Elena LEU

Business Analyst Team Lead | Product Owner

Salary / Daily rate

Sierre, Switzerland

Mobility: Sion, Lausanne, ...

Freelance, open to permanent contract

Can come onsite

Skills

Product ManagementProduct OwnershipScrumConfluenceJiraAgile CoachingUI Product DesignUX Product DesignFigma

Languages

EnglishFrenchRomanianSpanish

About me

Intro

Experienced Product Owner and Business Analyst with a strong background in leading cross-functional Agile teams, managing complex software projects, and delivering scalable B2B and B2C solutions. Proven expertise in product lifecycle management, stakeholder alignment, backlog ownership, and SCRUM facilitation. Skilled in defining product vision and translating it into actionable roadmaps and SMART objectives. Adept at coordinating distributed teams, driving continuous improvement, and mentorship

Links

Work experience

Garmin

Mar 2022 - Present

4 years 8 months

Hybrid

Team Leader Business Analyst

Jul 2024 - Present

2 years 4 months

Hybrid

- Coordination of complex software projects - Requirements management - SCRUM master for a distributed team - Backlog management - Task planning, analysis, and prioritization with clear project phases and deadlines - Setting of SMART objectives for team members, ensuring clarity and alignment - Resource optimization for goal achievement - Performance monitoring, evaluation, and feedback, along with motivation strategies - Coaching and support when necessary, participation in recruitment processes - Evaluation of team satisfaction, recognition, and reward systems - Management of professional development and performance reviews - Communication facilitation within the team and with external stakeholders - Conflict resolution when required. - Collaboration with managers for process improvement. - Status reporting

Senior Engineering Business Analyst

Jul 2023 - Jul 2024

1 year 1 month

Hybrid

- Product design, including UI/UX - Product vision, business goals and roadmap - Requirements elicitation and prioritisation - Top level design and detailed design - Translate project requirements into milestones/ tasks - Backlog management - Sprint and ticket management - Reporting to stakeholders - Link to stakeholders, sales, legal, support teams etc - Scrum ceremonies - Way of working improvement - Management of cross-team projects - Mentoring and guidance for fellow BAs

Engineering Business Analyst

Mar 2022 - Jul 2023

1 year 5 months

Hybrid

- Managing requirements for medium-large, complex projects - Requirements management - Identifying and resolving conflicts in requirements - Collaborating closely with the development teams and stakeholders to align long-term and short-term objectives - Continuous business process improvement - Defining the project development roadmap - Providing reliable solutions to complex problems - Mentorship for other junior business analysts - Collaborating with product managers to develop and document requirements and workflow analyses

Product Owner

OneWelcome

Jun 2021 - Mar 2022

10 months

Cluj, Romania · Hybrid

- Stakeholder management and alignment on set goals - Service vision definition and translation into long-term roadmap, milestones and epics - Quarterly planning based on the long term roadmap - Product roadmap translation into clear and actionable short term priorities - Functional and non-functional owner of the platform - First point of contact for service knowledge towards the Engineering team, Operations and Support, Professional Services and Customers - Agile process owner - Scrum master activities - Backlog grooming, release planning and sprint goals definition - Assistance to the team in executing on the service vision and providing them with clear business context and detailed requirements - Functional and technical public documentation owner - Product design and feature prototyping using Adobe XD, based on functional requirements - Manual testing and bug reporting - Demo Environment setup and maintenance with meaningful use cases and data

iWelcome

Jan 2019 - Mar 2022

3 years 3 months

Cluj-Napoca Metropolitan Area · On-site

Product Owner

Nov 2019 - Mar 2022

2 years 5 months

Cluj-Napoca Metropolitan Area · On-site

- Stakeholder management and alignment on set goals - Service vision definition and translation into long-term roadmap, milestones and epics - Quarterly planning based on the long term roadmap - Product roadmap translation into clear and actionable short term priorities - Functional and non-functional owner of the platform - First point of contact for service knowledge towards the Engineering team, Operations and Support, Professional Services and Customers - Agile process owner - Scrum master activities - Backlog grooming, release planning and sprint goals definition - Assistance to the team in executing on the service vision and providing them with clear business context and detailed requirements - Functional and technical public documentation owner - Product design and feature prototyping using Adobe XD, based on functional requirements - Manual testing and bug reporting - Demo Environment setup and maintenance with meaningful use cases and data

Digital Marketer

Jan 2019 - Dec 2019

1 year

Cluj-Napoca, Romania

- Content creation (website, blog, social media) - SEO optimisation - Documentation website owner

Marketing Director

Clym

Apr 2018 - Jan 2020

1 year 10 months

Cluj-Napoca, Romania

- Planning and management of all marketing activities - Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - SEO & SEM - Content planning and creation (blog, guests posts, social media) - Testing - Customer support - Content creation and collaboration with the design team for all online and offline promotional materials - Marketing budget management - Communication across departments of marketing objectives - PR and brand image building - Synchronization of sales and marketing activities - Promotion of new product features and company news - Planning and implementation of all marketing campaigns - E-mail marketing - Company and product presentation at industry events

UNLOQ

Nov 2016 - Jan 2019

2 years 3 months

Cluj-Napoca, Romania

Marketing Director

Apr 2018 - Jan 2019

10 months

Cluj-Napoca, Romania

- Planning and management of all marketing activities - Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - SEO & SEM - Content planning and creation (blog, guests posts, social media) - Testing - Customer support - Content creation and collaboration with the design team for all online and offline promotional materials - Marketing budget management - Communication across departments of marketing objectives - PR and brand image building - Synchronization of sales and marketing activities - Promotion of new product features and company news - Planning and implementation of all marketing campaigns - E-mail marketing - Company and product presentation at industry events

Digital Marketer

Nov 2016 - May 2018

1 year 7 months

Cluj-Napoca, Romania

- Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - Development of alternative traffic sources (social media, blogs) - SEO optimisation

Digital Marketer

Evozon

Jan 2016 - Dec 2016

1 year

Cluj-Napoca, Romania

- Content creation (website, blog, social media) - Social media promotion - Website analysis using Google Analytics - Monthly reports on the main traffic sources and KPIs - Development of alternative traffic sources (social media, blogs) - SEO optimisation

Product Owner & Content Manager

Idea Studios

Feb 2013 - Jan 2016

3 years

Cluj-Napoca, Romania

- Development of business relations with other webmasters / content managers - Website and game performance analysis using Google Analytics - Social media promotion - Competitor analysis (Web and Mobile) - Monthly reports on the main traffic sources and KPIs - Development of alternative traffic sources (social media, gaming blogs) - Daily website content creation - SEO optimisation - A/B testing - E-mail marketing - Game research and planning - Game flow creation (game design) - Game production overseeing (design, gameplay, coding, testing) - Product launching


Education

Babes- Bolyai University, Faculty of Economic Sciences and Business Administration

Master

2011 - 2013

2 years 1 month

"Tudor Jarda" art school, Cluj Napoca

Graphic artist

2009 - 2012

3 years 1 month

Babes- Bolyai University, Faculty of Economic Sciences and Business Administration, Englishline, Cluj Napoca

Bachelor

2008 - 2011

3 years 1 month


Licenses & certifications

PSPO I

Issued: Nov 2024

Certified by Scrum.org

Software Product Management

Issued: Feb 2017

Certified by University of Alberta

Cambridge language certificate: "Certificate in Advanced English"

Issued: Jun 2007

Certified by University of Cambridge ESOL

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