Elisabeth Gizard
Directrice Marketing & Communication
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Marketing Director with nearly 10 years of experience developing impactful, long-term brand strategies for premium and aspirational lifestyle brands on an international scale. Over the past decade I've helped fast-growing BtoC and BtoB companies find their voice, expand internationally, and turn strategy into tangible results. I specialize in translating creative vision into measurable brand impact - from defining positioning and go-to-market strategies to leading 360° campaigns, partnerships, and digital activations. With a proven ability to lead cross-functional international teams and manage strategic budgets, I thrive in intrapreneurial environments where strategy and execution go hand in hand. Passionate about brand storytelling, performance marketing, and international development, I'm motivated by creating meaningful, data-driven growth for modern brands.
Expérience de travail
Head of Marketing & Communication
NV GALLERY
mars 2022 - oct. 2025
3 ans 8 mois
Paris, France
• Executive committee member, reporting to the CEO • Built and scaled the marketing function from the ground up, transforming it into a core driver of the company’s strategy and business performance → grew the team from 1 to 7 across 3 divisions : Influence, PR & Events / Social Media & Brand Content / Digital & CRM • Designed and implemented the marketing and communication strategy across 8 countries, covering 360° campaigns, collection launches, commercial activations, partnerships, influencer marketing, events and media acquisition • Led the selection and management of key agencies and partners, ensuring brand consistency and performance
Marketing & PR Manager France
Vestiaire Collective
juil. 2020 - mars 2022
1 an 9 mois
Paris, France
• Developed and implemented the French marketing strategy (in collaboration with global branding & creative teams) • Planned and executed 360° campaigns including onsite, CRM, influence, social media, paid digital (FB, Insta, Youtube), media & PR • Managed the cross-channel calendar & optimized budget allocation • Tracked performance and branding & acquisition KPIs • Planned the first ambassador program in France and managed a pool of +25 influencers & content creators in 2021
Artefact France
juil. 2016 - déc. 2019
3 ans 6 mois
Région de Paris, France
Head of Marketing & Communication France
janv. 2019 - déc. 2019
1 an
Région de Paris, France
• Member of the French executive committee • Developed and implemented the French marketing strategy • Developed the PR strategy ensuring press coverage (200+ mentions p.a.) • Managed events (20+ events p.a.) - trade shows (Vivatech…), clients and prospects events (breakfast, conferences…), webinars etc. including our own event : the European AI Night (2000+ participants) • Implemented Salesforce and Pardot for CRM and Marketing Automation
Marketing & Communication Manager
août 2017 - déc. 2018
1 an 5 mois
Région de Paris, France
• Coordinated the creation and promotion of a new brand platform following the merger with digital agency NetBooster (17 countries, 26 offices) • In charge of digital marketing (organic and paid): SEO, SEA, social ads, community and content management, web analytics, emailing... • Produced POV pieces, blog articles, reports... • Supervised creative teams to produce videos, layouts, newsletters…
Content Manager
juil. 2016 - juil. 2017
1 an 1 mois
Région de Paris, France
Business Development Intern Watches & Jewelry
Louis Vuitton
août 2015 - janv. 2016
6 mois
- Development and management of the watches & jewelry offer for Louis Vuitton’s international network - Responsible of improving stock management in coordination with the supply chain team - In charge of a new project enabling the department to use sell-through as KPI - Analysis of new launches and sales (daily, weekly and monthly reportings) - Forecasting and allocation of pieces to the zones: permanent contact with the W&J merchandisers all around the world in order to answer best to the different markets and clients
Junior Consultant (In Company Project)
Ralph Lauren
sept. 2014 - déc. 2014
4 mois
Shanghai, Chine
- Market studies concerning luxury consumption in China (interviews, focus groups etc.) - Benchmark, competitors’ overview (mystery shopping) - Retail & marketing recommendations in order to improve Ralph Lauren’s brand image in China
Brand Management Intern
RB
janv. 2014 - juil. 2014
7 mois
- Market analysis (sell-in, sell-out) & competitors overview - Digital strategy (in charge of all projects, community management & website) - Consumer behavior (market research, focus groups) - Worked on the 2015 brand strategy, incl. innovative products & new advertising campaigns
Project Manager / Communication
EMLYON Junior Conseil
oct. 2011 - mai 2013
1 an 8 mois
Customer relations Negociation Market Research Benchmarking
Corporate Finance Intern
Deckers Outdoor Corporation Asia Pacific
juil. 2012 - déc. 2012
6 mois
- Accounting & forecasting for brands like UGG Australia, Teva and Sanuk - Participated in the opening of the first UGG retail store in Hong Kong in collaboration with the marketing department
Intern - Sales
Astrotex France
mai 2008 - août 2008
4 mois
68500 Guebwiller, France
Organized schedules Participated in the world's Premier Fabric Show in Paris PREMIERE VISION Customer relations
Formation
Classe Préparatoire ECS Lycée Kléber, Strasbourg
Two years higher education in preparation for the national competitive exams to leading Business & Engineering Schools
emlyon business school
Master of Science (MSc) in Management, International Marketing & Business Strategy
Activités et associations : Pôle Communication @ EMLYON Junior Conseil, Pôle Etudiants @ Conseil de Corporation des Etudiants
East China Normal University
Luxury Marketing
Courses of: _ Luxury Brand Management _ Luxury Consumer Behaviour _ Luxury Retail & Service Operations _ Luxury Business in Asia