Elena MOLENSCHOT

• Extraction et analyse des données, converties en tableau de bord pour les équipes commerciales, marketing et logistiques de Confined Cocktails

MATERNITY LEAVE REPLACEMENT - Led subscription operations and management through cross-functional collaboration, while providing - data insights through customer analytics and funnel analysis to drive growth strategies - Optimisation of customer acquisition and checkout conversion funnels, informed by monthly performance data - Developed and monitored KPIs for cart abandonment, cross-sell rates, and retention metrics - Executed go-to-market strategies with upselling initiatives - Created monthly performance reports, tracking member engagement, conversion rates, and churn indicators to inform leadership decisions - Partnered with logistics providers to reduce delivery friction, enhancing customer satisfaction and boosting repeat purchase rates

- Delivered weekly operational KPIs related to customer service resolution times (AHT, FRT, FRR), volume & load, client satisfaction metrics, issue-related (top contact drivers, new vs. known issues) - Collaborative training of 5+ new recruits in our customer service team

- Led creation and optimization of digital marketing campaigns, increasing content engagement rates by 5% month-over-month - Produced performance reporting to measure campaign ROI and inform client growth strategies

- Produced weekly performance reports analyzing traditional communication initiatives (PR placements, press shipments), enabling leadership to track engagement trends and optimize brand visibility strategies

- Managed press and stylist requests, meticulously tracking of samples for 5 brands and coordinating loan logistics, leading to enhanced brand representation and visibility. - Provided support in logistics and showroom management during 4 Fashion Weeks in Paris, ensuring a streamlined and impactful presentation of 12 luxury brands' collections. - Compiled and analysed monthly social media reports to track key metrics. Showroom Assistant during 4 Paris Fashion week in October 2018, February 2019, June 2019 and October 2019.