Ella Kpozé

• Leading end-to-end ad-hoc and DIY studies to inform and elevate strategic decision-making • Delivering executive-ready insights and narratives to steer marketing priorities • Running continuous intelligence on consumer trends, testing methodologies and emerging technologies • Strengthening internal insight culture through newsletters, knowledge sharing and cross-team alignment • Centralising and synthesising consumer & shopper data to build a unified customer view and reinforce brand strategy

• Developed brand performance studies across 60 countries • Analysed Nescafé’s brand equity performance to guide marketing investments • Measured impact on brand perception, awareness, consideration and purchase intent • Identified brand opportunities through advanced analytics and simulations

• Designed and executed surveys to enhance customer experience through actionable insights • Developed data hybridization between study-based insights and client decision-making data • Led cross-team analysis sessions to instill a customer-centric approach • Addressed ad-hoc data requests through tailored studies • Provided data access via PowerBI for easy visualization and reporting

• Coordinated collaboration between internal teams and external research partners • Steered fieldwork execution and quality control across markets • Strengthened data reliability and enhanced reporting frameworks • Delivered insights and strategic analyses across 20 countries

• Analysed and identified meaningful differences between countries • Assessed intra-country variations by consumer profiles to surface key behavioural patterns • Delivered actionable learnings from exploratory studies and concept tests • Extracted strategic conclusions to guide brand positioning and country-specific strategies

Key accounts: Lancôme, Mugler, Velux, DPD • Conducted market research projects to identify key customer insights and deliver recommendations • Mapped online and offline customer journeys identifying drivers and barriers • Assessed and analysed competitors threat • Conducted pre and post ad campaigns testing: memorization, awareness, brand image, recognition, and purchase intent • Analysed data and presented actionable recommendations to clients

For Episto, Malt, OPCO • Conducted market research projects to identify key customer insights and deliver recommendations • Analysed data and presented actionable recommendations to clients • Tracking brand awareness evolution and competitive positioning • Assessing market evolution: key dynamics and shifts • Benchmarking the competitive landscape

Key accounts: Danone, Coca Cola, Red Bull, Heineken, Aperol, Bonduelle, Mars • Designed and delivered media effectiveness studies end-to-end (briefing, data requirements, coordination with Data & Ops) • Measured sales impact of advertising campaigns (digital, social media, drive-to-store, TV) • Analysed results, validated data quality, extracted key insights and presented recommendations to advertisers & agencies • Supported commercialisation of measurement solutions as the measurement expert for sales teams • Defined methodologies for existing and new media measurement products • Contributed to international rollout (LATAM) by sharing best practices and enhancing global standards

• Managed customer experience innovation project, based on customers' insights analysis • Identified points of satisfaction versus pain points in collaboration with stakeholders • Conducted project to define and implement CX optimizations in stores • Monitored & analysed the impact of initiatives using customer surveys & sales data

Key Accounts: Unilever, Mondelez, Red Bull, Casino, Lindt, PUIG, Nivéa, Aoste, Weldom, Mc Donald • Designed retail surveys and delivered key insights to help optimize in-store performance • Implemented & coordinated market research projects • Defined KPIs and methodology for data collection • Defined reporting: Business Intelligence, Dashboards, Excel & Powerpoint reports • Presented key learnings & recommendations to clients

Key Accounts: United Biscuits, Masterfood, Brossard • Delivered insightful reports to brands and retailers to optimize management of performances & business strategies • Collected and synthesized data from the consumer panel • Monitored and produced KPIs: market share, average basket, average price • Reporting: created reports and updated database

Key accounts: Printemps, Monoprix, Bledina • Collected data from direct marketing campaigns • Assisted the sales team for the competitive analysis • Ensured data quality and accuracy

Regions: Asia Pacific, Middle East, Eastern Europe • Managed sales administration: orders, shipping, invoicing. • Coordinated event communication: exhibitions, private sales • Maintained sales contact with customers, partners and prospects