
Eléonore Jacopin
Marketing Consultant | Growth Marketing
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Founder & Growth Marketing expert with 14+ years building mobile health products and scaling tech companies. Led Jami App from 0 to 10K+ users across multiple countries, backed by Station F and France 2030. Specialized in B2B/B2C marketing strategies for fintech and healthtech, delivering measurable growth for clients like Mastercard and major retail networks.
Expérience de travail
Founder
Jami AppFreelance
mars 2023 - Présent
3 ans 8 mois
Paris, France
Building Jami, the first French mobile app co-created with teen girls to help them understand their bodies and navigate puberty with confidence. 🚀 Building a medically approved, mobile-first health product from 0 to 10K+ users 🌍 Launched across multiple French-speaking countries 🤝 Backed by Station F, BPI France (France 2030), and Femtech France 🧠 Led user research with 30+ teen beta testers ("Jami Girls") to design content, UX & tone Jami is more than an app—it’s a safe space. It’s their space. I’m just building it.
Marketing Consultant
oct. 2019 - Présent
7 ans 1 mois
I offer my expertise to tech companies with the flexibility to work as a freelancer or as an integral part of your marketing team. ➡️ Marketing 360: I create effective marketing strategies for your business ➡️ Growth Marketing (certified by Growth Tribe): I help you achieve your growth objectives by designing and conducting experiments based on data ➡️ Clients: Mastercard, Libon, Stan App, Espaciel, AirDel
Incubated (Resident)
STATION F
mars 2023 - déc. 2023
10 mois
Paris, France
Among the 10 startups selected to join the Femtech Program to accelerate the development of Jami, the app that provides a better and a healthier every day for teen girls.
Marketing Consultant
Mastercard Data & Services
mars 2021 - mars 2022
1 an 1 mois
Paris, France
In charge of providing support to Mastercard's partners such as traditional banks, online banks and fintech companies throughout the card lifecycle from customers acquisition to loyalty. ➡️ Design and execution of on/offline marketing campaigns: B2C: Awareness, equipment, usage and upselling campaigns B2B: PSD2 educational content, incentive programs ➡️ Marketing studies: Benchmark, satisfaction survey, qualitative study, communication audit ➡️ References : Crédit Mutuel, Crédit Agricole, FLOA Bank, Edenred, Moneytrans
Marketing and Communications Director
TSI Payment
déc. 2017 - déc. 2019
2 ans 1 mois
Région de Paris, France
TSI Payment is a FinTech with extensive experience in payments solutions for Merchants: e-money (prepaid, digital wallet), payment services (card payments, cash payment on the internet), and third-party payment. 🎯 Responsible for marketing plans and activities to increase sales for TSI payment solutions. Reporting to the CEO ➡️ Increase TSI revenue by defining and executing a B2B marketing strategy (merchants and distributors): PR communication, inbound marketing to generate leads, co-marketing w/ merchants, trade marketing (POS visibility, drive-to-store activities), events organisation (Paris Fintech Forum, One-to-One Monaco, Money20/20, Losangexpo), sales team support (sales materials, presentations) ➡️ Build and engage a community of end-users (B2C): co-marketing campaigns w/ merchants, paid ads, promotions, community management ➡️ Brand management & revamp of 2 payment solutions visual identity ➡️ Merchants : Winamax, Betclic, Cdiscount, Oscaro, Wari, Unibet, PMU ➡️ Team management 🌍 Scope: France, Benelux, Italie, Espagne, UK
MoneyGram International
mars 2010 - déc. 2017
7 ans 10 mois
Paris Area, France
Senior Marketing Manager
mars 2014 - déc. 2017
3 ans 10 mois
Paris Area, France
MoneyGram is a global leader in cross-border P2P payments and money transfers enabling family and friends to quickly and affordably send money in more than 200 countries. 🎯 Responsible for key partners, marketing strategy, POS efficiency and transaction growth - Provide marketing support to 6 retail networks from strategy to delivery of measurable marketing activities (Photomaton, SFR, Ingenico Prepaid Services, Aleda, Bimedia, Lyfra) - Design, produce and install signage and POS kit to increase visibility - Consolidate and engage +5000 POS: training, incentive, contest - Acquire new users with drive-to-store activities (lottery, street marketing, promotions, loyalty program) - Digital Marketing: SEM, display, affiliate and social online advertising campaigns, mobile App. - Manage a sports partnership with the Paris Saint-Germain FC (international activations, brand content, mobile app, TV show, B2B and employee engagement initiatives, ticketing management) ➡️ Team Management ➡️ Reporting to the EMEA VP Marketing 🌍 Scope: FBNL, French West Indies
Marketing Manager
mars 2010 - mars 2014
4 ans 1 mois
Paris Area, France
Marketing Associate
Corbis
oct. 2005 - oct. 2009
4 ans 1 mois
Paris Area, France
Corbis is a leading digital media company. 🎯 Support global Corbis’ strategies and objectives by designing and implementing marketing programs, print & web to promote content and services to advertising and editorial companies. ➡️ Increase sales : build and package the offer, develop sales materials and e-mail campaigns ➡️ Develop company awareness towards advertising agencies, book publishers and magazines/newspapers editors: print campaigns, PR, special events and photo contest ➡️ Manage partnerships : Festival de Cannes, Cannes Lions Festival, Visa pour l'Image, AACC
Senior Account Executive
Zefa Visual Media
mai 2002 - oct. 2005
3 ans 6 mois
Paris Area, France
Zefa Visual Media is the largest European group in the professional stock imagery market. 🎯 Develop and manage Key Accounts (Advertising groups and corporate clients) in France and promote Zefa Visual Media's imagery and services ➡️ Manage prospection, cost estimates, negotiation ➡️ Build master agreements ➡️ Conduct image research based on client brief ➡️ Identify and liaise with rights-holders to negotiate image rights ➡️ Accounts: Havas, EURO RSCG, DDB, Société Générale, La Poste, AXA
Formation
ESSEC Executive Education
Programme de Management Spécialisé
ENC Bessières
Bachelor's degree
Portfolio
