Eléonore Jacopin

Founder @Jami_App | Period Health for the Next-Gen | Station F | France 2030

Salaire / Taux journalier

Paris, France

Freelance

Expertises

GrowthStratégie MarketingCommunity managementNégociationRelations Presse

Langues

Français (Maternelle)Anglais (Courant)

À propos

Introduction

I'm Eleonore, founder of Jami, the femtech app I wish I had when I was 12. The idea was born when my niece got her first period. I encouraged her to find an app, but the options were either too childish or meant for adult women trying to conceive. That moment sparked something in me. If girls don't see themselves reflected in health tech, how can they grow up feeling informed, confident, and in control? After 12+ years in the tech and fintech space, I pivoted to femtech to build what didn't exist: a medically trusted, girl-approved app that talks about puberty like it really is. Today, Jami is co-created with a vibrant community of over 30 “Jamies”, our early users who guide every feature, article and stories. It's their space. I'm just building it. Backed by BPI France (France 2030) and incubated at Station F, Jami is now a growing movement to rethink how we introduce girls to their bodies. We're currently raising our seed round to make Jami accessible to every girl who needs it. If you'd like to see the deck or chat about the vision, drop me a line: [email protected]

Liens

Expérience de travail

Founder

Jami App

mars 2023 - Présent

3 ans 8 mois

Paris, France

– Building Jami, the first French mobile app co-created with teen girls to help them understand their bodies and navigate puberty with confidence. – Building a medically approved, mobile-first health product from 0 to 10K+ users – Launched across multiple French-speaking countries – Backed by Station F, BPI France (France 2030), and Femtech France – Led user research with 30+ teen beta testers ("Jami Girls") to design content, UX & tone

Marketing Consultant

Freelance

oct. 2019 - Présent

7 ans 1 mois

À distance

– I offer my expertise to tech companies with the flexibility to work as a freelancer or as an integral part of your marketing team. – Marketing 360: I create effective marketing strategies for your business – Growth Marketing (certified by Growth Tribe): I help you achieve your growth objectives by designing and conducting experiments based on data – Clients: Mastercard, Libon, Stan App, Espaciel, AirDel

Incubated (Resident)

STATION F

mars 2023 - déc. 2023

10 mois

Paris, France

– Among the 10 startups selected to join the Femtech Program to accelerate the development of Jami, the app that provides a better and a healthier every day for teen girls.

Marketing Consultant

Mastercard Data & Services

mars 2021 - févr. 2022

1 an

Paris, France

– In charge of providing support to Mastercard's partners such as traditional banks, online banks and fintech companies throughout the card lifecycle from customers acquisition to loyalty. – Design and execution of on/offline marketing campaigns: – B2C: Awareness, equipment, usage and upselling campaigns – B2B: PSD2 educational content, incentive programs – Marketing studies: Benchmark, satisfaction survey, qualitative study, communication audit – References : Crédit Mutuel, Crédit Agricole, FLOA Bank, Edenred, Moneytrans

Marketing and Communications Director

TSI Payment

déc. 2017 - déc. 2019

2 ans 1 mois

Région de Paris, France

– TSI Payment is a FinTech with extensive experience in payments solutions for Merchants: e-money (prepaid, digital wallet), payment services (card payments, cash payment on the internet), and third-party payment. – Responsible for marketing plans and activities to increase sales for TSI payment solutions. Reporting to the CEO – Increase TSI revenue by defining and executing a B2B marketing strategy (merchants and distributors): PR communication, inbound marketing to generate leads, co-marketing w/ merchants, trade marketing (POS visibility, drive-to-store activities), events organisation (Paris Fintech Forum, One-to-One Monaco, Money20/20, Losangexpo), sales team support (sales materials, presentations) – Build and engage a community of end-users (B2C): co-marketing campaigns w/ merchants, paid ads, promotions, community management – Brand management & revamp of 2 payment solutions visual identity – Merchants: Winamax, Betclic, Cdiscount, Oscaro, Wari, Unibet, PMU – Team management

MoneyGram International

mars 2010 - nov. 2017

7 ans 9 mois

Paris Area, France

Senior Marketing Manager

mars 2014 - nov. 2017

3 ans 9 mois

Paris Area, France

– MoneyGram is a global leader in cross-border P2P payments and money transfers enabling family and friends to quickly and affordably send money in more than 200 countries. – Responsible for key partners, marketing strategy, POS efficiency and transaction growth – Provide marketing support to 6 retail networks from strategy to delivery of measurable marketing activities (Photomaton, SFR, Ingenico Prepaid Services, Aleda, Bimedia, Lyfra) – Design, produce and install signage and POS kit to increase visibility – Consolidate and engage +5000 POS: training, incentive, contest – Acquire new users with drive-to-store activities (lottery, street marketing, promotions, loyalty program) – Digital Marketing: SEM, display, affiliate and social online advertising campaigns, mobile App. – Manage a sports partnership with the Paris Saint-Germain FC (international activations, brand content, mobile app, TV show, B2B and employee engagement initiatives, ticketing management) – Team Management – Reporting to the EMEA VP Marketing

Marketing Manager

mars 2010 - mars 2014

4 ans 1 mois

69340 Francheville, France

– Managed marketing activities for the FBNL (France, Benelux, Netherlands, Luxembourg) and French West Indies scope.

Marketing Associate

Corbis

oct. 2005 - sept. 2009

4 ans

– Corbis is a leading digital media company. – Support global Corbis' strategies and objectives by designing and implementing marketing programs, print & web to promote content and services to advertising and editorial companies. – Increase sales: build and package the offer, develop sales materials and e-mail campaigns – Develop company awareness towards advertising agencies, book publishers and magazines/newspapers editors: print campaigns, PR, special events and photo contest – Manage partnerships : Festival de Cannes, Cannes Lions Festival, Visa pour l'Image, AACC

Senior Account Executive

Zefa Visual Media

mai 2002 - sept. 2005

3 ans 5 mois

– Zefa Visual Media is the largest European group in the professional stock imagery market. – Develop and manage Key Accounts (Advertising groups and corporate clients) in France and promote Zefa Visual Media's imagery and services – Manage prospection, cost estimates, negotiation – Build master agreements – Conduct image research based on client brief – Identify and liaise with rights-holders to negotiate image rights – Accounts: Havas, EURO RSCG, DDB, Société Générale, La Poste, AXA


Formation

ESSEC Executive Education

Programme de Management Spécialisé, Marketing & Business Development

ENC Bessières

Bachelor's degree, Corporate communications


Licences et certifications

6-Week Growth Marketing Immersive - Live & Interactive Online Classroom Experience

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Certificate of Completion, Digital Marketing

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Google Analytics

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Portfolio

Lancement & pilotage d’une app mobile (Jami)

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