams.

• Led a team of five creatives owning strategy and execution for Next, Bradesco's digital banking arm. • Launched nextJoy, Brazil's first kids' digital banking platform, built in partnership with Disney, Pixar, Marvel, and Star Wars. Launch film reached 73M+ views on YouTube. • Built and led a Samsung-dedicated team of three creatives in partnership with R/GA New York, delivering innovation projects across Latin America.

• Creative concept and art direction for "Endless Stories," AlmapBBDO's short film for Getty Images. Entered MoMA's permanent collection (2019), awarded 5 Cannes Lions (including Gold in Film), and contributed to AlmapBBDO's Cannes Lions Agency of the Decade win (2020). • Crafted creative solutions across storytelling, innovation and digital experiences for Volkswagen, Havaianas, Getty Images and HP. • Selected to contribute to international BBDO network pitches, including a winning pitch for Jack Daniel's (BBDO Chicago).

Leading a small group of creatives (4) to come up with creative solutions for brands like Mitsubishi, Andorinha, and Lenovo.

I had a great opportunity to work with inspiring people to master my design skills in delivering outstanding visual work. Overseeing the full production process inside the agency and with third-party companies.

Creating digital campaigns and brand content for clients such as Stella Artois, LG, Clinique, Dufry, and local Startups.

I was responsible for developing creative digital campaigns for brands such as Adidas, Visa LatAm, and Natura.

Great experience on leading and developing digital design, graphic design and experimental art projects; Dealing with clients, budget, deadlines, and all sorts of operational work.

I served as a junior Visual Design creating digital products for clients such as Banco do Brasil and Brasil Telecom.