Elisa Tanzil

Teaching Social Media course for MSc. students in IESEG Paris

Corporate paid media management across 25 beauty & fragrance brands (Estée Lauder, MAC, Clinique, Bobbi Brown, La Mer, Jo Malone London...) and 17 markets in EMEA. As part of COE, my role is to ensure that we are practicing best-in-class in all media-related topics and scale it across EMEA. Scope : defining media buying strategy for the region, cross-channels execution and optimization, E-commerce & social commerce to achieve volume and ROAS, coordination between media agency & affiliates, strategic partnership with key media stakeholders (Meta & Google), data/BI, CRM, MarTech/AdTech and automation Highlights : • Driven activation on social platforms such as Facebook, Snapchat, Pinterest and TikTok and new social capabilities (A/R, shoppable formats, alpha/beta test) • Led A/B test, brand lift and incrementality studies systematically across region to optimise media spending and performance in EMEA • Spearheaded leads integration to CRM across all brands and markets in EMEA

Corporate digital marketing project manager in Europe accross 3 categories : stationery, lighter, razor/shaver Scope : digital campaign strategy and optimizations (Social, Search, Display, YouTube, E-mail and Influencers), plan and manage budgets for digital campaigns, content creations and adaptations, partnership with Facebook & Google, collaboration with media and creative agency Highlights : • Led the launch and editorial guideline of BIC Instagram accounts for Italy, Spain, France and UK • Own the content creation for BIC Quick Dry, BIC Intensity and online coloring book for BIC Kids website and scale it across Europe

Lazada is Southeast Asia’s biggest online shopping mall which operates in Indonesia, Malaysia, Thailand, Vietnam, Philippines and Singapore. Currently owned by Alibaba Group, Lazada is considered as pioneer of e-retailer across some of the fastest growing countries in the world. As a part of Lazada Indonesia, I managed relationships with key FMCG brands such as L’Oreal, Unilever, P&G, Reckitt Benckiser and Philips Beauty. Together with key accounts, we developed full year joint business plan to have mutual commitment in sales target, price competitiveness, product assortment and market share growth in Lazada.co.id. Highlights: • 6x YoY growth of L'Oreal brands in Lazada.co.id • Supervised the online launch of NYX flagship online store in Lazada.co.id • Secured online exclusive deal and product launch, such as the exclusive product launch of Philips Body Groomer and Maybelline Adult Colouring Make-Up Kit

Owned P&L for Home Appliances category with the primary objectives of driving growth and profitability. Took actions according to market research, market trends and competitor movement (GfK/ Nielsen) to obtain absolute #1 market share in the country for Home Appliances. Highlights: • Contributed in +110% of the profitability in air conditioner category in less than 1-year • Oversaw nationwide launch of new top-loading washing machine lineup: Samsung Activ Dual Wash

Responsible for product management and P&L of PlayStation category (hardware & software). I was also in charge to create sales forecast for PlayStation category nationwide, inventory freshness control and manage annual marketing budget and execution of marketing campaign, including exhibitions and game competition. I followed up on regional marketing campaigns and ensure the campaigns were locally adaptable and managed relationship with nationwide game distributors and gaming community. Highlights: • Oversaw PlayStation 4 product launch • Held official FIFA 2014 nationwide gaming tournament roadshow to support PS4 launch