Elizabeth Wiener

Content Manager - Social Media Manager

Salary / Daily rate

08191 Rubí, Barcelona, Spain

Freelance, open to permanent contract

Remote only

Skills

OutboundMarketing Strategy

Languages

Spanish (Native)EnglishGerman

About me

Intro

I am a Content Manager with 9+ years of experience in marketing, specializing in creating impactful campaigns and managing creative teams. Passionate about wellness and personal development, I bring a strategic, human-centered approach to content creation. As a certified HubSpot expert and NLP Practitioner, I excel in driving engagement, building collaborative teams, and delivering measurable results.

Links

Work experience

Wellness Events Coordinator - Coach

Ruta ConscienteFreelance

Aug 2023 - Present

3 years 3 months

Argentina · Remote

I design and facilitate transformative experiences that combine sensory events and introspective practices. My mission is to guide people towards a balance between body, mind, and spirit, helping them reduce stress and anxiety through mindfulness techniques and immersive activities. I invite you to visit my Instagram account to see examples of the events I have organized: https://www.instagram.com/eli.despierta/

Marketing Strategy Consultant

We are CreatorsFreelance

Oct 2023 - Aug 2024

11 months

Buenos Aires y alrededores · Remote

I focus on partnering with individuals who are deeply passionate about their pursuits and are eager to work collaboratively to implement our strategies in a creative manner. Teamwork and creativity serve as our driving forces to propel us towards our shared objectives. As our clients forge ahead, we stand ready to amplify their efforts by contributing our collective strength.

Leader of Organic Acquisition

WISBOO

Oct 2021 - Aug 2023

1 year 11 months

Argentina, Santiago del Estero Province, Argentina

The primary goal of this role is to grow the company's organic channels and test new growth strategies. - Design the Organic strategy based on a Product-led Growth model - Accelerate Wisboo's content marketing efforts, implementing and maintaining the editorial calendar, mapping key content to business priorities - Audit existing organic channels (blog, social networks, E-mail) and propose continuous improvements - Conduct growth experiments through organic channels to find new ways to acquire - Support the professional and personal development of the team, taking into account individual and company needs

Content Manager

SomosFit

Aug 2019 - Aug 2021

2 years 1 month

Gran Buenos Aires, Argentina

I am in charge of organizing the content on nutrition and healthy living of the company, in such a way that it helps the marketing strategy, both for lead generation and for customers. The contents that lead its creation are ebooks, guides, live workshops, articles for the Blog, posts and stories for Instagram and emails. In turn, I am dedicated to collecting information through surveys, in order to know what content we should create to help our community. Management of the Hubspot CRM: Emails, Worksflows, Chatbots, Properties, Contact Lists, Landing Pages, CTA, Forms, Strategic Segmentation.

Entrepreneur

We are CreatorsFreelance

Jul 2019 - Jan 2021

1 year 7 months

Gran Buenos Aires, Argentina

We help companies create content designed to support both the marketing strategy and the type of user in your community. We believe that by being truly empathetic we can generate greater value and create a greater impact. We are lovers of Inbound Marketing and that is why we want to support your internal marketing strategy by creating quality content designed for the needs of your community.

Coderhouse

Nov 2017 - Jul 2019

1 year 9 months

Gran Buenos Aires, Argentina

Content Marketing course Teacher

May 2019 - Jul 2019

3 months

Gran Buenos Aires, Argentina

With the Content Marketing course, the purpose is for students to learn how to generate valuable content based on an Inbound strategy. We focus on identifying and describing the Buyer Persona and at the same time how to generate content for each of the stages of the Buyer's Journey.

Creation of the content of the Content Marketing course

May 2019 - Jul 2019

3 months

Gran Buenos Aires, Argentina

I worked to turn this course into a more specialized on the creation of different types of content, taking into account the main pillars of Inbound Marketing. The purpose is for the student to learn about the tactics of how to create valuable content for a particular user, a Buyer Persona, and how that content helps you achieve the objectives of the Digital Marketing strategy in general.

Content Manager

Nov 2017 - Jul 2019

1 year 9 months

Gran Buenos Aires, Argentina

- Management of the Hubspot content tool (Workflows, Reports, Email Marketing, Landing Pages, Blog, Lists, Database Synchronization, Chatbot) - Management of the entire strategy for generating specialized content for a specific audience - Coordination of specific written and visual content for the user - Management and segmentation of the database according to the objective - Creation and implementation of Email Marketing campaigns - Analysis of the quality indicators of the Lead prior to the sale - Creation and updating of customer profiles (Buyer Persona) - Creation and coordination of organic lead generation strategies through connected content - Analysis and control of relevant indicators for decision-making within the area -Analysis of the effectiveness of the content - Creating and editing articles for Blogs - Coordination and basic recording of videos with the team - Coordination with teachers for the creation of content (webinar, podcast, articles and posts for RRSS) - Organization of events associated with content of interest to the public

Content Creator

Rombus Global

Jun 2017 - Dec 2017

7 months

Gran Buenos Aires, Argentina

- Content creation - Preparation of scripts and organization of recording with the team - Coordination of the management of social media and creation of monthly grid

Content Manager (Junior)

Estamos Bananas

Sep 2015 - Aug 2016

1 year

Web Site

- Creation of strategic content plans. - Communication management with internal and external teams (editors, designers, the community manager). - Coordination of the writing team and content curation. - Optimization SEO (basic) and Link Building. - Web Analytics (basic KPIs). - Analysis of the competition. - 100% remote work

Content Creator

ProEmprendimiento

Feb 2014 - Oct 2014

9 months

Impact Hub Caracas, Bello Campo

- PR and communication management with key clients. - Creation, organization and execution of workshops on entrepreneurship. - Writing, planning and editing of content for the Blog and social media. - Identification of business opportunities and development of proposals. - Benchmarking.

Executive assistant

ZettaGroup

Jan 2014 - May 2014

5 months

Venezuela, Cuba

-Fulfillment of short and long-term objectives -Organization and coordination of the agenda -Management of administrative tasks (Banks, legal papers) - 80% remote work


Education

Escuela Argentina de PNL & Coaching

Neuro-linguistic Programming (NLP) Practitioner

2023 - 2023

10 months

Coderhouse

Curso de WordPress

2018 - 2018

1 month

Coderhouse

Curso de Photoshop e Illustrator

2018 - 2018

1 month

UCAB - Universidad Católica Andrés Bello

Lic. en Psicología

2014 - 2016

2 years 1 month

Universidad Simón Bolívar

Ingeniería en Materiales

2011 - 2013

2 years 1 month

Colegio Humboldt, Caracas, Venezuela

Bachiller

1995 - 2010

15 years 1 month

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