Eléonore Arbaux

Luxury concierge in Marrakech that sought a complete rebrand of its online presence. Brand Design: • Overhaul of the brand identity (colors, logo, naming, etc.). • Logo design for the brand. • Creation of the brand guidelines. UX / UI Design: • Defined and prioritized features to deliver a first version of a luxury accommodation booking site (villas, riads, etc.). • Built the website in Webflow, integrating Airbnb and Lodgify tools to retain control across online booking platforms. Skills: UI/UX Designer, Visual identity, Visual communication, Graphic design, Brand design, No-code, CSS

• Design of the user experience and interface of an AML-FT webapp for a French investment company, with the collaboration of a team of Data Scientists and Architects and Front & Back End Developpers • Re-design of an onboarding application for investors • Design of a webapp to run marketing tests for a british company specializing in the production and sale of alcohol • Understanding user needs and feelings as well of customer expectations and needs • Respect the graphic charter imposed by the client while proposing improvements for users • Prioritize features in order to offer the most complete first version of the application / website possible • Design of the brand image: visual analysis of the competition, brand guidelines (colors, typography, logo), user tests (moodboard) • Preparation and use of survey data and user interviews (animation and planning, then analysis and sorting of data), analysis of competitors • Adjusting the design based on test results • Desgin of paper prototype, wireframe prototype, and high fidelity and interactive prototype • Design and maintenance of the design system Skills: User Experience Design, User Interface Design, Figma

Understanding the client’s expectations and needs. Website redesign: • Prioritized features to deliver the most complete possible first version of the site • Produced wireframe prototypes for initial user testing • Applied the brand guidelines and proposed improvements to make the site elegant and true to the client’s identity • Delivered a high-fidelity, interactive web prototype Graphic design: • Designed roll-up banners (“kakemonos”) in various sizes for trade shows and conventions, aligned with the brand and target audience • Designed brand stickers • Created branded PowerPoint presentation templates Skills: User Experience Design, User Interface Design, Design Thinking, Visual communication