Elise Guérin

- B2B Strategy: Defined and executed targeted strategies enabling successful entry into the French market, accelerated growth for three key clients. - Multi-channel Campaigns: Launched integrated campaigns (LinkedIn, SEO/SEA, email, PR) driving measurable B2B growth. - Analytics & Optimization: Continuously leveraged analytics to refine tactics and maximize performance.

- Product Positioning: Optimized product positioning for FieldView’s leading AI platform in 15 markets, leveraging customer insights, pricing, and industry trends. - Inbound & Demand Generation: Implemented inbound marketing strategies, driving lead generation and scaling customer base from 600 to 6,000 clients. - Marketing Automation: Executed deeply personalized automation initiatives to enhance customer engagement and significantly reduce churn. - Stakeholder Management: Facilitated internal communication, aligning teams with business transformation to secure organizational buy-in. - Team Leadership: Directed internal teams (1-2 members), country launches, and agency partnerships and freelancers for impactful campaign execution.

- Marketing Setup: Established marketing department from scratch; defined scalable demand generation strategies, processes, and agency networks. - Market Insights: Conducted market research to refine positioning and optimize launches across 10 markets. - Demand Generation: Executed multi-channel go-to-market strategies for FieldView launches in 10 markets; led direct implementation in 3 countries. - Customer Engagement: Implemented digital campaigns, marketing automation, and personalized content to boost awareness, lead generation, and user onboarding. - Team Leadership: Managed and coached one marketing manager.

- Product & Brand Management: Managed haircare and styling product lines, successfully launching 2 major brands, 19 new product ranges, and 40+ promotional campaigns. - Digital Marketing : Developed and launched first-ever digital recruitment campaign (Hairdays), recognized in the Top 10 most innovative consumer-centric projects worldwide. - Go-To-Market Strategy & Execution: Planned and executed 360° GTM strategies, integrating retail activations, digital campaigns, and content marketing. - Team Leadership: Supervised interns and a Junior Product Manager.

- Business Development: Led expansion into 6 Eastern European markets, securing product listings in 15 out of 21 major retailers. - Category Management & In-Store Activation: Designed and implemented merchandising strategies, in-store promotions, and retailer partnerships.