Elio Besson
Performance Marketing / Meta Ads & Google Ads
Salary / Daily rate
Lausanne, Switzerland
Freelance
Remote only
Skills
Languages
About me
Intro
I help businesses grow and perform through the entire AARRR funnel, with an emphasis on acquisition and activation. I build campaigns to attract the right audience and turn curiosity into engagement. 5M+ media spend: across numerous advertising channels. 38 happy clients: from startups to well established brands. 6 years of experience: both in agency and on the advertiser side.
Work experience
Enigma
Dec 2020 - Present
5 years 11 months
Head of Digital
Jan 2024 - Present
2 years 10 months
Digital Specialist
Dec 2020 - Dec 2023
3 years 1 month
- Implement, monitor and report on cross-channel digital media campaigns (Search, Display, Video, Social etc.) - Plan and deploy advanced tracking solutions with Google Tag Manager, Google Analytics, Facebook Pixel, etc. - Be involved in pitches and client-facing situations to bring innovative & technical solutions - Link client’s needs and goals with Enigma’s expertise Clients I had the chance to work with: Ulysse Nardin, Terre des Hommes, BCV, Parti Socialiste Genevois etc.
Paid Marketing Manager
Publishing Factory SA
Jan 2019 - Aug 2020
1 year 8 months
Région de Lausanne, Suisse
- Implementation of all the Paid Social Media campaigns (SEA, Display, FB Ads, Pinterest, ect.). - Optimization and monitoring those campaigns (CPL, ROI, CVR). - Creation and optimization of landing pages and marketing automation funnel. - Manage campaign reports, monitor performance indicators and present media campaign reports. - Lead nurturing via smart marketing automation.. Expert on platforms: Google Ads, Facebook Ads, Taboola, Outbrain, Powerspace, Bings ads, Pinterest Ads.
Assistant Campaign Manager
Home24 AG
Jul 2017 - Dec 2017
6 months
Berlin, Germany
- Planning, coordinating and analyzing integrated marketing campaigns - Assist in coordinating between the Commercial Department, Marketing Channels, Art Direction and the Content & Design Team - Planning, leading and documenting projects using our project management tools - Validating and optimizing processes, in cooperation with other teams - Create and analyze reports for goal-orientated performance optimization - Implementation of campaign assets and management of our adserver & customer engagement tools
Webmarketing Specialist Junior
Weekendesk
Jan 2017 - Jun 2017
6 months
Région de Paris, France
- Managment of comparators on all countries (France/Spain/Belgium/Netherlands): Ensure the presence of the hotel catalog on Trivago and TripAdvisor - Optimization of performances according to defined KPIs (Trafic/Conversion/Buiness Value/ Profitability) - Coordination with international trade teams in Barcelona -Writing and analyzing reports considering market-specific objectives -SEA Ads creation
Education
NEOMA Business School
Master's degree, Marketing
2015 - 2019
5 years
Courses studied: Marketing, Management, Innovation and Strategy, Human Resources English Track (courses taught in English)
University of Vaasa
Master's degree
2018 - 2018
1 year
Skills: Techniques de présentation · Marketing Training
Licenses & certifications
Google Ads Video Certification
Issued: Mar 2023
Google Ads Display Certification
Issued: Mar 2023
Conversion Rate Optimisation
Issued: Feb 2023
Google Ads Search Certification
Issued: Mar 2019
IELTS 8
Issued: Jan 2017
Portfolio
Génération de leads - Startup médicale
