EHELEN OB

Senior Business Development Specialist | B2B Demand Gen

Salary / Daily rate

Montpellier, France

Freelance, open to permanent contract

Remote only

Skills

Sales OpsMarketing OpsBusiness DevelopmentGrowthCustomer CareSnowflakeLead GenerationCommunication CampaignGo-to-marketCRMLinkedIn AdsHubspotKlaviyoSupabaseGitHubMeta AdsSalesforceMailChimpGoogle AnalyticsCold CallingSEAWeb AnalyticsSales StrategyOutboundLead NurturingGoogle AdsSEMrushGoogle Tag ManagerCustomer SuccessMarketing StrategyEmailingSEOSocial AdsData AnalysisAI

Languages

EnglishFrench

About me

Intro

B2B growth specialist with 15+ years driving demand generation for tech companies across 100M+ decision makers. Expert in intent data, performance marketing, and AI-driven account engagement with proven success at TechnologyAdvice and Spiceworks. I help businesses build qualified pipelines and accelerate revenue through strategic digital campaigns and data analytics.

Links

Work experience

Marketing Specialist

Principia Advisory

Jan 2025 - Present

1 year 10 months

Head of Business Development

Sirius Marketing Communications

Nov 2024 - Present

2 years

Founder

Lumi'dataFreelance

Oct 2024 - Present

2 years 1 month

Audience First Demand Generation Specialist

TechnologyAdvice

Oct 2022 - Oct 2024

2 years 1 month

Our core purpose here at TechnologyAdvice is to create opportunities...so lets connect and get your brand in front of the right buyers 👉 Are you a B2B marketing leader that wants to get in front of an audience of 100M+ decision makers? 👉 Struggling to find consistent, QUALIFIED clients to fill your pipeline? (The ones that actually buy) 👉 Looking for creative ways to drive demand, attention, & revenue to your brand? ....if so we need to talk about how to get an additional - and exclusive - audience of 100 million tech buyers into your marketing strategy ❓ How do we do it? ❓ ✅ Build brand awareness & thought leadership on our 26 owned & operated B2B focused websites ✅ Drive inbound, organic, high-intent traffic to your website ✅ Create custom content that speaks to your audience ✅ Unique demand gen to fuel your pipeline from top to bottom ✅ Custom integrated sponsorships designed to surround & engage your ideal customers

EMEA Account Director

Spiceworks Ziff Davis

Apr 2021 - Oct 2022

1 year 7 months

Greater London, England, United Kingdom

Powering Authentic Connections™ between B2B technology buyers and sellers with insights and solutions.

Senior Global Account Manager

B2B Media Group

Sep 2018 - Mar 2021

2 years 7 months

London, UK

With the help of our AI-driven B2B.IQ Account Engagement Platform, marketers can drive account engagement and demand generation, aligning with sales to advance the buyer journey, and drive growth. Working with IT and industrial companies as well as 400 medium-sized companies and media agencies.

Agency Account Manager

Inbox Insight

Oct 2017 - Oct 2018

1 year 1 month

London, UK

B2B demand generation specialists offering digital marketing campaigns to engage an audience of 4.1m active business professionals.

Senior Business Development Manager - Econsultancy

Centaur Media Plc

May 2017 - Oct 2017

6 months

London, UK

A long heritage of helping organisations achieve their goals in digital marketing and ecommerce.

Senior Digital Advertising Consultant for Global Brands

William Reed Business Media France

Jan 2015 - May 2017

2 years 5 months

Montpellier, France

The only multimedia, events and print specialist in the food and drinks sector with 160 years' experience.

EMEA Account and Channel Manager

Colligo Networks

Apr 2011 - Jan 2015

3 years 10 months

Mexico City, CDMX, Mexico

Today, as organizations are increasingly faced with supporting consumerization and BYOD, Colligo's mission is more relevant than ever. Businesses need to secure their corporate data, improve productivity, and increase compliance. Users want collaboration tools that work the way they do, and deliver a consistent experience across every device. With the only complete solution for mobile SharePoint collaboration and content management, available for Windows, Mac, and iOS, the Colligo Engage Platform makes it easy for organizations to increase the value of their content, and maximize the ROI on their SharePoint investment. Imagine if you could… Embrace mobile collaboration with the assurance that corporate data is secure and users are productive... Free employees from information silos so they can collaborate easily wherever they are... Know how and what information is used to better enforce compliance and adoption.... Colligo Engage securely brings together content from multiple enterprise systems – such as Office 365 and SharePoint – for an engaging user experience on any desktop or mobile device.

Business Development Executive

British American Tobacco

Jan 2004 - Jan 2010

6 years 1 month

Ireland, Shefford SG17 5QL, UK

British American Tobacco is one of the world’s leading multinational companies, selling more than 200 brands in over 200 markets.


Education

Technological University Dublin

BA

2001 - 2005

4 years 1 month

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