Eldorado Abrahams A.A

About My Role: Supported Innovative Brand Projects: Portals, Web Assets, Ongoing Marketing Campaigns, and Overall Digital Projects for brands like ✔️DETTOL ✔️VEET ✔️DUREX ✔️STREPSILS ✔️HARPIC, ✔️GAVISCON ✔️NUROFEN, etc. Responsible for managing all brand web assets, digital media initiatives, and ongoing marketing projects across current and future campaigns. Core duties include overseeing the strategy, execution, and optimization of brand websites for both Health and Hygiene–Home Business Units. Successfully managed and coordinated the efforts of three international digital agencies simultaneously, on behalf of Reckitt. Oversaw a marketing budget exceeding $500,000 monthly for the Health Business Unit, ensuring efficient allocation and impactful campaign delivery aligned with brand objectives and market demand. ✔️DIGITAL PROJECT MANAGEMENT & DELIVERY ✔️KEY ACCOUNT MANAGER ✔️DIGITAL & MEDIA MARKETING PLANNING AND IMPLEMENTATION ✔️ECOMMERCE STRATEGY ✔️PRODUCT MANAGEMENT ✔️UX/UI ✔️WEBSITE OPTIMIZATION ✔️ANALYTICS & REPORTING ✔️CUSTOMER INSIGHTS ✔️USER ASSESSMENT TESTING (UAT). Core brands include but not limited to Health-: https://www.DettolArabia.com, https://www.DurexArabia.com, https://www.StrepsilsArabia.com, https://www.VeetArabia.com, https://www.GavisconArabia.com, https://www.NurofenArabia.com, and https://www.SchollArabia.com Hygiene_Home Brands:- https://www.AirwickArabia.com, https://www.FinishArabia.com, https://www.VanishArabiacom, and https://www.HarpicArabia.com. I see my day-to-day tasks as challenges which must be conquered at all cost, I take sole responsibility of my assignment - I take charge because I'm always in charge.

ForwardPMX (Now Assembly Global I UAE) At Assembly Global, I played a pivotal role in driving data-backed performance marketing strategies for leading e-commerce and retail brands across the UAE. I collaborated closely with cross-functional teams to develop, execute, and optimize high-impact digital campaigns that consistently delivered measurable ROI for clients including Centrepoint Stores, Babyshop, Splash Fashion, Shoemart, Shoeexpress, and Adidas Saudi Arabia. Key Responsibilities: ✔️Planned, launched, and managed paid media campaigns across Google Ads, Meta, and other programmatic platforms. ✔️Liaised with internal teams and clients to align campaign strategies with brand goals and KPIs. ✔️Conducted daily performance analysis and reporting to ensure continuous optimization of campaigns. ✔️Executed A/B testing across creatives, copy, and audience segments to identify winning strategies. ✔️Utilized tools like Google Analytics, Data Studio, and Facebook Business Manager for campaign tracking and insights. ✔️Supported seasonal campaigns, sales events, and product launches to maximize visibility and conversions. ✔️Managed media budgets efficiently to ensure optimal allocation across channels. ✔️Delivered performance insights and strategic recommendations during weekly client review meetings. ✔️Collaborated with creative teams to ensure ad assets were aligned with channel best practices and performance goals.

✔️ Setting strategy and product growth roadmaps ✔️ Evaluating ideas to Fuel products to success ✔️ Prioritizing features and key selling points ✔️ Defining releases and product launch timings ✔️Analyzing and reporting product growth progress ✔️Oversee multiple interconnected digital projects under a unified program vision. ✔️ Monitor risks, dependencies, and performance metrics across projects. ✔️ Lead stakeholder engagement and executive reporting for program status and ROI. ✔️ Ensure compliance with data privacy, accessibility, and security standards. ✔️ Drive continuous improvement and knowledge sharing across digital initiatives. ✔️ Coordinate efforts across departments (tech, marketing, operations) to ensure cohesion. ✔️ Align program goals with organizational strategy and digital transformation objectives.

Saffrontech is a Digital Marketing Agency; call it a digital incubator and hub where creative tech ideas are born and nurtured to reality. Headquartered in Florida USA & New Delhi India, Saffrontech focus markets still remains the emerging. With a primary focus on digital marketing and application cum systems development. Best known for designing technologies that connect solution seekers to industry problem solvers, with a rich network of subsidiaries in the United States Of America and India. 🔸SPECIALIST/MEDIA HANDLING (Media strategies). 🔸COPYWRITING (Proofreading, Creative writing, Editing, Technical). 🔸CONTENT MARKETING (Content sharing, Postings, Content syndication). 🔸BLOG MANAGEMENT (Blog writing, Content curation, Posting & shares). 🔸MARKETING (Business marketing, Brand marketing, Products and commodities). 🔸WEBSITE MAINTENANCE (Site Monitoring, SEO optimisation research, updates). 🔸SALES: (Customer attendance and management, B2B sales, B2C sales, sales-force). 🔸BRAND AWARENESS (Brand promotion, Brand message propagation, Brand reputation management). 🔸SEARCH ENGINE OPTIMIZATION ( SERPS, Keyword research, Domain name research, Description, Tags). 🔸DIGITAL MARKETING (SEO, SMO, SEM, Email marketing, PPC, Affiliate, Native Ads, Brick & Mortar, Video creation, optimisation & promotion). 🔸SOCIAL MEDIA MARKETING (Social media planning & strategy, Facebook badass tactics to get likes and follows, Twitter Ads, Instagram, Pinterest, Influencer research and strategy, Page creation, promotion and boosting, Group creation and awareness boosting)

Website, portal, and blog Management experience. Content curation, planning, and log Writing, Technical article conceptualization and writing Blog post planning, strategy, and distribution Social media content planning and strategy Copywriting for healthcare, furniture, hospitality, travel, and tour businesses Conventional marketing prowess (business Marketing, Brand Marketing, Products and Commodities) Website Maintenance (site Monitoring, Seo Optimisation Research, Updates) Sales: (customer Attendance and Management, B2b Sales, B2c Sales, Sales-force) Brand Awareness (brand Promotion, Brand Message Propagation, Brand Reputation Management) Search Engine Optimization (SERPs, Keyword Research, Domain Name Research, Description, Tags) Digital Marketing (seo, Smo, Sem, Email Marketing, Ppc, Affiliate, Native Ads, Brick & Mortar, Video Creation, Optimisation & Promotion) Social Media Marketing (Social Media Planning & Strategy, Facebook Badass Tactics to Get Likes and Follows, Twitter Ads, Instagram, Pinterest, Influencer Research and Strategy, Page Creation, Promotion and Boosting, Group Creation and Awareness Boosting) Destination marketing, Marketing, Business development, Management, Accounting, Budgeting, Planning, Strategizing, Scaling, Competitor analysis, Logic, comparism Copywriting, Digital Marketing, Copy Editing, Proofreading, Seo Writing, Creative Writing, Ppc Ads, Web Content Writing, Technical Writing, Social Media Engagement, ICT Content Writing, Content Marketing, Specialist/media Handling, Brand Awareness Creation, Complete Content Research, Digital Marketing Assistant, Content Writing.

✔️ Marketing & Development: as an inborn marketing professional, my onus is to garner prospects for the business and ensure an upward-moving customer base. ✔️ Destination Marketing Professional: Nomadic marketing is the crux of the game. Often get involved in looking for business connections at different proposed destinations, influencing awareness and closing the communication gap between prospective clients and business enterprise. ✔️ Website, portal and blog Management experience. Basic HTML, CSS and Javascript knowledge, and applying some creativity in the given task related to...(blog Writing, Content Curation, Posting & Shares) ✔️ Conventional marketing prowess (business Marketing, Brand Marketing, Products and Commodities) ✔️ Website Maintenance (site Monitoring, Seo Optimisation Research, Updates) ✔️ Brand Awareness (brand Promotion, Brand Message Propagation, Brand Reputation Management) ✔️ Search Engine Optimization ( Serps, Keyword Research, Domain Name Research, Description, Tags) ✔️ Digital Marketing (seo, Smo, Sem, Email Marketing, Ppc, Affiliate, Native Ads, Brick & Mortar, Video ✔️ ✔️ Creation, Optimisation & Promotion) ✔️ Social Media Marketing (social Media Planning & Strategy, Facebook Badass Tactics to Get Likes and Follows, Twitter Ads, Instagram, Pinterest, Influencer Research and Strategy, Page Creation, Promotion and Boosting, Group Creation and Awareness Boosting) | | | | Copywriting, Digital Marketing, Copy Editing, Proofreading, Seo Writing, Creative Writing, Ppc Ads, Web Content Writing, Technical Writing, Social Media Engagement, Ict Content Writing, Content Marketing, Specialist/media Handling, Brand Awareness Creation, Complete Content Research, Digital Marketing Assistant, Content Writing. |

✔️ Teaming up with a workforce, researching into the Company’s potential clients, customers, and passengers in some parts of South, West, and East Africa. ✔️ Devised a marketing approach from the outcome of customer research, communicating, deliberating and proposing a rough budgeting estimate to opt-in for. ✔️ Ab initio, managing the company’s marketing activities across strategic locations in West Africa and South Africa and reporting. ✔️ Finding problems that customers face in their bid and quest to experience a satisfactory holiday needs and proffering solutions that could tackle them effectively – hence using these tactics to garner prospective clients. ✔️ Customer Acquisition, Relationship & Partner Management ✔️ Building amicable customer relationship, fostering and retention using simple unassertive approaches. ✔️ Teaming up with the workforce in every area that concern spreading/conveying the brand’s goodwill message/corporate information across to prospective clients in-line with our buyer persona. ✔️ Effectively communicating the brands' aims, objectives, goals, and overall benefits of operation to the said areas of designation. ✔️ Project Progress Tracking, Monitoring and Measurement ✔️ Monitoring the said Destination Marketing Progress and overall activity progress, events, and results and making comparative matching where necessary. ✔️ Track and analyze website traffic flow and provide regular internal reports ✔️ Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion ✔️ Write copy for email marketing campaigns ✔️ Rendering the required assistance to the Head Marketing Director in defining the vision and the strategy for company and customer experience for all touchpoints. ✔️ Actively collaborate with the Company's integral and social team when and where required. ✔️ Point of contact for Company's media and creative partnering agencies

Strategizing and Planning ✔️ Understanding the target market or audiences and customizing strategies in-line with the brand’s objective and the filtered results of conducted research. ✔️ Working closely with all major stakeholders and members of the workforce in order to conceptualize, deliberate, and reach conclusions on anticipated roadmap or blueprint that will move the project to it’s presumed destination. ✔️ Discovering Competitors: Putting heads together where necessary, conducting thorough research on competitors and using these outcomes to develop effective strategies that will further improve on the brand, create uniqueness. ✔️ Coordinate the design of promotional material and distribution across channels in-line with the brand’s language and motto. ✔️ Audience | Customer Insight, Fostering, and Retention: Action Plan ✔️ Promote new or proposed products and services at different destination marketing locations as directed by our brands' buyer persona. In other words; “Awareness Creation”. ✔️ As the brand’s arm core Marketing and Destination Marketer – visiting new locations and environments in search of new audiences and customers was an integral part of my role and responsibility. ✔️ Provide directives to sales associates, new employees, and logistics personnel. ✔️ Advertise our company and products/services on various media channels that are within our disposal and budget.