Elise RABIOT

La 1ère communauté française des leaders marketing / comm (C-Level, Head Of et Manager expérimentés)

Digital Consulting Compagny. With our +15 years in digital and e-commerce through services and e-commerce firms, we are working on business digital growth. Our mission is to provide a global vision of your digital business and to highlight how (and why) optimize and perform. We produce audits (global and specifics), value proposition, persona, overview of your digital presence, inbound strategy and inbound marketing, marketing automation, lead generation thanks to outreach strategies. We help you align your brand, vision and strategy and find which tactics to deploy. Our clients are Start-ups, SME. We work in various industries like cosmetics, services, marketing agencies, saas...No matter what you do we are eager helping you on your growth.

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Consulting for Start-ups & SME. + E-commerce Performance Audits + Digital Strategy Recommandations + Digital & Social networks trainings (Facebook, LinkedIn) Customers: Travel agency, Marketing Agency...

Reporting to the CEO Responsible for the marketing strategy and marketing, communication business unit growth, on all the distribution channels - online and wholesale retail market - : * Defining and following-up the promotional and relations marketing plan (for B2C, B2B and works councils’ targets): > on and off-line partnerships, e-mailing, SEO, display, > advertising campaigns, > buzz and social marketing, > PR management, participation to shows, > street marketing; * Defining customer acquisition and customer loyalty strategies, thanks to customer database analysis and online customer satisfaction surveys (50 % of traffic and customer acquisition increase within 6 months); * Planning and following-up the marketing budget (40 % negotiated with bartering operations); * Contributing to other strategic projects: > brand positioning, > gift box’s packaging optimization, > additional services (guarantee and after-sales services), > digital and mobile strategies, > website browsing optimization (HP, customer account, cross- and up-selling, improvement of the purchasing pages,…); *Recruitment & management up to 7 people (4 in Digital & Marketing, 3 in Customer Relationship)

Within the marketing & operations business unit, responsible for the coordination and prioritization of strategic projects: * Defining and following-up the strategic projects roadmap, its development and its implementation: > projects concerning the whole travel services range (Train, Hotel, Flights, thematic and packaged week-ends), concerning all our clients, > more than 30 projects within 15 months and 5 website upgrading: - website optimization, - cross-selling, - train ticket dematerialization, - mobile and iphone site launch, - avatar upgrading within the FAQ section, - SEO optimization; * Daily interacting with the top management, all marketing and IT teams (more than 50 stakeholders) in order to select the projects according to 3 criteria (strategic stakes/costs/deadlines); monthly sharing our roadmap with our French and US shareholders (SNCF and EXPEDIA); * Following-up all the projects (from functional specifications, conception, web design, developments, tests to implementation), interacting with business analyses and market & customer research teams, managing a junior project manager

# Skills : project management, CRM, BPM, website design & optimization, Télécoms, E-commerce # Missions: - Marketing offer / Product definition / Process definition (Poweo - 5 months) - Business Audit - Organizational recommandations (Agnès b. prêt-à-porter - 5 months); - Website optimization / Site product management (Selfcare - 2d biggest website traffic ) (SFR - 10 months); - BPM / Customer Process / CRM project (SFR - 15 months)

* Coordinating, with the innovation and R&D teams from Rennes and Paris, the beta-testing of a tourist-dedicated service mixing mobile and internet; * Dealing nearly twenty partnerships with public organisms and private travel operators; * Following-up operational marketing

* Defining and implementing a new outlet communication plan; * Working on sales promotion; * Creating customer loyalty strategy and improving our customer-oriented strategy on all the distribution channels (outlet, website, mail-order selling)