Elizabeth Vincent

Managing the newly-merged and realigned three teams of SEO specialists, Google Analytics specialists, and Content specialists. Overseeing process, product fulfillment, and standards in addition to promoting team dynamics and growth. Also responsible for the continued growth of all three products and development of new products integrating the three teams' specialties.

I manage people, product, and process to ensure timely and quality content is produced for SMB clients across a range of industries, from dog groomers to dentists. As department manager, I am responsible for defining and maintaining our standards and for developing current and future content products. In addition, I manage - write, edit, publish, & curate - the corporate blog, ensuring that the Propel voice is maintained through quality, unique, engaging post content.

- Define and maintain our corporate voice and message through concise, tailored writing across a multitude of channels. - Run the corporate blog -- writing, editing, publishing, and promoting content, as well as coordinating a rotating team of employee authors. - Author and edit ebooks, social media, infographics, whitepapers, and other content for Propel. - Write creative, customized, SEO-friendly web content for small and medium-sized businesses of all industries, covering both B2B and B2C markets. - Adhere to best practices and company standards - Hold in-depth conversations with clients to portray the distinct personality and needs of each business.

As the senior member of our team, I continued to oversee department work, assisted team members in training and professional growth, and coordinated workflow. I was responsible for assisting in developing standards and process for our team and in conjunction with our departments. In this role, I continued to work on both corporate communications and client web copy, deeply involved in the strategy and best practices of both. I developed Propel's company voice, writing our original website copy, sales collateral, & edited press releases. I also maintain our company blog, including writing posts, coordinating a rotating team of writers from all departments, editing, and posting. In addition, I participate as a critical member of our corporate Social Media Committee, helping to craft posts and guide the direction of our social media strategy.

As Propel's first copywriter (and a team of 1 for over a year), I was responsible for defining Propel's voice across multiple channels. I wrote, and rewrote, our corporate website copy, worked on sales materials and collateral, handled corporate social media, and edited press releases. I also created, wrote, and maintained our corporate blog, helping to manage a rotating team of authors and keeping all writing in line with Propel's voice. In addition to corporate copy, I worked on client website copy and developed Propel's copywriting process and standards. I conducted in-person and phone-based content interviews, conceived and wrote SEO-compliant web copy, edited and made site recommendations. In this role, I was also responsible for developing team procedure and standards, training new team members and overseeing all department work.