Eleuch Alaa-Eddine

Advise & support startups and scale-ups on: - Sales Strategy : Go To Market strategy, teams scopes & processes, Budgeting & Forecasting - Team leading, organizing & coaching : team management,training, Sales routines, Sales enablement - Revenue & Sales Ops : analyzing, building and optimizing processes/organization/tools/systems including Sales Commission plans - Sales performance : KPIs defining and tracking, dashboards building, data quality management

- Revenue : Define KPIs to follow, track them through reportings and make sur teams hit the targets for both Sales & Partnerships teams - Strategy : define a strategy to harmonize methods, sales cycle steps and targets - Operations : define process & teams architecture, identify right tools to automatize tasks and build processes to optimize revenue and Sales performances - Recruiting : source candidates and run interviews

- From first Sales to Head of 10 sales - Sales processes and scripts building, then Sales Playbook creation - Sales strategy (target selection, commercial approach, etc.) & OKRs creation, then implementation trough initiatives - KPIs creation and follow-up (turnover, conversion rate, commercial intensity, etc.) by channel (phone, chat, mails, ...) and by Sales - Recruitment: sourcing, interviews, onboarding & retention - Management & daily animation of the team - Processes and tools optimization : leads scoring, pipe prioritization, teams specialization

* Daily management and animation of 22 Sales * Sales strategy and OKRs building * Targets construction and KPIs follow-up (turnover, conversion rate, commercial intensity, etc.) by channel (phone, chat, mails, ...) and by Sales * Recruitment: sourcing, interviews, onboarding & retention * Continuous training and coaching * Processes and tools optimization : leads scoring, pipe prioritization, teams specialization

• Boards advisory beforehand transformation plans: Business Case conception and refining, social strategy and IT approach elaboration, roadmap design • Global optimization plan build-up: analysis and identification of optimization initiatives, client portfolio analysis, profitability studies, process workflow analysis • Post Merger Integration mission: with a first phase of streams framing - priorisation of streams, identification of key steps and potential constraints - and a second one of reconciliation - harmonization of environments, definition of authorization matrix

• Economic and financial analysis: analysis and financial modeling for price optimization, assessment and optimization of Marketing Direct investment profitability towards subsidiaries in Germany, Belgium, Hungary, Bulgaria. • Elaboration, planning and monitoring of Marketing Tests: test implementation, results analysis, contribution to arbitration and suggesting Business solutions.

• Projects Development for the agency growth: prospecting new business opportunities, creation and monitoring of a client data base and an optimized prospecting process, following-up of the negotiations with the prospected companies, attending and promoting at industry events and social gatherings • Social media and Marketing development: creation of new marketing tools – booklet, artists’ mini-books – promoting the agency at fashion/advertising events. Planning and setting up of the communication strategy through social medias (google analytics, etc.)

• Analyses for strategic decisions. Ferrero’ sales analysis, market trends evaluation, projection on the coming months and KPIs analysis in order to plan the objectives and the strategy to reach them. • Monitoring and analysis of the sales force’ activity and weekly performances, emphasis of alarming points and formulation of recommendations. • Intern communication coordinator. Animation of sales dynamics: monitoring, animation, communication and challenge of area managers and sales developers. • Supporting salesmen in stores. Participating in business meeting preparation (sales leaflet, order recommendations, …) and supporting during transaction negotiations with clients.

• Supervisor of the Quality conformity department: quality standards editing. Quality auditing and quality check-up for projects managed by the Junior Enterprise. Key Process indicators supervising for the Board of ESCP Europe Conseil. • Junior Consultant: drawing up of estimates (budget forecast, methodological advices, … ) replying to calls for tenders. Representatives recruiting, market and marketing studies carrying out to big firms (BMW, BNP, Gemalto,...) and drafting of the study synthesis and recommendations. • Successful projects: - Brazilian Embassy in Paris: market study on the French aeronautics market in order to target opportunities for Brazilian businessmen - L’Oreal:satisfaction study and propositions of improvement about a loyalty program between Kérastase and its high range hairdressing salons partners