
Elena LEU
Business Analyst Team Lead | Product Owner
Salary / Daily rate
Sierre, Switzerland
Mobility: Sion, Lausanne, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Experienced Product Owner and Business Analyst with a strong background in leading cross-functional Agile teams, managing complex software projects, and delivering scalable B2B and B2C solutions. Proven expertise in product lifecycle management, stakeholder alignment, backlog ownership, and SCRUM facilitation. Skilled in defining product vision and translating it into actionable roadmaps and SMART objectives. Adept at coordinating distributed teams, driving continuous improvement, and mentorship
Work experience
Garmin
Mar 2022 - Present
4 years 8 months
Hybrid
Team Leader Business Analyst
Jul 2024 - Present
2 years 4 months
Hybrid
- Coordination of complex software projects - Requirements management - SCRUM master for a distributed team - Backlog management - Task planning, analysis, and prioritization with clear project phases and deadlines - Setting of SMART objectives for team members, ensuring clarity and alignment - Resource optimization for goal achievement - Performance monitoring, evaluation, and feedback, along with motivation strategies - Coaching and support when necessary, participation in recruitment processes - Evaluation of team satisfaction, recognition, and reward systems - Management of professional development and performance reviews - Communication facilitation within the team and with external stakeholders - Conflict resolution when required. - Collaboration with managers for process improvement. - Status reporting
Senior Engineering Business Analyst
Jul 2023 - Jul 2024
1 year 1 month
Hybrid
- Product design, including UI/UX - Product vision, business goals and roadmap - Requirements elicitation and prioritisation - Top level design and detailed design - Translate project requirements into milestones/ tasks - Backlog management - Sprint and ticket management - Reporting to stakeholders - Link to stakeholders, sales, legal, support teams etc - Scrum ceremonies - Way of working improvement - Management of cross-team projects - Mentoring and guidance for fellow BAs
Engineering Business Analyst
Mar 2022 - Jul 2023
1 year 5 months
Hybrid
- Managing requirements for medium-large, complex projects - Requirements management - Identifying and resolving conflicts in requirements - Collaborating closely with the development teams and stakeholders to align long-term and short-term objectives - Continuous business process improvement - Defining the project development roadmap - Providing reliable solutions to complex problems - Mentorship for other junior business analysts - Collaborating with product managers to develop and document requirements and workflow analyses
Product Owner
OneWelcome
Jun 2021 - Mar 2022
10 months
Cluj, Romania · Hybrid
- Stakeholder management and alignment on set goals - Service vision definition and translation into long-term roadmap, milestones and epics - Quarterly planning based on the long term roadmap - Product roadmap translation into clear and actionable short term priorities - Functional and non-functional owner of the platform - First point of contact for service knowledge towards the Engineering team, Operations and Support, Professional Services and Customers - Agile process owner - Scrum master activities - Backlog grooming, release planning and sprint goals definition - Assistance to the team in executing on the service vision and providing them with clear business context and detailed requirements - Functional and technical public documentation owner - Product design and feature prototyping using Adobe XD, based on functional requirements - Manual testing and bug reporting - Demo Environment setup and maintenance with meaningful use cases and data
iWelcome
Jan 2019 - Mar 2022
3 years 3 months
Cluj-Napoca Metropolitan Area · On-site
Product Owner
Nov 2019 - Mar 2022
2 years 5 months
Cluj-Napoca Metropolitan Area · On-site
- Stakeholder management and alignment on set goals - Service vision definition and translation into long-term roadmap, milestones and epics - Quarterly planning based on the long term roadmap - Product roadmap translation into clear and actionable short term priorities - Functional and non-functional owner of the platform - First point of contact for service knowledge towards the Engineering team, Operations and Support, Professional Services and Customers - Agile process owner - Scrum master activities - Backlog grooming, release planning and sprint goals definition - Assistance to the team in executing on the service vision and providing them with clear business context and detailed requirements - Functional and technical public documentation owner - Product design and feature prototyping using Adobe XD, based on functional requirements - Manual testing and bug reporting - Demo Environment setup and maintenance with meaningful use cases and data
Digital Marketer
Jan 2019 - Dec 2019
1 year
Cluj-Napoca, Romania
- Content creation (website, blog, social media) - SEO optimisation - Documentation website owner
Marketing Director
Clym
Apr 2018 - Jan 2020
1 year 10 months
Cluj-Napoca, Romania
- Planning and management of all marketing activities - Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - SEO & SEM - Content planning and creation (blog, guests posts, social media) - Testing - Customer support - Content creation and collaboration with the design team for all online and offline promotional materials - Marketing budget management - Communication across departments of marketing objectives - PR and brand image building - Synchronization of sales and marketing activities - Promotion of new product features and company news - Planning and implementation of all marketing campaigns - E-mail marketing - Company and product presentation at industry events
UNLOQ
Nov 2016 - Jan 2019
2 years 3 months
Cluj-Napoca, Romania
Marketing Director
Apr 2018 - Jan 2019
10 months
Cluj-Napoca, Romania
- Planning and management of all marketing activities - Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - SEO & SEM - Content planning and creation (blog, guests posts, social media) - Testing - Customer support - Content creation and collaboration with the design team for all online and offline promotional materials - Marketing budget management - Communication across departments of marketing objectives - PR and brand image building - Synchronization of sales and marketing activities - Promotion of new product features and company news - Planning and implementation of all marketing campaigns - E-mail marketing - Company and product presentation at industry events
Digital Marketer
Nov 2016 - May 2018
1 year 7 months
Cluj-Napoca, Romania
- Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - Development of alternative traffic sources (social media, blogs) - SEO optimisation
Digital Marketer
Evozon
Jan 2016 - Dec 2016
1 year
Cluj-Napoca, Romania
- Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - Development of alternative traffic sources (social media, blogs) - SEO optimisation
Product Owner & Content Manager
Idea Studios
Feb 2013 - Jan 2016
3 years
Cluj-Napoca, Romania
- Development of business relations with other webmasters / content managers - Website and game performance analysis using Google Analytics - Social media promotion - Competitor analysis (Web and Mobile) - Monthly reports on the main traffic sources and KPIs - Development of alternative traffic sources (social media, gaming blogs) - Daily website content creation - SEO optimisation - A/B testing - E-mail marketing - Game research and planning - Game flow creation (game design) - Game production overseeing (design, gameplay, coding, testing) - Product launching
Education
Babes- Bolyai University, Faculty of Economic Sciences and Business Administration
Master
2011 - 2013
2 years 1 month
"Tudor Jarda" art school, Cluj Napoca
Graphic artist
2009 - 2012
3 years 1 month
Babes- Bolyai University, Faculty of Economic Sciences and Business Administration, Englishline, Cluj Napoca
Bachelor
2008 - 2011
3 years 1 month
Licenses & certifications
PSPO I
Issued: Nov 2024
Software Product Management
Issued: Feb 2017
Cambridge language certificate: "Certificate in Advanced English"
Issued: Jun 2007