Eléonore Jacopin

Marketing Consultant | Growth Marketing

Salaire / Taux journalier

Paris, France

Freelance

Peut venir sur site

Expertises

Stratégie MarketingStratégie ProduitProduct MarketingCampagne de CommunicationGo-to-marketLead GenerationWebflowMarketing OpsStratégie de ContenuBusiness DevelopmentNotionGrowthÉvénementielStrapiAirtableRelations Presse

Langues

Français (Maternelle)Anglais (Courant)

À propos

Introduction

Founder & Growth Marketing expert with 14+ years building mobile health products and scaling tech companies. Led Jami App from 0 to 10K+ users across multiple countries, backed by Station F and France 2030. Specialized in B2B/B2C marketing strategies for fintech and healthtech, delivering measurable growth for clients like Mastercard and major retail networks.

Liens

Expérience de travail

Founder

Jami AppFreelance

mars 2023 - Présent

3 ans 8 mois

Paris, France

Building Jami, the first French mobile app co-created with teen girls to help them understand their bodies and navigate puberty with confidence. 🚀 Building a medically approved, mobile-first health product from 0 to 10K+ users 🌍 Launched across multiple French-speaking countries 🤝 Backed by Station F, BPI France (France 2030), and Femtech France 🧠 Led user research with 30+ teen beta testers ("Jami Girls") to design content, UX & tone Jami is more than an app—it’s a safe space. It’s their space. I’m just building it.

Marketing Consultant

oct. 2019 - Présent

7 ans 1 mois

I offer my expertise to tech companies with the flexibility to work as a freelancer or as an integral part of your marketing team. ➡️ Marketing 360: I create effective marketing strategies for your business ➡️ Growth Marketing (certified by Growth Tribe): I help you achieve your growth objectives by designing and conducting experiments based on data ➡️ Clients: Mastercard, Libon, Stan App, Espaciel, AirDel

Incubated (Resident)

STATION F

mars 2023 - déc. 2023

10 mois

Paris, France

Among the 10 startups selected to join the Femtech Program to accelerate the development of Jami, the app that provides a better and a healthier every day for teen girls.

Marketing Consultant

Mastercard Data & Services

mars 2021 - mars 2022

1 an 1 mois

Paris, France

In charge of providing support to Mastercard's partners such as traditional banks, online banks and fintech companies throughout the card lifecycle from customers acquisition to loyalty. ➡️ Design and execution of on/offline marketing campaigns: B2C: Awareness, equipment, usage and upselling campaigns  B2B: PSD2 educational content, incentive programs ➡️ Marketing studies: Benchmark, satisfaction survey, qualitative study, communication audit ➡️ References : Crédit Mutuel, Crédit Agricole, FLOA Bank, Edenred, Moneytrans

Marketing and Communications Director

TSI Payment

déc. 2017 - déc. 2019

2 ans 1 mois

Région de Paris, France

TSI Payment is a FinTech with extensive experience in payments solutions for Merchants: e-money (prepaid, digital wallet), payment services (card payments, cash payment on the internet), and third-party payment. 🎯 Responsible for marketing plans and activities to increase sales for TSI payment solutions. Reporting to the CEO ➡️ Increase TSI revenue by defining and executing a B2B marketing strategy (merchants and distributors): PR communication, inbound marketing to generate leads, co-marketing w/ merchants, trade marketing (POS visibility, drive-to-store activities), events organisation (Paris Fintech Forum, One-to-One Monaco, Money20/20, Losangexpo), sales team support (sales materials, presentations) ➡️ Build and engage a community of end-users (B2C): co-marketing campaigns w/ merchants, paid ads, promotions, community management ➡️ Brand management & revamp of 2 payment solutions visual identity ➡️ Merchants : Winamax, Betclic, Cdiscount, Oscaro, Wari, Unibet, PMU ➡️ Team management 🌍 Scope: France, Benelux, Italie, Espagne, UK

MoneyGram International

mars 2010 - déc. 2017

7 ans 10 mois

Paris Area, France

Senior Marketing Manager

mars 2014 - déc. 2017

3 ans 10 mois

Paris Area, France

MoneyGram is a global leader in cross-border P2P payments and money transfers enabling family and friends to quickly and affordably send money in more than 200 countries. 🎯 Responsible for key partners, marketing strategy, POS efficiency and transaction growth - Provide marketing support to 6 retail networks from strategy to delivery of measurable marketing activities (Photomaton, SFR, Ingenico Prepaid Services, Aleda, Bimedia, Lyfra) - Design, produce and install signage and POS kit to increase visibility  - Consolidate and engage +5000 POS: training, incentive, contest - Acquire new users with drive-to-store activities (lottery, street marketing, promotions, loyalty program) - Digital Marketing: SEM, display, affiliate and social online advertising campaigns, mobile App. - Manage a sports partnership with the Paris Saint-Germain FC (international activations, brand content, mobile app, TV show, B2B and employee engagement initiatives, ticketing management) ➡️ Team Management ➡️ Reporting to the EMEA VP Marketing 🌍 Scope: FBNL, French West Indies

Marketing Manager

mars 2010 - mars 2014

4 ans 1 mois

Paris Area, France

Marketing Associate

Corbis

oct. 2005 - oct. 2009

4 ans 1 mois

Paris Area, France

Corbis is a leading digital media company. 🎯 Support global Corbis’ strategies and objectives by designing and implementing marketing programs, print & web to promote content and services to advertising and editorial companies. ➡️ Increase sales : build and package the offer, develop sales materials and e-mail campaigns ➡️ Develop company awareness towards advertising agencies, book publishers and magazines/newspapers editors: print campaigns, PR, special events and photo contest ➡️ Manage partnerships : Festival de Cannes, Cannes Lions Festival, Visa pour l'Image, AACC

Senior Account Executive

Zefa Visual Media

mai 2002 - oct. 2005

3 ans 6 mois

Paris Area, France

Zefa Visual Media is the largest European group in the professional stock imagery market. 🎯 Develop and manage Key Accounts (Advertising groups and corporate clients) in France and promote Zefa Visual Media's imagery and services ➡️ Manage prospection, cost estimates, negotiation ➡️ Build master agreements ➡️ Conduct image research based on client brief ➡️ Identify and liaise with rights-holders to negotiate image rights ➡️ Accounts: Havas, EURO RSCG, DDB, Société Générale, La Poste, AXA


Formation

ESSEC Executive Education

Programme de Management Spécialisé

ENC Bessières

Bachelor's degree

Portfolio

Jami app

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