Elise Inema

- Project Planning and Visual Representation: Developing detailed project plans and visually representing project status. - Issue and Risk Management: Identifying risks and issues in collaboration with security team - Stakeholder Communication & Document Management: Maintaining clear communication with stakeholders and managing internal and external project documentation. - Coordinating a team of 6 developers : defined and communicated product goals, requirements, and writing user stories - Managing product backlog: creating prioritizing product backlog based business value - Reporting weekly and monthly reports to management

I founded Unfold Digital with the aim of providing services that enable small and medium-sized enterprises or agencies to boost their digital presence by offering: - Digital Marketing Strategies: Developing 360° tailored marketing plans to increase online visibility and attract more customers. - Website Development: Ananlyzing and creating recommendation for an attractive, functional, and conversion rate optimizes websites ( technical audit, brief the creative team, ux, reporting ). - Training: training the internal digital team on SEO and creating tailored material to help them being autonomous ( dev team, editors, accounts ) - - Content Creation Producing high-quality content, including blog articles, and infographics, to enhance engagement and online authority. - Analytics and Reporting: Monitoring and analyzing digital performance with detailed reports to adjust strategies and achieve better results.

- Identify concrete needs and expectations of our customers with support of internal business SPOC’s, resulting in a clearly defined E2E customer journey. - Follow-up and correct delivery of projects in “Agile” modus, and this in close collaboration with UX/UI designers, analysts, publishing and developers. - Propose new ideas and actions, in order to enhance and simplify the users’ experience. - Implement, together with your Agile team, personalized versions of the digital portfolio and campaigns.

- Analyzing, managing and optimizing a digital customer journey assigned in an ROI-driven manner. - Together with our media managers, ensuring the right digital attraction (via paid media, organic search, e-mail, ...) to the website and the apps. - Ensuring optimum digital conversion on websites and in sales processes - Actively follow up campaigns and campaigns report and optimize them. - Providing data-driven recommendations that enable KBC brussels to grow as a brand

Search consultant : - SEO ( on-page optimization, content optimization, monitoring) - SEA ( PPC campaign management ) - Project management ( CRO / UX ) Managed several clients : retail, banking, automobile, fashion

The VentureLab is a supportive ecosystem for entrepreneurship for all students and recent graduates from institutions of higher education of the academic center Liège-Luxembourg The objectives of VentureLab are: -Incubating and supporting entrepreneurial project leaders -Helping students to create / start / sustain their entrepreneurial activity in parallel to conduct their study. -Being the reference that guides the student and graduate in its entrepreneurial endeavors -Promoting and stimulating the entrepreneurial creation -Educating youth about entrepreneurship

- Meeting and liaising with clients to discuss and identify their requirements - Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies - Presenting creative work to clients for approval or modification - Making 'pitches', along with other agency staff, to try to win new business for the agency

Developing a Digital Marketing Strategy in order to operate digital levers, acquire and consolidate Do Eat's image. - Development of acquisition , retention, conversion and commitment strategies - Site Optimization - Content Marketing strategy : inbound marketing & emailing

Start Academy is a creative business project competition open to all students of universities and colleges. Created in 2002, the contest has already hosted more than 1000 projects! http://www.startacademy.be/

- Planning, executing and reviewing events to promote beer brands in china( fair trade and sponsorship) - Market research about European’s beer in China - Marketing strategy and branding in order to lunch new products - Development of marketing material for products promotion

- Recruitment : Publication of announcements on the various partner search engines, research and analysis of CV, the first contact and maintenances with candidates - Administrative management: Make the follow-up of the mail, encoding of documents, updating files - Management logistics: Follow-up of the deliveries and return of the working equipment for the organizers - Market survey in order to prospect new clients

- Management of the website and writing web contents - Assistant project coordinator: increase the visibility and raising awareness - Market survey in order to prospect institutions with the aim of an awareness campaign