Eléonore Kramer-Munier
Senior eCommerce Manager | Omnichannel Strategy
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
E-commerce leader with 14+ years of expertise transforming digital strategies for luxury, beauty, and retail brands. Proven success multiplying revenues (x10 turnover in 3 years at Wella) and market share growth across B2B2C, D2C, and marketplace channels. Specializing in omnichannel strategy, P&L management, and sustainable business transformation for enterprise growth.
Expérience de travail
Manager de Transition - Freelance - Consultante - Direction eCommerce
Kramer-Munier ConsultingFreelance
sept. 2025 - Présent
1 an 2 mois
Paris, France
14+ d'expérience et expertise eCommerce et eRetail : B2B2C, D2C, B2B, eRetailers, Pureplayers, Flash-sellers, Marketplaces, eParapharmacies.. J’accompagne les entreprises du luxe, du retail, de la beauté et de l'alimentaire à définir et mettre en place une stratégie Omnicanale pour des mandats de Management de Transition ou de Conseil Une approche sur-mesure en fonction de votre maturité, pour bâtir une croissance pérenne et profitable en conciliant enjeux business et besoins consommateurs. ✨ ECOMMERCE, ERETAIL ET E-RETAIL MEDIA - Définition stratégies eCommerce, budget et suivi du P&L en fonction de vos enjeux - Stratégies de lancement de produits et marque pour développer visibilité, notoriété et CA : définition de la distribution, négociation avec les grands comptes, eJBPs, roadmap, GTM, eTrade, eContent, SEO, sponsored ads, CRM - Définition et exécution des plans d'affaires, promotions et eRetail Media - Analyse des lancements et recommandations d'optimisations continues ✨ STRATÉGIE D’ENTREPRISE - Accompagnement dirigeants de Grands Groupes, PME et comités exécutifs : réflexion stratégique, participation séminaires, montage de plan de 2 à 5 ans… - Comment avoir un coup d'avance, nouveaux concepts, nouvelles tendances : appel d'offre outils/presta/agences, offre et distribution, expérience utilisateurs, CRM - Transformation digitale, gestion du changement et évangélisation interne - Présentations stratégiques auprès des partenaires, directions générales et collaborateurs - Formée au sein des N°1-2 des plus Grandes Entreprises de cosmétiques, DPH, alimentaires et eCommerce parmi les plus exigeantes et compétitives du Marché (Veepee, Nestlé, Essity, Wella @Coty) - Certifiée en 2025 par l'Ecole Polytechnique : Diriger en intégrant la Data et l'IA - Certifiée en 2025 par l'Ecole des Mines : Transition Ecologique en Entreprise Je peux donc également vous proposer une formation interne sur les enjeux RSE et Développement Durable pour embarquer vos collaborateurs
Board Member - Fashion, Beauty & Luxury
HUB Institute (Digital & Positive Impact accelerator)
févr. 2024 - Présent
2 ans 9 mois
Paris, France
eCommerce Director wella @Coty
Wella Company
mai 2021 - juil. 2025
4 ans 3 mois
Paris, France
Build and lead the eBusiness strategy in collaboration with different stakeholders (central and local, internal and external) : B2B2C - B2B - eStore - Marketplace - eParapharmacy etc... with a team of 6! - Design and roll out the eCommerce transformation strategy and acceleration - Build the vision of the eCommerce with actionable projects, roadmap, ambitions and tangible measurements based on the brand and business objectives - Lead P&L, GTM, trade terms and build close customer relationship with strong eJBPs - Define e-Store strategy in collaboration with Global HQ - Team work with stakeholders (Local + Global) to drive our acceleration projects - Infuse Ecommerce Excellence Standards - Manage game changer initiatives - Track market trends and best practices within the industry to propose a client-centric approach Main successes: - Building a team of experts and leveraging internal eCom Strategy, knowledge and WOW - Turnover x10 in 3 years - End-consumer eShare = 26% (x4 in 4 years) - Pro eShare = 10% (+6 pts in 4 years) - eShare total FR = 18% (+6 pts va Market) My main goal: Accelerate eCommerce growth of Professional Beauty by making people enjoying their eShopping journey!
Nestlé
juin 2017 - mai 2021
4 ans
92130 Issy-les-Moulineaux, France
Nestlé France Senior D2C & Amazon Acceleration Manager
nov. 2020 - mai 2021
7 mois
92130 Issy-les-Moulineaux, France
Global Digital Acceleration Team member (Swiss HQ - mission)
janv. 2020 - déc. 2020
1 an
1800 Vevey, Suisse
Member of 17 people selected from all over the Globe and many different roles to raise the bar & accelerate in ebusiness during 10 months mission at Nestlé Global HQ in Vevey, Switzerland. A work on impactful e-Business and Innovation projects to drive digital transformation within the different businesses and Markets! E-Commerce Global Strategy / CX website / Social listening / Social Network / Search / Hackathon / data & personalization etc
Infant Nutrition Senior eCommerce and eRetail Channel Lead - (France)
juin 2017 - janv. 2020
2 ans 8 mois
77186 Noisiel, France
Lead e-Business strategy for France, both for e-Retailers and Pureplayers (Online sales = 15% of the total business). Main results: ❖ Sales growth from below the Market and competitors to 2X faster in 1 year ❖ from 3rd to 1st place as e-Commerce strategy by Advantage Group in 2018 ❖ ZEMENA Nutrition digital & e-Business AWARD (2019) ❖ First category of the Market to include R&R in the e-Retail campaigns ❖ 1st Pilot on ROPO studies with the main e-Retailer and the main Pureplayer Job Responsibilities: ❖ Define the objectives & KPIs, create annual e-business plans & roadmaps for C&C and Amazon ❖ Settle eJBP, Identify and implement new business opportunities with strategic partnerships (e-Retailer, DTC, e-merch, home delivery etc) ❖ Digital media, Search, e-Content, Data & personalization, Ratings & Reviews ❖ Budget responsibility, KPIs Analysis and monthly report to the steering committee ❖ Change management & ways of working
SCA - Hygiene and Forest Products Company
mai 2015 - juil. 2017
2 ans 3 mois
93400 Saint-Ouen-sur-Seine, France
e-Retailers and Pureplayers Key Account Manager (All Drive + Amazon, Veepee, Showroom Privé)
janv. 2016 - juil. 2017
1 an 7 mois
93400 Saint-Ouen-sur-Seine, France
5 brands & 6 categories (LOTUS, OKAY, DEMAK-UP, NANA, TENA, LOTUS BABY) Main results: ❖ Sales +30% per year all categories included ❖ Global brands launch on a European Pan strategy on Amazon including AMG, SIOC & Hero Images development ❖ A+ pages and AMS on all our products pages and ranges ❖ 1st Hero & advanced Images on Lotus Baby + Tena Responsibilities: ❖ Grow sales and profitability on e-Commerce channel across all SCA Brands with differents Customers as Pure players, e-Retailers and Home Deliveries. ❖ Lead and negotiate annual agreements with Pureplayers partners as Amazon, vente-privée and showroomprivé for all the categories. ❖ Annual e-Assortment / e-Promotion / digital media and business Plan negociation
E-Retail Development Manager
mai 2015 - mai 2017
2 ans 1 mois
93400 Saint-Ouen-sur-Seine, France
A job creation within Global Customers Dir dpt - 5 brands & 6 categories (LOTUS, OKAY, DEMAK-UP, NANA, TENA, LOTUS BABY) ❖ Built the strategy, the implementation, drive the sales, and follow the return on investment and the success of all our products on all Drives & Pureplayers Main results: ❖ Sales X2 from 16 M€ to 32 M€ in 2 years with a weight% of online sales from 2.4% to 5% ❖ Creation and implementation of Alkemics, Clavis, Budget Box, Storetail Responsibilities: ❖ Plan & roadmap conception ❖ E-assortment recommendation & negotiations ❖ E-promotion & activation - annual plan per e-retailer ❖ E-content & online brand visibility strategy ❖ E-Trade Marketing with agencies ❖ Setting and measuring KPIs ❖ Annual budget management
E-business Manager - FMCG & Cosmetics
vente-privee devient Veepee
mai 2012 - mai 2015
3 ans 1 mois
Région de Paris, France
❖ Manage independently the production and launch online sales events. ❖ Communicate and coordinate with brand's representative. ❖ Coordinate various internal departments by planning and overlooking each stages of production. ❖ Enhance products and collections by segmenting offers and ensuring creative visuals quality. ❖ Advocate sales' pricing by analyzing key elements from previous sales and performing thorough competitive Intelligence. ❖ Collaborate with international teams for the productions of sales abroad.
Brand Manager - PERRIER France & International
Nestlé Waters
juin 2011 - déc. 2011
7 mois
Région de Paris, France
N°1 PREMIUM SPARKLING WATER IN THE WORLD – Sales > 500 M€ >> Assisting the Responsible for Marketing strategy, Communications, and International coordination ❖Defined brand strategy, copy strategy and managed advertising campaigns ❖Coordinated international markets (focused on USA, Canada, Belgium and Japan) ❖Developed new international communication & media platforms ❖Digital expertise : Le Club Perrier / Dita von Teese / 1st Apple i-AD in Europe
Intern, McDonald's International campaigns Coordination
TBWA\Paris
août 2010 - mai 2011
10 mois
Région de Boulogne-Billancourt, France
❖ European coordination of the new campaigns launch ❖ Client meeting preparation and events organisation (3 days meeting Europe Marketing leaders, trainings, Disruption day) ❖ Informing, updating and helping agencies in the everyday life and during campaign’s development
Media Director assistant
Christian Dior Couture
sept. 2008 - janv. 2009
5 mois
Région de Paris, France
❖Competitive Intelligence of Dior Couture media activity in the world ❖Advertising expedition to press offices (ELLE, VOGUE…) ❖Rate analysis of newsletters and emails clicks
Formation
Mines Paris - PSL
Manager la transition durable@Mines Paris - PSL
2025 - Présent
1 an 7 mois
Ecole Polytechnique Executive Education
Master
2025 - 2025
6 mois
ESG
MBA
2010 - 2011
2 ans
EMLV - École de Management Léonard de Vinci
EMLV
2006 - 2010
5 ans
Laurea University of Applied Sciences
Bachelor
2008 - 2009
2 ans
Lycée de Sèvres
Baccalauréat Scientifique